A project on “The study on market research for the product of S.B. Beverages Pvt., Ltd, products.” (oxygem) A Project Report Submitted in partial fulfillment Of MBA (Batch 2014-2016) Submitted By: Kishor Dahare Submitted To: Director Academics: Prof. L.C Jamb Dr. Parag Kalkar SINHGAD INSTITUTES OF MANAGEMENT STUDIES, PUNE-411041 2014-2016
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HISTORY Water, water everywhere and plenty of "bottled" drops to drink. Nestlé Waters sees to that. A division of the world's top food company Nestlé S.A., Nestlé Waters hopes you'll reach for one of its approximately 60 brands of bottled water when you're feeling a little parched. The company also includes Baraka still or sparkling natural mineral water, which is the leading brand in Egypt, where it has been sold for almost 25 years. The company's Nestlé Pure Life is the world's #1 water brand
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Water is one of the basic necessities for human life to survive on this planet & today getting pure water is not an easy task with so much harmful chemical being disposed into the water by various industries is making the water harmful for drinking. 71% of the earth is made of water out of which only 1% of water can be used by living beings. Among this 1% of water 50% of water is polluted. According to the Bureau of Indian Standards there are 1,200 bottled water
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VALUE CHAIN: water (transporting from mountains), bottles (from suppliers) → water processing (still or sparkling) and packaging (manufacturer) → delivering (logistics) → merchandising and retailing → marketing → consumers DRIVERS of industries in aus: * health awareness: increasing awareness of obesity problem in aus * convenience factor: traveling for biz or leisure, popular pack size 600ml * other drivers not applicable for aus: climate, lack of clean drinking water (mexico, united
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SPRITZER Company profile Spritzer Group is the most integrated and largest bottled water producer in Malaysia. From its humble beginning in a small set up in Taiping, Perak, in the late 1980’s, the Spritzer Group of Companies today comprises five subsidiaries which are involved in the manufacturing and distribution of natural mineral water, sparkling natural mineral water, distilled drinking water, carbonated fruit flavoured drink, non-carbonated fruit flavoured drink, functional drink, toothbrushes
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struggled daily to fetch water from a spring nearly a mile away. The lack of nearby water combined with the lack of rain, in turn caused all of the rabbits to die. Jean, still determined, finally attempted to blow up a rock that he thought might be hiding a spring. The explosion propelled rocks high into the air that came down injuring Jean eventually leading to his death. The entire film portrays Caesar as a bad person. However, although his action of plugging the water was clearly evil, it would
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Nestlé. Nestle bottled water is among the top five international brands of bottled water in volume of sales and in is sold in 35 countries. More than 90 percent of nestles water sales occur in North America and Europe. With Nestle being a company that is constantly growing and finding ways to increase their revenues Nestle is targeting the less expensive and lower risk alternative for increasing sales in Italy. With nestles company campaign geared towards portable bottled water, Nestle increased
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share. • Strong reactivity to market changes: The bottled water market is growing. Over the past two years, demand has grown from 300 to 450 million liters, an average consumption of 15 liters per capita per year. According to an operator, it is three times the average recorded 5 years ago. • Diversified products: The battle is also at the level of product diversification. Les eaux minerales d'Oulmès have launched in 2005, the concept of flavored waters with flavors peach, orange and strawberry. •
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PERRIER CONTROL 29% OF $225 MILLION PER YEAR RETAIL BOTTLED-WATERMARKET WHICH IS GROWING AT THE RATE OF 9% ANNUALLY.WITH THE EXCPETOION OF ONE INCIDENT IN YEAR 1990 WHEN THE TRACES OF BENZE WAS FOUND IN ITS BOTTLE WHICH RESULTED IN CALLING OF SOME 160 MILLION OF BOTTLED WATER WHICH MR ROLAND DAVIS THE PRESIDENT OF PERRIER GROUP EXPLAINED AS ONE OF INCIDENT OF EMPLYOEES NEGLIGENCE BUT LATER ADMITTED THAT BENZENE NATURALLY OCCURRED IN PERRIER WATERS AND THE MISTAKE WAS OF NOT REPLACING THE FILTERS. BUT
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Brunswick water – witness how many people drink bottle water on campus. Yet, although New Brunswick water may not taste good, that doesn’t mean it’s bad or that bottled water is any better. We avoid one and buy the other because of what our senses tell us – particularly taste and smell. See what you can find out about the water quality in New Brunswick or your hometown – look online and/or make a phone call and ask the relevant public official. You should also try contacting a bottled water company
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