Case Study 39 Airbus vs. Boeing Prepared by Lisa Neumann Matthias Pernkopf Viktoria Scheidl Case study 39 Airbus vs. Boeing Contents: • • • • • History of Airbus History of Boeing Question 1 Question 2 Question 3 History of Airbus •1970: Airbus was formed as European consortium of French and German companies •Spain companies joined the consortium •1979: British Aerospace joined Airbus Industrie. •Each of the four partners operated as national companies •Airbus developed a deserved
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Case Study 9.16 “Boeing and the Recruiting of the Government Agent”. The Facts Ms. Druyun was privately employed while still under contract with the Air Force. This employment was held in a ‘meeting that didn’t take place’ between Ms. Druyun and Mr. Sears. Mr. Sears then broke his silence about this non-meeting via email to his colleagues and the chairman’s office. Another ethical issue is that an employee of Boeing purchased Ms. Druyun’ s home which made it much easier for her to make the
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Airbus vs. Boeing in Superjumbos: Credibility and Preemption by Benjamin C. Esty and Pankaj Ghemawat Current Draft: August 3, 2001 Benjamin C. Esty Morgan 381 Harvard Business School Boston, MA 02163 Tel: (617) 495-6159 e-mail: besty@hbs.edu Pankaj Ghemawat Morgan 227 Harvard Business School Boston, MA 02163 Tel: (617) 495-6270 e-mail: pghemawat@hbs.edu Acknowledgements: We would like to thank Ed Greenslet and The Airline Monitor for providing data on and insights about the commercial
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Case Summary The Boeing 767: From Concept to Production (A) By: Runit Marda (115) The case deals about the issue faced by Dean Thorton, Vice president – General Manager of the Boeing 767 program. The company had lobbied for Federal Aviation Administration (FAA) for permission to build wide body aircraft with two-person cockpits (rather than 3). Now, being granted the permission, the issue was that already 30 of the aircrafts were into various stages of production. Now, how should Thorton handle
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was an accident involving Boeing 737 Commercial Airliner at a major airport. Depending on the seat pitch, Boeing 737 is narrow body jet airliner which has the capacity of 85 to 215 passengers. All passengers and crew on board died due to the accident. It was reported that this Boeing 737 Commercial Airliner was 7 miles in trail of another aircraft. Not only United States Airliner are using Boeing 737 as one of their fleet family, but international airline is also using Boeing 737 as their fleet family
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group. Research and development is another avenue the airline companies have. Boeing benefits use of industrial research to provide a safe and effective service for their customers. The purpose of research and development, is to raise profits, it also allows an effective service for their customers. These factors became recognized in explaining Boeing success as one of the words top airline company. Which Boeing makes state of the art airlines. Business owners and managers are part of an
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outsourcing Michael Hiltzik has a fantastic column on Boeing’s outsourcing disasters in the LA Times; it’s well worth reading the whole thing, complete with a link to a prescient 2001 paper by Boeing technical fellow LJ Hart-Smith. Hiltzik’s point, which is undeniable, is that Boeing’s outsourcing mania has cost it billions. It’s not a new idea (Reuters ran this special report in January), but it’s rarely been this well expressed: Boeing’s goal, it seems, was to convert its storied aircraft factory
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And also using travel agents can let Skyward to better manager the availabilities for the seat and flights. 3) How competitive is the market? Canadian North Airline: * Provide Boeing 737 jet service in northern Canada * Cash flow problem—cut marginal service, the routes in Manitoba would no longer Boeing 737 service Calm Air: * Largest
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supply chain and human resource. Like most capital intensive industries, Boeings management exercises a high degree of control over the schedule of the 767 program and works tirelessly to adhere to the defined schedule. This over dependence on schedules may be observed through the number of meeting each manager attends to ensure that production schedule and the fact that mangers fear delays more than budget overrun (Haaz, Boeing 767 from concept to production). This form of management control may be
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the parties involved here either where not trained or simply just missed it during inspection. It usually takes two people to shoot rivets; at least in this case because of the size of the aircraft, so there should have been some communication between the two about the quality of work that was being performed. On April 4th, 2011, Boeing released an Alert Service Bulletin instructing operators to inspect the area where the lap joint peeled up on all aircraft. It was effective
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