PRABHAR OIL Lube industry (PSU vs. PVT)MARKET share • Foreign players entry in Indian lube market during 1992-93 (liberalization) • Import duties fall 85 % to 25% also drives the growth • Market share of PSUs has been decreased to 48% in 1999-2000 because of MNC players entry and increased competition 100 90 80 70 60 50 40 30 20 10 0 PSU Private Sector Pre-liberalization Post-liberalization Opportunity • Growing disposal income, Lifestyle and improved infrastructures
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Engine Displacement Bore x Stroke Max. Power Max. Torque Transmission Suspension Dimension [LxWxH]mm Fuel tank Capacity Wheels Tires Model Type Trim Body Type 12 Steel Wheels 16" Alloy 205/65 R16 12A 2.4 DOHC Theta II Engine 2359 cc 88mm x 97mm 178ps @ 6000 rpm 23.3 Kgf.m @ 4000 rpm 6 Speed Automatic Front : McPherson Strut, Rear : Multilink 4820 x 1835 x 1470 70 Litres 17" Alloy 215/55 R17 12B (314A) GL Sedan FEATURES ت ا وا 6 ● ● ● ● ● ● Full Auto ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
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KOZMINSKI UNIVERSITY ------------------------------------------------- Financial Statement Analysis ------------------------------------------------- Financial Report ------------------------------------------------- Financial Statement Analysis – BMW Group ------------------------------------------------- ------------------------------------------------- Yuliya Bondarchuk 27991 ------------------------------------------------- Academic Year 2014/2015 -------------------------------------------------
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1% level of significance. (Table value: Chi square with 6 df at 0.01 level of significance = 16.81189) Probability distribution - Continuous Mercedes Goes after Younger Buyers Background • Mercedes and BMW (Bayerische Motoren Werke) compete in the luxury car segment • 1959 BMW was bankrupt but in 1992 it overtook Mercedes in sales • Reasons for success • Luxurious models • Consumer quality • Environmental responsibility • Younger customers – refinement and comfort • Focus on performance
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Bayerische Motoren Werke (BMW) is a multi-national holding company and automaker company headquartered in Munich, Germany. BMW is a global leader in the premium automotive sector. BMW also markets MINI and Rolls Royce. Rolls Royce is a wholly-owned subsidiary. From its 2015 Annual Report, the BMW Group is comprised of three business segments: Automotive, which includes BMW, Mini, and Rolls Royce as their three brands, Motorcycles segment, and Financial Services segment. BMW’s financial services segment
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Question: What was the objective of BMW films? Was it successful? The BMW is a car manufacturer with quite small market share in the U.S. market (slightly below 2%). Brand is being perceived as a yuppie and status car, while consumption patterns in USA market changes from “conspicuous consumption” to more pragmatic style. In comparison with Lexus and Mercedes Benz, BMW is perceived as less comfortable, roomy and dependable. Still, in 2001 BMW is at its top in terms on sales and brand strength
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| | |Marketing Plan | | | |The Range Rover Evoque | | | |
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Lyft is an American transportation network company. It connects users to registered drivers who can pick them up in just a few minutes. It uses a mobile phone application that facilitates peer-to-peer ridesharing by connecting passengers to drivers. This new business model has started many controversial debates on its legality and treatment of its drivers. However it has become a very popular form of transportation because of its easy, convenient, and affordable pricing compared to traditional taxi
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Q.1 What are the causes and consequences of BMW’s quality problems with newly launched products? What should be done to improve “launch quality”? (583 words) Causes in different aspects Development process for building the cockpits caused a ripple effect of BMW’s quality problems in competing of luxury automobile market. Rivals from Japanese companies entering into the luxury segment was changed the standard of acceptable quality at launch. From time, cost and process cycle perspectives
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Marketing strategy and pricing strategy of BMW Published: 23, March 2015 2. INTRODUCTION AND SCOPE OF THE PROJECT The topic that has been chosen for the project is related to the car industry i.e. to research the business strategies of BMW. BMW is the leading premium car manufacturer in the world. The report will look at the current business strategy that BMW adopts and also the future strategy of BMW Group. Business strategy has been defined by Johnson, Scholes & Whittington in their
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