NOKIA’S MARKETING STRATEGIES IN INDIA by Nikunj Daga 2006-2007 A dissertation presented in part consideration for the degree of MA in Marketing No portion of the work referred to in the dissertation has been submitted in support of an application of another degree or qualification of this or any other university or other institution of learning. 2 ACKNOWLEDGEMENT _________________________________________________________________________________________________ Writing a dissertation
Words: 19506 - Pages: 79
UNIT 1 i Overview of strategic management Unit 1 BMG 303/05 Strategic Management Overview of Strategic Management ii WAWASAN OPEN UNIVERSITY BMG 303/05 Strategic Management COURSE TEAM Course Team Coordinator: Dr. Chuah Poh Lean Content Writer: Dr. Hasliza Abdul Halim Instructional Designer: Mr. Khoo Chiew Keen Academic Member: Ms Lum Li Sean COURSE COORDINATOR Ms. Loo Saw Khuan EXTERNAL COURSE ASSESSOR Associate Professor Dr. Haji Hamzah Dato Abdul Rahman, Universiti
Words: 23866 - Pages: 96
1. Within the United States, especially in Southern California, an individual's appearance is crucial because it is used to make a first impression. A person is judged by what they wear and how they look. For example, it is probable that many people would perceive a person wearing ratty clothes as uneducated and irresponsible while a person looking pristine in a designer ensemble is assumed to be intelligent and successful. In every city, there are multiple fashion brands with different styles and
Words: 10625 - Pages: 43
Context Analysis……………………………………………..…….2 3.1. Customer Analysis………………………………………………………………...…….2 3.2.1. Demographics…………………….………………………………………….….2 3.2.2. Behavioural Insights……………………..……………………………………3 3.2. Competitive Landscape………………………………………………………………..3 3.3.3. Direct…………………………………………………………………………..…….3 3.3.4. Indirect…………………………………………………………………….………..4 3.3. Market trends & Forecasts…………………………………………………….…….4 3.4.5. PESTEL Analysis…………………………………………………
Words: 6389 - Pages: 26
acquisitions in the context of private as well as publicly traded companies. Acquisitions of private companies account for the | |majority of transactions. To properly assess a potential merger we need to perform fundamental strategic and financial analysis, but remain aware of the idiosyncrasies that each potential| |merger contains.
Words: 5304 - Pages: 22
PEPSI COLA [pic] Introduction: Pepsi Cola started in the January 1898, from a small Drug store in the city of North Carolina. The owner of the Drug store, Mr. Caleb Bradham, prepared a drink, which the customers called "the Bred Drink". Bred registered this drink with the name of Pepsi Cola in 1903. Then he started his own production at Marco level and established his own company. The business expanded and this drink got fame time. In 1909
Words: 15353 - Pages: 62
Middle East GCC Automotive Sector GCC Economic Outlook-Macro-economic Indicators GCC Macro-economic Indicators GCC Auto Industry SWOT Outlook for GCC Automotive Sector GCC Competitive edge Vehicle Assembly in GCC GCC Source of imports GCC Highlights-Foreign trade in Automotive sector UAE Automotive Sector UAE Auto Industry SWOT UAE Economic SWOT UAE Business Environment SWOT UAE Automotive Sector trade Automotive Manufacturing in UAE Low cost and Luxury car market in UAE Used Car Market in UAE After-
Words: 31801 - Pages: 128
A Project on “A study on consumer preference & usage pattern of cosmetic products in Ahmedabad region” Submitted To: Prof. Nishtha Asrani Submitted By: Deepak kerai Hitesh Asalaliya Class: PGDM- I Batch: 2013-15 NR Institute of Business Management- PGDM Opp, Law Garden, Ellisbridge, Ahmedabad – 380006, India Phone: 26447636 Fax: 26445958 Website: www.nribm.org CERTIFICATE This is to certify that Mr. Deepak kerai & Hitesh asalaliya
Words: 13220 - Pages: 53
designed to inspire a kind of confidence and charisma in a man that is hard to overlook. Kool’s portfolio of products includes Kool Shaving Foam, Kool Shaving Cream, Kool Aftershave Gel, Kool Aftershave Lotion, and Kool Body Spray. In a market dominated by the international giant Gillette, Kool was initially a risky venture for Square, whose main interests lay in pharmaceuticals. Kool targeted a market segment of men who wanted quality-grooming products at an affordable price. Thus, Kool
Words: 10352 - Pages: 42
PAPER P3 BUSINESS ANALYSIS P R A C T I C E & R E V I S I O N K I T BPP Learning Media is the sole ACCA Platinum Approved Learning Partner – content for the ACCA qualification. In this, the only Paper P3 Practice and Revision Kit to be reviewed by the examiner We discuss the best strategies for revising and taking your ACCA exams We show you how to be well prepared for your exam We give you lots of great guidance on tackling questions We show you how you can build your own exams We provide
Words: 176811 - Pages: 708
