some of the most important categories being food, beverages, personal care products, and home care products. Within categories, FMCG products are often near-identical, and for this reason price competition between retailers can be intense. To boost profitability, companies use marketing and other techniques to establish loyalty to the product, which enables them to charge higher prices.
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that lemons has a lot of health benefits, but surprisingly this simple little drink can do more wonders for your body. Instead of getting a cup of coffee, why not replace it with a warm water lemon drink? Below are the good factors to consider. 1. Boosts your immune system: Lemons are high in vitamin C, which is great for fighting colds. They’re high in potassium, which stimulates brain and nerve function. Potassium also helps control blood pressure. * 2. Balances pH: Drink lemon water everyday
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Spring 2014 Spring2014 Spring2014 “Marketing Plan of Fresh Vegetable and Fruit Juices” ------------------------------------------------- ------------------------------------------------- United International University Term Paper on: “Marketing Plan of Fresh vegetable & Fruit Juices” Course Title: Strategic Marketing Course Code: (MKT-4204) Submitted To Dr. Md. Shariful Alam (MDSA) Assistant Professor School of Business and Economics United International University
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vitamin B6, and phosphorus, so not only are you getting an outstanding protein intake, but you’re getting all of these great nutrients as well. Choosing to eat poultry or chicken for at least one meal throughout the day will give your metabolism a boost and ensure that you prevent lean muscle mass loss making sure you maintain great muscle tone and definition as you go progress through the diet. With just a few simple ingredients in many of these recipes, you can easily and quickly create delectable
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dietary changes, exercises and activities Behavior change Prescription weight loss medications Weight loss surgery Whole grains instead of refined grain Vegetables: colourful variety which is not potatoes Whole fruits instead of fruit juice Nuts, seeds, beans, and other healthful sources of protein instead of red meat and processes meats Avoid fat, sugar – sweetened beverages Choose small portion and eat slowly Do not eat while doing something else Time | Meal | Breakfast
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SUMMER INTERNSHIP REPORT ON Hindustan Coca-Cola Beverages Pvt. Ltd. Submitted in partial fulfilment of the requirement for the award of degree of Bachelor of Business Management of Christ University, Bangalore-560029 By Mr. ARUN KUMAR MAURYA 0911306 Under the guidance of Mrs. PHINU JOSE Department of Management Studies Christ University, Bangalore-560029 2011-2012 DECLARATION I hereby
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concluded that the target market for Ms Bradley’s new business was likely to include single professionals, parents with children aged between 5 and 12 years, and adults aged between 45 and 54 years. The direct competitors were considered to be Boost Juice, Subway and Nando’s and the indirect competitors, McDonald’s, Domino’s Pizza and Woolworths. A marketing strategy was prepared which identified three target market segments and characteristics of each segment; the manner in which Ms Bradley should
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Introduction In May 1886 Coca-Cola was invented by John Pemberton, a pharmacist from Atlanta, Georgia. John Pemberton concocted the Coca Cola formula in a three legged brass kettle in his backyard. The name was a suggestion given by his bookkeeper Frank Robinson who also scripted the famous logo . The soft drink was first sold to the public at the soda fountain in Jacob’s Pharmacy in Atlanta. Until 1905, the soft drink, marketed as a tonic, contained extracts of cocaine as well as cocoa nut
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Tropicana orange juice to name a few. These expansions have helped PepsiCo grow to the major corporation that it is today. “Pepsi was first introduced as “Brad’s Drink” in New Bern, North Carolina, in 1893 by Caleb Bradham, who made it at his drugstore where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.” (Pepsi
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with the time pressure involved, Joyce was pleased that marketing had finally been asked to participate in the analysis of acquisition prospects. She had pressed for such participation and now she had to deliver. Because of prior work on frozen fruit juices, Joyce had some knowledge of the gourmet frozen market. It was pioneered by Stouffer, who introduced the Lean Cuisine line of entrees in 1981. Since then, other firms have entered the industry with complete gourmet dinners (including Swanson’s Le Menu
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