Case 3-4 Marketing to the Bottom of the Pyramid Central Issues The concept of the Bottom of the Pyramid (BOP) market was originally developed by C.K. Prahalad in “The Fortune at the Bottom of the Pyramid” to highlight a large potential market made up of a large segment of the world’s population that has, until recently, been an ignored market segment among multinational companies. In an age of increasing global competition and near-saturation for some products in more mature markets, this
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The Devil and the Modern Manager The Devil and the Modern Manager Organizational lessons from the Inferno – first part of Dante’s Divine Comedy By Mainak Sankar Maiti (1730 words) Fig 1 – “The Abyss of Hell” by Sandro Botticelli1 Introduction Dante Alighieri wrote the epic poem “Divine Comedy” (Italian: Divina Commedia) in the period 1308 A.D to 1321 A.D. Considered one of the greatest works on World literature, the poem is an allegorical representation of man’s journey towards God
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MKS0119 Nokia’s Rural Marketing Strategies in India: Reaching Out to the Bottom of Pyramid “The rural consumer is discerning and the rural market is vibrant. At the current rate of growth, it will soon outstrip the urban market. The rural market is not sleeping any longer. We are.”1 – Adi Godrej, Chairman, Godrej Group of Industries To expand its presence, Nokia is planning to launch a new service ‘Nokia Life Tools’ that would provide information on market price, weather, etc., to information-starved
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Shared Value Creation; Revolution or Rhetoric? Abstract The concept of Creating Shared Value(CSV), was made popular in a Harvard Business Review(2011)by M. Porter and R Kramer defines as, policies and operational practices that enhance the competitiveness of the company while transforming social problems which is related to the corporation into business opportunities and simultaneously yield greater profitability(Porter, Kramer,2011). As it sounds, it is a seductive promiseand has so far
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similarities and differences between the Mesopotamian ziggurat and the Egyptian pyramid both in style and function. Man has a tendency to build large monumental things, not only today, but also during our ancient past. The Sumerians and the Egyptians are two cultures, from our past, that have accomplished these feats. The Sumerian ziggurats and Egyptian pyramids have some similarities and differences. The ziggurats and the pyramids have some similarities. They are both examples of the massive structures
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The bottom of the pyramid is the largest but poorest socio-economic group in the world. Globally this accounts for 3 Billion people who are living on less than US$2.50c per day (Shah. 2013). A study conducted by professor C.K. Prahalad concludes that the bottom of pyramid have a joint purchasing power of approximately US$14 trillion, which consequently is an extremely attractive market for large corporations (Prahalad, CK & Hart, SL. 2002). With this profitability comes the risk of the poor being
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mystery behind how the pyramids were built The Pyramids at Giza remain one of the most amazing architectural works in history and the Great Pyramid stands as one of the last surviving wonders of the ancient world. There are many theories revolving around the construction of Egypt’s pyramids: one of which is that the Hebrews slaves under the control of the pharaoh Khufu built the pyramids. Another theory suggests that human beings were not involved in the building of the pyramids but instead these structures
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(Australia), Yen Ngai (Australia) Team 53 Contents Executive Summary Business Overview Business Opportunity Business Objectives Products and Services Management Plan Business Structure Marketing Plan Market Analysis Emphasis on the Bottom of the Pyramid Competitors Financial Plan Financial Strategy Sources of Finance Projected Profit and Loss References Pages 2 2 2 3 4 4 4 5 5 6 6 6 6 7 8 1 Team 53 Executive Summary INNOVATE Education and Training is a global education company
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The Great Pyramid of Giza is the most long lasting structure in the world. And the most mysterious. How much do you really know about the Great Pyramid of Giza? Did you know that it watermarks have proved it was once halfway submerged in saltwater? Or that it’s weight is estimated at 5,955,000 tons? The Great Pyramid is one of the wonders of the world. It's gotten this label because even today, we have no idea how it was built. It is located in the Giza Necropolis, or modern day Cairo, Egypt. We
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The responsibilities at the bottom of the pyramid are required of a corporation. As a corporation moves up the pyramid, the more responsibilities it will take on. Economic responsibilities are summarized as being profitable. Legal responsibilities must be met and a corporation must act within legal limits. The next tier up
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