Final Integrative Project Marketing Plan Energizer Motors Inc Grp_FIP_Marketing Plan_Team_9 [pic] Grace, Space, Pace Prepared by: Safder Chandorewala (SC12823) EXECUTIVE SUMMARY Presenting a marketing plan for a car manufacturing company named Energizer Motors Inc. (imaginary company) in Europe. The reason for choosing Europe is that it is extremely saturated market for car marketing and gives chance to work in details about the key concepts and techniques
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LAUNCHING THE BMW Z3 ROADSTAR 1. BMW Overview 1916 760 53 110,000 (2013 (2013 ) ) BMW , . BMW , Bayerische Motoren Werker BMW, , . 2 1. BMW Overview 3 2. BMW History 1916 1923 1928 1945 3 R32 / ( 2 BMW 5, 3, 7 BMW , (Spartanburg plant) (BMW Dixi , 1929) ) BFW( Bayerische Flugzeug Werke AG) 1972 ~ 1977 1994 1995 1998 2000 , BMW (Rolls-Royce) 4 3. BMW Z3 Roadster BMW Z3 Roadster ( 2 1930 328 507 Z1 1,900cc 4 ) Spartanburg (South Carolina)
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| Bavarian Motor Works (BMW) | Rasheeda PaigeDeVry UniversityProfessor Michael Mcgivern Introduction to International Business03/27/2016 | | Table of contents Name, history, and ownership pg. 2 Country or countries where the business operates pg. 2 Stock exchange identifier and listing pg. 3 Description of the products and services (4 P’s) pg. 3 & 4 SWOT analysis pg. 5 & 6 BMW Competitors pg. 6 Demographics of consumer’s pg. 7 Organization structure
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0022743340 Emily Walker 0021865942 BMW Film Case Study The Harvard Business School case from 2002 shows BMW attempting to focus purely on branding BMW in order to surpass competition in marketing innovation, gain market share and reach new sales goals of an additional 40% in the US. This focus on branding resulted in the production of 5 short films under the name BMWFilms that attracted the younger generation and neglected the current consumers. BMW should supplement this with advertising
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Brijesh Shukla Marketing- 9703 Land Rover Case Study Land Rover Land Rover North America had just witnessed success in the US market with the launch of their globally successful model The Land Rover Discovery. By
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A business that entered an emerging economy and survived/did well/expanded Jaguar Land Rover Jaguar Land Rover has reached up to its best ever sales performance with more than 425,000 vehicles sold last year, up almost one fifth on the previous 12 months. The UK-based car maker, owned by Indian steel company, Tata, said sales had been boosted by strong demand for the new Jaguar F-Type and Range Rover Sport. On the Chinese mainland, its new largest market, sales increased by almost one third to
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Team 2 Founded in 1916, by Gustav Otto, to manufacture aircraft engines After 1923 Treaty of Versailles turned to produce motorcycles 1936 launches its BMW 328 sports car BMW first entered Formula One as a full-fledged team in 2006. Niche player: “manufacturer of unique automobiles for a clearly defined, exclusive and demanding clientele all over the world” 13th rank in manufacturers’ top today Design Concept - manual renderings on paper Clay models
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(Importance) 6 4.4.2 Result Analysis. 7 4.5 BMW M3 Sedan (2012) 10 4.5.1 Data Inputs (Importance) 11 4.4.2 Result Analysis. 12 4.6 Mercedes Benz CLS63 AMG Sedan 15 4.6.1 Data Inputs (Importance) 16 4.6.2 Result Analysis. 17 5 Conclusion 19 6 References 20 Table of Figures Figure 1 - House of Quality Process Summary 5 Figure 2 - Audi S4 2012 6 Figure 3 - AUDI S4 HOQ 7 Figure 4 - BMW M3 2012 11 Figure 5 - BMW M3 HOQ 12 Figure 6 - Mercedes Benz CLS63 AMG
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LIST OF NONCONFORMING MOTOR VEHICLES THAT ARE ELIGIBLE FOR IMPORTATION (BY OR THROUGH A REGISTERED IMPORTER) as of October 1, 2011 Under 49 U.S.C. § 30112(a), a person may not permanently import into the United States a motor vehicle manufactured after the date that an applicable Federal motor vehicle safety standard (FMVSS) takes effect unless the vehicle complies with the standard and is so certified by its original manufacturer. This prohibition applies to both new and used motor vehicles, but
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BMW, renowned as one of the world leaders in the production of precision automobiles is not a company that has rested on the laurels of it products nor has the company allowed its success to hamper efforts to expand and remain a top competitor in the global market today. Begun as Rapp Motoren Werke, in Munich Germany, as an airplane engine manufacturer, in 1916 by Karl Friedrich Rapp, a well know engineer. (Rudelius, 2011) Nearby, Gustav Otto, set up his own shop, Gustav Flugmaschinefabrik, building
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