The Body Shop International Case Study The Creator- When one read the words The Body Shop one would think of working on cars. Not for Mrs. Anita Roddick, she thought of The Body Shop as a way to give women what they had been looking for in cosmetics. Mrs. Anita Roddick was born in England in 1942, to Italian immigrants. She was a human rights activist and an environmental campaigner; she was also the founder The Body Shop. The Body Shop was a cosmetics company that produces and sold beauty products
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in 1976 that Dame Anita Roddick began to write the fabulous history of The Body Shop from a small boutique in Brighton, UK, starting out with a simple but totally new idea: ‘companies have the power to change the world’. Today, with sales of more than £1bn, The Body Shop brings innovative products and ground breaking values campaigns to customers all around the world. The Body Shop Values The five core Values of The Body Shop are as relevant today as they were when Anita Roddick first set them out:
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Founder: The Body shop International PLC 2001 Re: Case C: Chapter 8: The Body Shop International: An Introduction to Financial Modeling, Years 1 – 3 Observed Value of The Body Shop International as of February 28, 2004 = 2,000,000 GBP Dear Mrs. Roddick: As you requested, I have forecasted pro-forma statements and ratio analysis factors of The Body Shop International for Years 2001 through 2004, using the information presented in Bruner and the forecast assumptions on the Case Studies
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POSITION OUTLINE_THE BODY SHOP DAN VELAZQUEZ Anita Roddick, founder of The Body Shop (TBS), was an eccentric business leader and advocate of participating in moral leadership at the corporate level. Roddick not only established a lasting set of core values for TBS, but also helped set a precedent for the Corporate Social Responsibility (CSR) i initiatives now widely practiced by many international corporations. Bartlett and Ghoshal succinctly summarize the philosophy that Roddick embedded within
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and iconoclasm: passionate for natural products, fresh handmade cosmetics, seductive perfumes, growth and profit, and iconoclastic about everything else. Born from the ashes of Cosmetics to Go, Lush opened its first shop in Poole in 1994 and mushroomed into a chain of more than 130 shops worldwide. The humus for this growth was the interplay the ideas of freshness, nature and fun. These ideas are the heart and soul of Lush and everything Lush represents. It is through these ideas that the leaders attract
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entrepreneurs. (Kurtz, 2010 p.182). In this assignment, we will analyze the different leadership styles of the well know entrepreneurs, Thomas Edison who was an American scientist, inventor, and entrepreneur, and Anita Roddick who is the founder of The Body Shop and encourages social responsibility in a number of facets. In addition, we are going to discuss the major business principles these entrepreneurs used to achieve their goals. Presently, entrepreneurship has become increasing encouraged because
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partnerships with other firms. These are economic decisions all businesses organizations make. Anita Roddick, founder of The Body Shop, develops and markets natural cosmetic products. In addition to developing and selling natural cosmetics, she advocates community trade, human rights, and animal protection. Anita’s leadership style focuses on ethical behavior. “The Body Shop remains as famous for its ethics as its success.” (Hughes) The major business principles of her social-responsibility oriented
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focus on self-esteem as well as social and environmental causes” (The Body Shop). The Body Shop boast sits natural and eco-friendly line of skin and hair care products. Line of goods includes: body powder, bath and shower gel, candles, sponges, massages oils, fragrances, soaps and more. Purchased by L’Oreal in June 2006, The Body Shop cur-rently operates about 2,550 stores across 60 countries. 5.2 Brand Image The Shop ensures their image by guarantying “its cosmetics and personal care products
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P1 Describe different types of teams and the benefits of teams for an organization What is meant by the term teams? There are multiple ways to describe the term team, which involve a group of people with different skills and tasks, work together on common project, services or goals fusing skills together for mutual support. Teams operate with a high degree of independence, sharing authority and responsibility of self-management working towards a common goal and shared rewards. A team becomes more
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organisation by society at any given time. CSR – Carroll and Buschholtz 2002 http://scholar.google.com/citations?user=qMalUAcAAAAJ&hl=en7 The Body Shop Anita Roddick We believe that CSR is fundamental to the success of a business. We motion that all businesses should incorporate CSR within their business. For example, The Body Shop incorporates a strong CSR throughout their business. Incorporating aspects into the community, ethical trade and the environment. Davis Model of CSR
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