Project Report on Product and Brand management in The Market of Branded Water Bottle Industry with reference to “BISLERI” Dr. Sanjay Patro, XLRI Report by 207 Anmol Rohatgi | 218 Gajanan Kulkarni | 220 Heemanish Midde 25th October 2008 Xavier Institute of Management & Research, Mumbai Mumbai University EXECUTIVE SUMMARY The packaged drinking water industry is in the growth stage. A number of leading players have emerged such as Bisleri, Aquafina, Bailey, and Kinley. There
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objective: 10 Long Term objectives: 10 Formation 10 Partnership Agreement 11 Strategic Relationship: 12 Intellectual Property: 12 logo: 12 Accounting and legal 13 Accounting: 13 Legal: 13 Insurance Coverage : 13 Security 14 SWOT Analysis 15 Strengths 15 Weakness 16 Opportunities 16 Threats 17 Section 3 : Management Team 18 Organization Chart 18 Current & Proposed Executives 20 Projected Salary 20 Section 4: Financial Plan 21 Financial Goals : 21 Summary
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The project is a down-to-earth one; no ivory tower is there and no Dutch courage is needed. It’s all about mushroom- its cultivation and marketing where investment is extremely possible minimum. No down time exists here, as the state of art technology is not needed. Even it’s neither a capital intensive one. The project is aimed at fulfilling with the very number one basic need i.e., food along with the ex gratia, nutrition, staying at the heart at the agriculture sector, the mother of all industries
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Kumar Srivastava Kaushik Das Surya Khan Rohit Mandal Anamika Singh Hemani Abhishek Bhattacharya Som Sekhar Mishra Somnath Ganguly CONTENT 1. 2. 3. 4. 5. 6. BUSINESS MISSION STATEMENT MARKET RESEARCH SWOT ANALYSIS COMPETITOR ANALYSIS OBJECTIVES MARKETING STRATEGY TARGET MARKET ENVIRONMENT ANALYSIS 1. MICRO 2. MACRO 7. MARKETING MIX PRODUCT PROMOTION DISTRIBUTION PRICE 8. MARKETING IMPLEMENTATION, EVALUATION, and CONTROL 9. ASSUMPTIONS 10. STORYBOARD MISSION STATEMENT “Committed
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A STUDY ON CONSUMER SATISFACTION TOWARDS KINLEY PACKAGING & DRINKING WATER Submitted in partial fulfillment for the requirement of the degree of BACHELOR OF BUSINESS MANAGEMENT BY B.SHARATH BABU (Regd No.10625031) Under the guidance of Dr. K.Visweswara Reddy M.A., N.ET.,Ph.D.(MBA) LECTURER IN COMMERCE DEPARTMENT OF COMMERCE & BUSINESS MANAGEMENT [pic] St. Joseph’s Degree College Kurnool
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| |Please note that a number of assumptions have been made in response to this assignment. These include the size of the Belcher | |Rollins business and its operations, its international locations, its listings on international stock markets and its | |financial reporting process. Assumptions have also been made about the product development process and pricing. All of these| |are as realistic as possible, having been established through
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[pic] MANAGEMENT FINAL PROJECT Submitted To: SIR SOHAIL ISLAM GROUP NO.21 MBA(SECTION A) Submitted By: Sadaf Iqbal 08110012 Kiran Sarwar 08110005 Tayyaba Maqsood 08110002 Muneeba Arshad 08110013 Ayesha Rehman 08110051 DEDICATED TO HOLY PROPHET HAZRAT
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Overview of the Organization Starbucks Coffee Company was founded in 1971, opening its first location in Seattle’s Pike Place Market. It was named after the first mate in ’s Moby Dick, is the world’s leading retailer, roaster and brand of specialty coffee with coffeehouses in North America, Europe, Middle East, Latin America and the Pacific Rim. Worldwide, approximately 35 million customers visit a Starbucks coffeehouse each week. Starbucks is all about purchases and roasts high-quality
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Executive Summary……………………………………………………………………. 3 2. Background 3 3. Strategic Focus and Plan 3 Mission Statement 3 Goals 3 Competitive Advantage 4 4. Situation Analysis 4 SWOT Analysis 4 Competitor Analysis 5 Company Analysis 6 Customer Analysis 6 Industry Analysis 6 5. Market-Product Focus 6 Marketing and Product Objectives 7 Target Markets 7 Points of Difference 7 Positioning 8 6. Marketing Program 8 Product Strategy
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of contents Sl No. Details Page 1. Introduction 2 2. Company Background 3 3. Organizational structure of Unilever 4 4. Stakeholder Analysis of Unilever 5 5. Stakeholder and their influence on Unilever and Oxfam 6 6. SBMP of Unilever for 21th Century 7 7. Comparison between Unilever and Oxfam: An overview of SBMP 8 8. Analysis of the SBMP of the two organizations 10 9. Conclusion 10 10. Reference i Introduction Unilever: “Creating a better future every day
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