S U C C E S S F U L ON THE INTERNET A DISSERTATION SUBMITTED IN PARTIAL FULFILMENT OF THE REQUIREMENTS OF A MASTERS IN BUSINESS ADMINISTRATION (MBA) AT THE UNIVERSITY OF CAMBRIDGE ROBIN S. CLELAND SEPTEMBER 2000 BUILDING SUCCESSFUL BRANDS ON THE INTERNET CONTENTS SUBJECT PAGE CHAPTER 1 1.1 1.2 1.3 1.4 Overview Objectives Methodology Structure INTRODUCTION 6 7 9 9 11 CHAPTER 2 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 THE NATURE OF BRANDS 12 13 13 14 15 16 18
Words: 35648 - Pages: 143
An International Journal, Vol. 11 Iss 3 pp. 266-270 http:// dx.doi.org/10.1108/13598540610662176 Vichuda Nui Polatoglu, (2007),"Strategies that work – the case of an e-retailer in an emerging market", International Journal of Emerging Markets, Vol. 2 Iss 4 pp. 395-405 http:// dx.doi.org/10.1108/17468800710824536 Amit Sachan, Subhash Datta, (2005),"Review of supply chain management and logistics research", International Journal of Physical Distribution & Logistics Management, Vol. 35 Iss 9 pp
Words: 10445 - Pages: 42
Organizational Dynamics (2013) 42, 92—99 Available online at www.sciencedirect.com journal homepage: www.elsevier.com/locate/orgdyn Quantum Strategy at Apple Inc Loizos Heracleous Over the last 15 years, Apple Inc has revolutionized the personal electronics, telecom, computer and media industries through a string of blockbuster products that offer unique, designer, integrated customer experiences. In the process, the company has helped to accelerate the blurring of industry boundaries
Words: 5440 - Pages: 22
Virtual Worlds: S(t)imulating Creativity in Decision Making Niamh O Riordan, Philip O’Reilly Business Information Systems, University College Cork. Ireland. niamhmoriordan@yahoo.com | philip.oreilly@ucc.ie The significance of the earliest phase of decision making stems from the fact that decision makers 'frame' problems during this phase. These frames shape all subsequent decision making phases (Beach, 1997), fundamentally conditioning decision making outcomes (Daly et al., 2008). Avenues not considered
Words: 10938 - Pages: 44
Successful transformation towards Lean enterprise Ana Valentinova Kovacheva Supervisor: Ana Luiza Lara De Araújo MSc in Strategy, Organization and Leadership January 2010, Aarhus 2 Abstract The paper is based on a systematic literature review that examines how the implementation of Lean could bring value to the organization processes and contribute for achieving an operational excellence. Different organizational factors which have importance in the implementation process, are thoroughly
Words: 19306 - Pages: 78
Pergamon PII: European Management Journal Vol. 16, No. 6, pp. 635–643, 1998 © 1998 Published by Elsevier Science Ltd. All rights reserved Printed in Great Britain S0263-2373(98)00040-1 0263-2373/98 $19.00 0.00 The Impact of Corporate Outsourcing on Company Value DAVID J. BRYCE, Wharton School, University of Pennsylvania MICHAEL USEEM, Wharton School, University of Pennsylvania Companies worldwide are expanding their use of outsourcing for services and products. This article appraises what
Words: 7260 - Pages: 30
UNIVERSITY COLLEGE DUBLIN NATIONAL UNIVERSITY OF IRELAND, DUBLIN Bachelor of Science (Singapore) MANAGING CHANGE (BMGT2001S) STUDY GUIDE BSc19 FT / Singapore Copyright June 2013 1 Authors: Dr. Evelyn Roche and Mr. Mogan Swamy (June, 2013) This manual was prepared for University College Dublin as a comprehensive support for students completing the above mentioned Degree programme. © This publication may not be reproduced, in whole or in part without permission in from University
Words: 7865 - Pages: 32
incentives regarding strategy and performance. The management barrier, which arises when most management teams spend only a small amount of time discussing strategy. The resource barrier, which arises when most of the business units fail to link their daily work and therefore their budgets to the overall strategy. • • • Balanced Scorecard was developed by Robert Kaplan, a professor at Harvard University and David Norton, a consultant from Boston. They began developing the approach after leading
Words: 2242 - Pages: 9
Chapter 1 The Problem and Review of Related Literature Introduction Fastfood is a growing business centralized on the idea that not everyone can cook. There are days, especially when there is work overflow that people tend to forget that they have enough tools in their own kitchen therefore they opt for the easier solution which is to purchase from establishments that sell cooked food. A fastfood follows a standard time, from taking the orders of the customers until the food
Words: 4735 - Pages: 19
Executive summary In this assignment I was able to use relevant leadership theories to critically analyse and evaluate the leadership of Jack Welch. I first provided a brief insight into Jack’s background, outlining what made John F. Welch into the man we know today as Jack Welch. Secondly, shed some light on the financial position and the culture of General Electric (GE) in the early 80’s when Jack assumed the mantle as its Chairman and CEO. Thirdly, I discussed his changing leadership styles
Words: 2873 - Pages: 12
