YOFFIE Cola Wars Continue: Coke and Pepsi in the Twenty-First Century For over a century, Coca-Cola and Pepsi-Cola vied for “throat share” of the world’s beverage market. The most intense battles of the cola wars were fought over the $60-billion industry in the United States, where the average American consumed 53 gallons of carbonated soft drinks (CSD) per year. In a “carefully waged competitive struggle,” from 1975 to 1995 both Coke and Pepsi achieved average annual growth of around 10% as both
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Contents Introduction 2 Ethical Behaviour and Theories 2 Ethical Codes 3 Ethical Dilemmas of Nestle 3 Infant Formula: 3 Overcharged Prices 4 Unfair Labour Practices 4 Steps Taken by Nestle 5 Conclusion 5 References 7 Introduction Marketing ethics can be considered as a subset of business ethics which deals with the study of how ethical and moral standards can be applied to various marketing decisions. Various topics can come under the umbrella of marketing ethics and these
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| |Product diversification (water, juices, soft drinks, sport drinks, etc) | | |Opportunities |Threats | |Bottled water growth |Commodity prices growth
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2 | P a g e Contents Executive Summary ...................................................................................................................... 3 Introduction of the company ................................................................................................................ 4 Vision: ............................................................................................................................................... 5 Mission ...................................
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We need to stop and think before we open the bottle and drink. Plastic water bottles and plastic in general, is destroying our environment. Here are some simple facts to help you see my point. In 2012 32 million tons of plastic waste was generated in the U.S., and that represents close to 13 percent of the total MSW (municipal solid waste) (U.S. Environmental Protection Agency, 2014). Out of the 32 million tons of plastic waste that was created in 2012 only 9% was recycled (U.S. Environmental Protection
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have declined (by1 to 2% annually since 2013). Also, the two largest bottled beverage companies of the world, Coca Cola and Pepsi Co are experiencing growth in consumption outside of the United States, where as sales in the USA are falling (this is true for many industries as emerging markets globally in Africa South And Southeast Asia, and South America are now demanding more and more “value added” shelf products, such as bottled or ready juices. Cocoa-cola’s sales overseas are growing at an average
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following discusses water quality in the Texas oilfields and what can be done to get more efficient methods for its use and reuse. West Texas is a prime example of a Texas area that is definitely affected by poor water quality. New technologies will soon help to solve this issue for a better future for its residents. Research Problem or Purpose The research problem presented is that the quality of water is substandard in the West Texas or Permian Basin as some would call it. The water used for residential
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highlighted which could further attract probable associates. Key Messages – Product Specific New Products (Face spray, Flavored water etc.) in the Portfolio Make bottled water available in every corner of Northern India To invite more associates for Product distribution Strengthen its product reach in Northern India Industry Specific Increasing demand of bottled water has led to rising demand of Bisleri Products To Compete in the market Bisleri now need more Market Penetration Brand Recall in terms
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Agriculture in Africa • Power in Africa • Construction in Africa • Banking in Africa • Healthcare in Africa Contents Introduction and Overview 1 Key Drivers 2 Market Size 2 Market Concentration 2 Related Industries 4 Spending Power 4 Buying Habits 5 FMCG in Africa 6 Food 6 Beverages 6 Personal Care Products 8 Home Care Products 8 FMCG Growth Spots in Africa 6 Ghana 9 Kenya 10 Nigeria 14 Sources of Information
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is a strategic analysis of The Coca-Cola Company (Coca-Cola), a leader in the beverage industry. Coca-Cola, the world’s leading soft drink maker, operates in more than 200 countries and owns or licenses more than 500 brands of nonalcoholic beverages. The company faces challenges in today’s market because of market changes, socio-economic changes and globalization. An external analysis of the soft drink industry is performed to understand the impact of environment. An internal analysis of Coca-Cola
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