"If I had a brick for every time I've repeated the Phrase Quality, Service, Cleanliness and Value, I think I'd probably be able to bridge the Atlantic Ocean with them (Ray Kroc, 1955)". Kroc saw a business opportunity that simply cannot be resisted that he decided to offer McDonalds a chance to begin a brand new area in franchising their restaurant concept. “Quality, Service, Cleanliness and Value” as Kroc's motto to opened his first McDonald's in 1955 in Des Plaines, Illinois. Based upon the
Words: 2403 - Pages: 10
1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global Green Brands report which identifies
Words: 24571 - Pages: 99
an interest in merchandising, became intrigued with the idea of operating a low-overhead, self-service retail store. Leon Levine believed he could offer his customers a variety of high-quality, good value merchandise for under $2. Because he had grown up in his family’s retail store, he understood value, quality and customer satisfaction. In November 1959, Leon Levine opened the first Family Dollar store in Charlotte, North Carolina, and was on his way to becoming a retailing legend. Right from
Words: 6651 - Pages: 27
Chapter 02 Strategy and Sustainability True / False Questions 1. | An operations and supply chain strategy must be integrated with the organization's corporate strategy. True False | 2. | One of the competitive dimensions that form the competitive position of a company when planning their strategies is cost. True False | 3. | One of the competitive dimensions that form the competitive position of a company when planning their strategies is delivery speed.
Words: 6726 - Pages: 27
much lower revenues and profits achieve market capitalization well in excess of Ford’s. (Dell and Cisco) Different views on how the company should use emerging information technologies and ideas from new high-tech industries to redesign the supply chain process. 1. Vertical Integration a. Changes from push to pull (exhibit 2) 2. More cautious because differences important and substantive Causes: There are many differences between the auto industry and newer businesses like computer
Words: 701 - Pages: 3
PMI/ACA/03/ASC(14)/001Rev. No.:0PGSMASSIGNMENT COVERSECTION A: PERSONAL PARTICULARS (PLEASE USE BLOCK LETTERS) SECTION A: PERSONAL PARTICULARS (PLEASE USE BLOCK LETTERS) Programme | MBA PGSM | Module Subject: | OPERATION MANAGEMENT | Module code: | OPS 600 | Name of Lecturer: | DR. JEREMY TAN | Assignment title: | ASSIGNMENT 1 – INDIVIDUAL(4979 words) | Assignment Submission date |
Words: 5790 - Pages: 24
CHAPTER I INTRODUCTION & THEORETICAL BACKGROUND OF THE STUDY 1 1.1 Introduction in to the topic and justification for choosing the topic A market potential forecast is a core component of a market analysis. It projects the future numbers, characteristics, and trends in your target market. A standard analysis shows the projected number of potential customers divided into segments. The facts are sobering: the majority of small businesses fail within five years of starting up. While
Words: 8515 - Pages: 35
Executive Summary The Chicken Rice Shop" (TCRS) is a chain of HALAL family restaurants operated by TCRS Restaurants Sdn Bhd, a company incorporated in Malaysia. This report provides an analysis and evaluation of current market and competition, product development, financial perspective and the future prospective of profitability of the company. The food service industry is experiencing a steady growth in demand amongst the consumers in Singapore. A microenvironment analysis shows that
Words: 4371 - Pages: 18
around special gift occasions such as Easter, Christmas, Mother’s Day and Valentine’s Day. In Australia today, 65% of all confectionery is sold through the grocery sector. The Australian grocery sector is highly concentrated with three supermarket chains accounting for approximately 75% of national grocery confectionery sales. Convenience stores and service station outlets account for a further 12% of Australian confectionery sales. Extended trading hours have increased the
Words: 2396 - Pages: 10
FACTORS RELATED TO CONSUMERS’ PREFERENCES OF FAST FOOD PRODUCTS IN BANGLADESH: A CASE STUDY Dr. Nazrul Islam Professor, Department of Business Administration East West University, Dhaka, Bangladesh Fax: 880-2-8812336 Email: nazrulislam@ewubd.edu G. M. Shafayet Ullah MBA Student East West University, Dhaka, Bangladesh Email: shafayet_ewu@yahoo.com & Syed Tufikul Bary Abu Nasim MBA Student East West University, Dhaka, Bangladesh Email: syed.nasim.bd@gmail.com
Words: 10438 - Pages: 42
