THE BOEING 7E7 Teaching Note Synopsis and Objectives In 2003, the Boeing Company announced plans to build a new “super-efficient” commercial jet called the “7E7” or “Dreamliner.” This was a “bet the farm” gamble by Boeing, similar in magnitude to its earlier introductions of the 747 and 777 airliners. The technological superiority of the new airframe, as well as the fact that it would penetrate a rapidly growing market segment, were arguments for approval of the project. On the other
Words: 7346 - Pages: 30
Boeing Rocked by Scandal Jerry Gosh PHL/323 April 25, 2010 Chuck Thompson The Boeing Scandal In a New York Times, article my eyes affixed on a topic about The Boeing Company. Since the merger of McDonnell Douglas Corporation and Boeing, Boeings reputation started a downward spiral of ethical misconduct that tarnished the company, causing the companies aircraft market to plummet. The ethical misconducts lead to the resignation of Boeings chief executive, Philip M. Condit, in 2003. The
Words: 691 - Pages: 3
1 Cleaning Up Boeing By Stanley Holmes Business Week – Case in the News [LO 1, 3, 5] Chapter 4 When W. James McNerney Jr. decided that Boeing Co.'s (BA) top managers needed a loud wake-up call, the new chief executive chose the obvious place to sound the alarm: the company's annual executive retreat on Jan. 4 and 5. A year earlier, the event had been held at the posh Mission Hills Country Club in Palm Springs, Calif., and nobody apparently had a better time than McNerney's predecessor, Harry Stonecipher
Words: 1319 - Pages: 6
STRAYER UNIVERSITY | Business diversifications of Boeing and Ford Motors | Victor Adejayan | | PROFESSOR WALTER WILLIAM DINGMAN | BUS 508 | A qualitative analysis of the diversification efforts of Boeing and Ford Motors. | Diversification:- Diversification is the process of entering new business markets with new products. Such efforts may be undertaken either through acquisitions or through extension of the company's existing capabilities and resources. The diversification
Words: 1419 - Pages: 6
project. Introduction:- Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station. Corporate Profile: 1. Boeing corporate office is located
Words: 1356 - Pages: 6
legal lapses of Airbus? Competitors like Boeing benefited in the short term due to their Airbus lapses, but in the cases who was the winners and losers are as followed. In the Kuwaiti Kickbacks the one who gained from the benefit was Kuwait Airways Corporation (KAC) Al Mishari, and ALAFCO’S El Fekih Airbus for the first few planes purchased alone with Airbus who also suffered, because in the end they were the one who lost the deal. Both Airbus and Boeing competed for Kuwait Airways Corporation order
Words: 886 - Pages: 4
Boeing is the world's largest aerospace company and leading manufacturer of commercial jetliners and defense, space and security systems. A top U.S. exporter, the company supports airlines, U.S., and allied government customers in 150 countries. Boeing products and tailored services include commercial and military aircraft, satellites, weapons, electronic and defense systems, launch systems, advanced information and communication systems, and performance-based logistics and training. Boeing has
Words: 288 - Pages: 2
Airlines. The A380's upper deck extends along the entire length of the fuselage, with a width equivalent to a wide-body aircraft. This gives the A380-800's cabin 478 square meters of floor space, which is 40% more than the next-largest airliner, the Boeing and provides seating for 525 people in a typical three class configuration or up to 853 people in all economy class configurations. The A380-800 has a design range of 15,700 kilometers (8,500 mi; 9,800 mi), sufficient to fly from New York to Hong
Words: 410 - Pages: 2
earlier this year Northrop Grumman won the contract to build Americas next stealth bomber, the B-3 bomber (northropgrumman.com, 2015). Northrop Grumman’s direct competitors in the defense and aerospace industry are; General Dynamics Corporation, The Boeing Company, and Lockheed Martin Corporation. Each of these corporations are juggernauts in the defense industry, and all three of them are bigger companies that Northrop Grumman is bases off of number of employees. However Northrop Grumman stands as
Words: 2339 - Pages: 10
Weaknesses include its dependence on a single customer. Opportunities include the positive outlook for the industry. Threats include the declining defense spending by the U.S. government. Northrop Grumman primary competitors are Lockheed Martin, Raytheon, Boeing, and L-3 Communication. Most of company operations are with the United States government, more specifically, the Department of Defense and Intelligence Community. Also, it conducts business with foreign governments as well as
Words: 1052 - Pages: 5
