world's largest soft drink company, Coca-Cola has more than 160 brands of beverages including carbonated, sports, and milk based drinks, as well as Juices, teas, and, coffees. Coke's Minute Maid Corporation is the world's leading marketer of premium fruit juices and juice drinks. Today Minute Maid is the largest producer of concentrate orange juice in the world. The best known trademark in the world, Coke sells 1 billion servings
Words: 5685 - Pages: 23
1. Blue Curacao - is a liqueur flavored with the dried peel of the laraha citrus fruit, grown on the island of Curaçao. A non-native plant similar to an orange, the laraha developed from the sweet Valencia orange transplanted by Spanish explorers. The nutrient-poor soil and arid climate of Curaçao proved unsuitable to Valencia cultivation, resulting in small bitter fruit on the trees. But the aromatic peel maintained much of the essence of the Valencia varietal, and the trees were eventually bred
Words: 2436 - Pages: 10
America, Pacific, Bottling Investments, and Corporate. Finished beverage products are sold in more than 200 countries worldwide. Coca-Cola's major products are comprised of: Coca-Cola, Crush, Sprite, Fanta, Diet Coke, POWERade, Fruitopia, Minute Maid juices, Dasani water and various coffees and teas. The next important area reviewed is stock price and revenues. Please refer to Figure 1 as we examine Coca-Cola's stock price in the five-year range. In 2003, Coca-Cola's stock was trading at an average
Words: 2527 - Pages: 11
2 Ethel is owned by Mars Incorporated and was named after his mother. Mars opened Ethel’s chocolate lounges in the Lincoln Park neighborhood of Chicago in April of 2005. Mars organization may prove to be a very excellent marketing strategy to boost the sales of chocolate. The Lounge will cater to the female and male consumer. The male gender will be in search of sweet treats for their wives and girlfriends for special events. Male gender will visit the shop to make a purchase for somebody special
Words: 865 - Pages: 4
PEPSICO CORPORATION STOCK ANALYSIS Presented by: St. John’s University Undergraduate Student Managed Investment Fund April 29, 2003 Recommendation: Purchase 400 shares of PepsiCo stock at market order Industry: Food and Beverage Kristopher Cartagena – kcart26@yahoo.com Dion Demetropoulos – Ddeme829@aol.com Tenisha Martin – tenishax@hotmail.com Share Data: Price - $42.65 Date – April 25, 2003 Target Price - $50.65 52 Week Price Range - $53.23 - $34.00 Market Capitalization – 74.5
Words: 11215 - Pages: 45
Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement. (Stock Code: 0322) Progress in Tingyi and PepsiCo Strategic Alliance in China The appended press release is issued in connection
Words: 1399 - Pages: 6
least that is the fact that trying to convince us the marketing experts from both companies. The two famous brands compete with any means to persuade whose drink is better. The solution to this problem relies on both of the companies’ abilities to boost the domestic sales, to prove to new international markets, to broaden their brand for new streams of revenue and include non-carbonated beverages in their “big plan”. Competition analysis Nowadays competition is not only commonplace, every year
Words: 1688 - Pages: 7
Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the lineup as highly complementary since most of its products could be consumed together. For example, Tropicana orange juice might be consumed during breakfast with Quaker Oatmeal, and Doritos and a Mountain Dew might
Words: 6103 - Pages: 25
------------------------------------------------- Table of Contents Executive Summary 3 Situation Analysis 4-7 Competitors 4-5 Company 5-6 Consumers 6-7 Objectives 8 Budgeting 8 Strategy 9-10 Execution 10-11 Evaluation 11-12 References 12 ------------------------------------------------- Executive Summary The Kool-Aid brand has faded as the market has become flooded with various choices of sodas, waters, energy drinks, packaged and powdered sports drinks, and a myriad
Words: 3781 - Pages: 16
|and dairy cultures that can boost the immune system and | |Also means more sick people. How do we ensure that |Improve the gastrointestinal system. Birch tree milk is the answer because | |people eat healthy food, which might even help prevent |it’s made from 100% pure cow's milk with no added sugar and no added | |Illness? Research has shown that dairy cultures boost the |vegetable oil. Kids can
Words: 1391 - Pages: 6
