Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshment beverage industry. The company’s headquarters are in New York and employs over 200,000 people. In 2006, Michael D. White became the CEO of PepsiCo International, and in 2007 Indra K. Nooyi became the CEO of PepsiCo. PepsiCo has received many awards and recognitions
Words: 8703 - Pages: 35
PepsiCo From Wikipedia, the free encyclopedia Jump to: navigation, search This article is about the company. For the soft drink, see Pepsi. PepsiCo Inc. | | Type | Public | Traded as | NYSE: PEP NASDAQ: PEP S&P 500 Component | Industry | Foods, Beverages | Founded | North Carolina, U.S. (1965 (1965)) | Founder(s) | Donald Kendall, Herman Lay | Headquarters | Purchase, New York, U.S. | Area served | Worldwide | Key people | Indra Nooyi (Chairman & CEO)[1] | Products
Words: 5294 - Pages: 22
Personalization strategy of a Laundry and Homecare FMCG (a) Personalization – LHC industry fit Personalization has become a very significant trend and many brands are successfully leveraging it for improving their position in the market. Research indicates that personalization increases customers’ satisfaction with the brand, brand loyalty and consequently sales (Bain & Company 2016). Within the Laundry and Home Care department at Henkel, detergents are best suited for personalization. Detergent
Words: 553 - Pages: 3
chaotic. Water Looking out over the rooftops of the Favela, you notice the blue water tanks. Most residents have water pumped into these tanks weekly. There is a freshwater spring that feeds the water supply, but it becomes tainted as it travels through the various pipes. Most people drink bottled water and use the water tanks for cooking, bathing, etc. In Zezinho’s experience, “ Where I live, I get water pumped into my tank once a week, so conservation of water is important. Water is free and
Words: 684 - Pages: 3
He Dr. Robert D. Russell BA. 462 10 December 2014 Learning organization project: PepsiCo Industry analysis Market Overview PepsiCo is operating in the food and beverage industry. PepsiCo merged with Pepsi and is the parent company that owns a variety of other companies such as, Frito Lay, Quakers, and ocean spray just to name a few. Pepsi alone is considered to be in the soft drink industry. (The PBG Inc. 2013). In accordance to Kpmg LLP, PepsiCo's operations are organized into four business
Words: 5098 - Pages: 21
Chicken." We also did analysis of the soft dink industry in Pakistan and world wide. The soft drinks set to become world's leading beverage sector. Global consumption of soft drinks is rising by 5% a year. Table of Contents Titles Page # 1. Introduction 01 2. Mission and vision statement 01 3. Facts about company 02 4. Pepsi in Pakistan 04 5. Product in spot light 09 6. Market analysis of soft drink 10 7. Pakistani soft drink industry 13 8. Industrial SWOT analysis 14 9. External
Words: 16554 - Pages: 67
framework for industry analysis and business strategy development. Porter singled out five different forces that impact competitive intensity which portrays an image of the overall attractiveness and profitability of a market. To aid in our evaluation of Nestle and its status in the industry, we will apply Porter’s Five Forces Model to the company. Threat of New Entrants The food processing industry is very large and competitive; it is not uncommon for firms within the industry to do quite well
Words: 681 - Pages: 3
heightened global debate regarding the role of business in sustainability has highlighted many of the challenges and expectations among all businesses, including the quick-service restaurant industry. In our industry, specifically, our most notable challenges are in the areas of energy, waste, water consumption and emissions. We are committed to taking steps that will minimize our environmental impact as we continue to serve great-tasting food at affordable prices while adding shareholder
Words: 2073 - Pages: 9
INTRODUCTION TO NESTLE: Today, Nestle is the world leading Food Company. Nestle headquarters is in Switzerland. Its international R&D network supports the products made in more than 500 factories in 86 countries. The Nestle factories are operating in the region of: 1. Africa 2. America 3. Asia 4. Europe 5. Oceania Being a company dedicated to food from the beginning, Nestle remains sensitive to culinary and eating habits
Words: 7451 - Pages: 30
ORIENTATION OF A FIRM (Production concept, Product concept, Selling concept and marketing concept) Marketing management wants to design strategies that will build profitable relationships with target consumers. But what philosophy should guide these marketing strategies ? What weight should be given to the interests of customers ? Very often, various interests conflict. There are four alternative concepts under which organizations design and carry out their marketing strategies : the production
Words: 3953 - Pages: 16
