SOFT DRINKS IN INDIA Euromonitor International July 2014 SOFT DRINKS IN INDIA Passport I LIST OF CONTENTS AND TABLES Executive Summary ..................................................................................................................... 1 Soft Drinks Records Further Growth in Value Sales ................................................................. 1 Launch of New Flavours Maintain Consumers’ Interest Amidst Slowdown .............................. 1 Competition
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the Third World. Bottled water has been one of the success stories of the past 20 years. Always popularin some European countries such as France and Italy, fears about contamination of water supplies coupled with rising affluence has resulted in exponential growth in the market in countries where previously people were perfectly happy to drink tap water. The growth in the world population, and consequently increasing pressure on freshwater supplies, means that tap water in many countries is either
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Opportunity Identification: The bottled water industry is a very saturated market. How is one supposed to market water, which is essentially the same product, and be successful in doing so? A consultant of Clorox Company, Charlie Couric, saw an untouched market niche segment that he wanted to expand Clorox into. Clorox was considering several different options to maintain its dominance in the market by joining the water filtration industry. After coming across an in home water filtration system made by
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THE BUSINESS OF WATER CORPORATE GOVERNANCE AND BUSINESS ETHICS CASE STUDY ANALYSIS SUBMITTED BY: PRIYA BHATTER Who are the main stakeholders of beverage companies such as Cocoa Cola and Nestle in this case? How would you prioritize their stake and how legitimate are the different stakes? Consider the following stakeholders for beverage companies such as Nestle and Cocoa Cola in terms of legitimacy and importance of the stakes held. Shareholders and Board of Directors: These are directly
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highly consumed product but it consumption in the market is dropping as compared to bottle water and other changing taste products. Barrett (2012 stated blame it on bottled water or changing tastes, but the sales of milk as a beverage have fallen t the lowest level in nearly thirty years and the US adults are no longer consuming the dairy industry iconic product. This is a fact as most people nowadays prefer water than milk and even many complain of stomach problems or improper indigestion. These are
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1) Why, historically, has the soft drink industry been so profitable? Coca-Cola and Pepsi are 2 common soft drink companies that have been in existence for many years. Coca-Cola was founded in 1886 by a pharmacist, and the company grew from there. During World War II, soldiers were given reduced price Coca-Cola. Similarly, Pepsi (called Pepsi-Cola) was invented by a pharmacist in 1893. During the Great Depression, a 12 ounce bottle of Pepsi cost the same as a 6.5 ounce bottle of Coke, thus keeping
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DRINKS MARKET Market dynamics The UK soft drinks markets has been growing steadily since recovering from the recession in 2012. The soft drinks market is comprised of retail sale of carbonates, bottle water, functional drinks, concentrates, juices, RTD tea and coffee, among other soft drinks. The industry is a key contributor to the UK economy in form of economic growth, innovation, investment in skills and job opportunities. The UK soft drinks market contributes an estimated £7.7 billion to the overall
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SUMMARY Situation Analysis: In 1988 Charlie Couric, a marketing executive at Clorox, oversaw the acquisition by Clorox of the right to market Brita Water Purifier Pitchers in United States, and then became the President and General Manager of Brita USA. He proposed a risky deficit-spending strategy to gain market with the goal of getting a Brita water pitcher on every kitchen countertop in the United States. As a result Brita USA incurred heavy losses upfront as initial sunk costs dwarfed any revenue
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exceed $300 billion per year. Sales growth slowed during the late 2000s economic recession, but global sales are expected to exceed $400 billion by 2015, according to MarketLine. Functional drinks and bottled water will drive much of the industry's growth. The largest soft drink and bottled water markets are North American, the EU, Japan, and Russia. Major nonalcoholic beverage manufacturers include Coca-Cola and PepsiCo (both headquartered in the US), Britvic (UK), Cott (Canada), Danone (France)
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Business Opportunities “Water is a precious commodity without which life as we know cannot exist. National Geographic research indicates that although two thirds of the earth’s surface is covered with water, only 5% of this two thirds is safe for domestic consumption.” (www.aquatreatment.com/deep.html). This research paper examines the market for an in-home water purification system in the Philippines. Our product is the Aquasmart Double Filter Under Sink Water Purification System, which
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