BRADFORD UNIVERSITY SCHOOL OF MANAGEMENT Title: Marketing Plan Subject: Marketing UB No: 12032961 Name: David Oak STATEMENT OF AUTHENTICITY: I certify that this assignment is the result of my own work and does not exceed the word count mentioned below Word Count: 3706 (Excluding references, bibliography, executive summary, graphs, tables and titles) * Table of Contents 1 Terms of Reference 3 2 Executive Summary
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Operations, and Its Fortune 500 Ranking 3 B. Assessment of Apple Inc.�s Vision, Mission and Strategic Goals/Objectives 5 C. SWOT Analysis and Assessment of Apple Inc. 7 D. Value Chain Analysis of Apple�s iPhone 10 E. BGC Matrix for the Macintosh Computer and iTunes 12 F. Overview Analysis of Apple Inc. and Investment Recommendation 16 G. References 18 A. Company History, Overview of Primary Business Operations, and Its Fortune 500 Ranking
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Supermarkets Marketing Report 2 Contents Contents and Appendix 2 Executive Summary 3 Audit and explanation of the business and its current customer related marketing strategy. 5 The Four P’s 5 Identifying and recommending new marketing objectives 8 Corporate and Social Responsibility Initiatives 9 Recommending new marketing objectives 10 The Marketing of Halal in the United Kingdom 11 Recommending new marketing objectives 12 Company Rebranding Initiative 12 Recommending new marketing objectives
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9-504-094 REV: SEPTEMBER 14, 2004 YOUNGME MOON IKEA Invades America In 2002, the IKEA Group was the world’s top furniture retailer. With sales approaching $12 billion, IKEA operated 154 stores in 22 countries and serviced 286 million customers a year. (See Exhibits 1 through 4.) In the United States, IKEA had 14 stores, with plans to open as many as nine more in 2003. There were a number of factors that distinguished IKEA from other furniture retailers—its stores were strictly self-service
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Substitutes5.Intensity of Rivalry Among Competitors | | IV Analysis 1: The Input Stage 1. Internal Factor Evaluation (IFE) Matrix 2. External Factor Evaluation (EFE) Matrix 3. Competitor Profile Matrix (CPM) | | V Analysis II: The Matching Stage1. SWOT matrix 2. SPACE matrix 3. BCG matrix 4. I/E matrix 5. Grand Strategy Matrix | | VI Analysis III: The Decision Stage 1. QSPM Matrix | | VII Strategy Recommendation | | References | | Appendices | |
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Applied Research Technologies Margaret Celeste Moten Project Management – BUS 518 David Plumer Strayer University January 22, 2012 Abstract The Filtration Unit at Applied Research Technologies, Inc. is facing a small crisis. Management must either turn things around or dissolve the unit. This paper discusses the leadership styles exhibited by two managers, Peter Vyas and Cynthia Jackson, as they decide whether to accept a proposal for $2 million to re-launch a previously failed product
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Elephant? Introduction 5.1 CONCEPTUAL DEVELOPMENT The Statement of Work 5.2 THE SCOPE STATEMENT The Work Breakdown Structure Purpose of the Work Breakdown Structure The Organization Breakdown Structure The Responsibility Assignment Matrix 5.3 WORK AUTHORIZATION 5.4 SCOPE REPORTING Project Management Research in Brief: IT Project Failure – Burying Our Heads in the Sand 5.5 CONTROL SYSTEMS Configuration Management 5.6 PROJECT CLOSEOUT Summary Key Terms Discussion Questions
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Accountancy led Where objectives are set independently of the environment - i.e. road works need to be done on the M5 at some stage, therefore we will do them even if it is the August Bank Holiday. This is often production rather than market led. Marketing led Where the starting point is reached only after the environment is well known. By knowing the market, planning ^ have a better basis. Prior to doing any planning we need to know: • Who we are: the Mission Statement and defining SBUs
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Aldi Supermarkets Marketing Report 1 Contents Contents and Appendix Executive Summary Audit and explanation of the business and its current customer related marketing strategy. The Four P’s Identifying and recommending new marketing objectives Corporate and Social Responsibility Initiatives Recommending new marketing objectives The Marketing of Halal in the United Kingdom Recommending new marketing objectives Company Rebranding Initiative Recommending new marketing objectives Conclusion SWOT
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Churn Prediction Vladislav Lazarov vladislav.lazarov@in.tum.de Technische Universität München Marius Capota Technische Universität München mariuscapota@yahoo.com ABSTRACT The rapid growth of the market in every sector is leading to a bigger subscriber base for service providers. More competitors, new and innovative business models and better services are increasing the cost of customer acquisition. In this environment service providers have realized the importance of the retention of
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