how Southwest Airlines has become an industry leader in the air carrier business. How has Southwest Airlines adapted after the attacks on the Twin Towers of New York and the Pentagon on September 11, 2001. Where is the company headed in the future? Recommendations after a SWOT analysis will be made on how Southwest could remain one of the dominant leaders in the airline business. Southwest Airlines Corporate Stategy I. INTRODUCTION A. Executive Summary 1. Summary statement of the problem:
Words: 3700 - Pages: 15
Southwest Airlines Case Study Jared G. Sanders BUSN412 Business Policy April 1, 2012 SOUTHWEST AIRLINES WWW.SOUTHWEST.COM AIRLINE INDUSTRY BACKGROUND /HISTORY/ COMPANY TIMELINE: Southwest, founded by Rollin King and Herb Kelleher, began as a small Texan airline almost 35 years ago and has grown to become one of the largest airlines in America. It was created on the following premise: “If you get your passengers to their destinations when they want to get there, on time, at the lowest
Words: 1474 - Pages: 6
one of the Top 100 Military Friendly Employers for the fifth Consecutive year. Criteria for the survey included a benchmark score across key programs and policies such as the strength of company military recruiting efforts, the percentage of new hires with prior military service, retention programs, and company policies on National Guard and Reserve service. 2. Keen eye to Acquisition- Southwest acquired Air Tran Airway which offers coast to coast nearly international service with 400 flights
Words: 498 - Pages: 2
* Two strong complementary brands : Qantas and Jetstar The airline businesses, grouped under the Qantas and Jetstar brands, are: -Qantas -Jetstar -QantasLink -Jetstar Asia -Jetstar Pacific Qantas Airways | Parent Company | Qantas company | Category | International | Sector | Airlines | Tagline/
Words: 4229 - Pages: 17
2 1. Executive Summary 3 2. Introduction 3 3. Current Company Situation 3.1 Past Performance Assessment 3 3.2 Current Company Activities 4 4. External Analysis 4.1 PEST 5 4.2 The Five Forces 6 4.3 SWOT - Opportunities and Threats 8 5. Internal Analysis 5.1 Value Chain 9 5.2 Functional Analysis 11 5.3 SWOT - Strengths and Weaknesses 11 6. Strategic Issues and Key Problems 12
Words: 8032 - Pages: 33
Singapore Airlines’ history can be traced back to 1 May 1947, when a Malayan Airways Limited (MAL) Airspeed Consul took off from Singapore Kallang Airport on the first of three scheduled flights a week to Kuala Lumpur, Ipoh and Penang. · Over the next five years, larger capacity DC-3 aircraft were introduced. This meant faster and more comfortable flights, and the extension of services to destinations in Indonesia, Vietnam, Burma (now Myanmar), North Borneo (Sabah) and Sarawak. · Inflight refreshments
Words: 2862 - Pages: 12
as a bundle of decisions and actions which a manager should undertake and one that can decide the results of a firm’s performance. A manager must have a thorough knowledge and analysis of the general and competitive organizational environment in order to make the right decisions. The management should conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats). They should make out the possible utilization of strengths, minimize the organizational weaknesses and make use of arising
Words: 2084 - Pages: 9
Running head: A FINANCIAL ANALYSIS FOR THE BOEING COMPANY 1 An Overview of Financial Statement Analysis for The Boeing Company. Kathleen Kelly Capella University A Financial Analysis of The Boeing Company EXECUTIVE SUMMARY: The Boeing Company is a leader in manufacturing aircraft in both commercial and military sales. The Boeing Company is the world’s largest within its industry of aerospace/defense products and services with over $90 billion
Words: 7887 - Pages: 32
Business Proposal Professional Development II Prepared by: Casey Foo Don Lin Karen Lim Kim Hong Lawrence Lim 1 Executive Summary The airline industry is not young, and if it is not because of budget airlines who revolutionized how the industry works in terms of pricing strategies and marketing, it is honestly quite boring to fly! Since the September 11 attacks, airports around the world, including Australia has stepped up security measures extensively, which adds to the ʻhecticʼ experience
Words: 5170 - Pages: 21
this expectation, Vietnam Airlines should have overall information of the company to set up the suitable marketing strategy in the next period. Internal Analysis As the first corporation in civil aviation industry in Vietnam with the government assistance, Vietnam Airlines has its own strengths. However, weaknesses are inevitable in any organization including Vietnam Airlines. Strengths Obviously, many state-own companies have advantages in operations due to the support from the government, so
Words: 3880 - Pages: 16
