BUSINESS AND UNIVERSITY OF WALES BP Market Analysis and Strategic Marketing Recommendations In the USA after the Gulf of Mexico Oil spill Nahid Mohsen Pour 2/28/2011 Contains: 2962 words Without charts, content, references, tables In this essay, I am performing Macro environmental analysis of BP business in the USA, after the gulf of Mexico oil spill, and also try to give Strategic Marketing recommendations to recover from the so called “Marketing disaster in the USA market” Nahid Mohsen
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1. What aspects of BP’s ethical culture could have contributed to the Gulf Coast oil spill disaster? BP’s ethical culture did contribute to the Gulf Coast oil spill disaster which occurred on April 20th, 2010 resulting from an explosion which killed eleven (11) employees. This disaster created an environmental catastrophe as millions of gallons of crude oil were sent into the Gulf of Mexico, wreaking havoc on the livelihoods of fishermen and others who depended on the Gulf for income. The
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Risk Management in Practice Synopsis/Executive summary This study will examine two incidents which have occurred with catastrophic results; Buncefield Oil Storage Depot in the UK in 2005 and at the Deepwater Horizon Drilling Rig in the Gulf of Mexico in 2010. The purpose of the case study is to provided analysis framework of the two cases and compare and contrast the root causes of the incidents and responses taken to the emergencies, the study will identify common themes and lessons learned
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BP and The Gulf of Mexico Oil Spill Jose Roberto Dominguez Dr. Ken Rossi MGMT 6000 A (CRN: 1535) September 20, 2015 Table of Contents Case Introduction and Background 3 BP or Industry Failure 4 Most Significant Flawed Decisions 5 Did BP lack the appropriate safety culture? 8 References 12 BP and The Gulf of Mexico Oil Spill Case Introduction and Background This particular case study created an abundance of unanswered questions for me to consider and made me realize how poorly
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companies and if they are being ethical when making decisions. The last big black eye for the companies, BP in particular, is the disastrous environmental oil spill in the gulf. Since the beginning of the spill, the rumors have been swarming regarding the decisions that have been made prior to oil spill. Did they overlook safety procedures? Did they ignore the warnings suggesting that disaster was looming? Could they have stopped the oil spill long
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IV. Products or services : 1) On the road : • BP Biofuels • Gas and fuel cards • Gas and petrol stations • Motor oil and lubricants • Route & journey planner • Gas and petrol station locator • BP Target Neutral 2) For home : • Liquid Petroleum Gas (LPG) 3) Business : • Air BP • Asphalt and bitumen • BP Crudes • BP Franchising • BP Shipping • Gas and fuel cards • Gas and power energy • Industrial lubricants • Liquified Natural Gas • Liquified Petroleum Gas •
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Research Paper October 22, 2014 After the oil spill in Gulf of Mexico in 2010, a research by Douglas. B. Inkley shows that scientists are still assessing the effects of the estimated 170 million gallons of oil that flooded into the Gulf after the explosion of BP's Deepwater Horizon oil rig. The effects of oil spills can have wide ranging impacts that are often portrayed by the media as long lasting environmental disasters. Such perceptions are understandable as they are often fuelled by distressing
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Running Head: BP OIL SPILL (2010) BP Oil Spill (2010) kemy Emesih Southern New Hampshire University Abstract In researching this topic, the organizational roles, structures and behaviors at various levels of employee hierarchy and how they played into one of the biggest crisis in the United States – BP oil spill 2010 was examined. Also looked at, was the dysfunction within the organization and if the cleanup had led to a better organizational structure, culture, communication, leadership
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were brawling against the company. The company BP was founded in 1909 as the anglo-persian oil company(APOC) right after William Knox D’ came across oil in Iran after eight year research. In 1914, Winston Churchill, who was the head of British navy and believed in Britain needing steadfast oil supply, convinced the British government to buy 51% stake in the almost bankrupt company. (Christina Ingersoll, 2012) As of 2010, the Deepwater Horizon disaster was the largest marine oil spill ever to occur
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There were a few key causes for the Deepwater Horizon disaster. Communication was a problem worker and management had poor communication with one another. BP failed in the communication area, by letting the drill crew in on the findings from testing the cement. As a result, the test performed showed that this was not a good solution to hold the barriers. The cement was not of quality, and was not tested properly before they began cementing. The cement was tainted, unstable and insufficient instruments
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