BP is a British global energy company which is the third largest energy company and the fourth largest company in the world. As a multinational oil company, BP is the UK's largest corporation, with its headquarters in St James's, City of Westminster, London. BP America's headquarters is in the One Westlake Park in the Energy Corridor area of Houston, Texas; the company is among the largest private sector energy corporations in the world, and one of the six leaders. In order to project social responsibility
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BP.com vs. SeaWorld.com Credibility is defined as the degree to which someone or something is deemed trustworthy and believable. A company's credibility often determines success or failure. Efforts to build and sustain credibility must be ongoing and resolution must be immediate if that credibility is threatened. Comparing and contrasting BP.com and Seaworld.com both companies have faced a loss of credibility. Most public companies, at one time or another will have to deal with
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stakeholder claims. In this paper, I also utilized the concept of corporate social responsibility as well as the triple bottom line in order to form my own model of sustainability. This model is used to analyze the case of the 2010 Gulf of Mexico oil spills which was claimed as the responsibility of British Petroleum. I also addressed the strong relationship between organizational justice and organization sustainability with the conclusion that by enhancing organizational justice and fairness, organizations
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BP: Marketing Case Study Sarah Allen, Matthew Earhart, Amelia Pye I. Case Summary BP plc, formerly known as British Petroleum and Anglo-Persian Oil Company, is a multinational oil and gas company headquartered in London, England (“BP”). It is the fifth-largest company in the world measured by 2012 revenues (BP Annual Report 51). Its extensive corporate history has created a non-malleable image and reputation which present-day marketing strategies must overcome in order to effectively promote
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Analysis of BP’s Response to the spill in the Gulf BP’s Response to the Deepwater Horizon Spill On April 20, 2010 an unprecedented oil spill occurred in the Gulf of Mexico. BP suffered not only personnel and equipment loss, but public relations loss as well. Many Americans felt outraged at BP for the effects of the spill on the Gulf Coast communities. Although the media immediately discussed the environmental implications of the disaster, many people felt that the impacts on the Gulf Coast communities
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10-110 Rev. April 3, 2012 BP and the Deepwater Horizon Disaster of 2010 Christina Ingersoll, Richard M. Locke, Cate Reavis When he woke up on Tuesday, April 20, 2010, Mike Williams already knew the standard procedure for jumping from a 33,000 ton oil rig: “Reach your hand around your life jacket, grab your ear, take one step off, look straight ahead, and fall.”1 This would prove to be important knowledge later that night when an emergency announcement was issued over the rig’s PA system. Williams
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A Behavioural Finance view of the Deepwater Horizon Disaster of 2010 INTRODUCTION The Deepwater Horizon disaster of 2010 was the largest accidental marine oil spill the oil industry has ever seen. It claimed 11 lives and caused huge environmental damage on the shoreline of the Gulf of Mexico by discharging circa 4.9 million barrels of oil. There have been numerous enquiries and studies into the accident to try to understand what happened, the goal of the enquiries was to establish where the fault
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drilling for oil off shore. Oil is a huge commodity of the entire world and is hugely demanded. However, off shore drilling is hazardous to both the economy and the environment and could potentially get worse. Oil spills are a largely known negative externality that is related with offshore development. There will always be pros and cons about drilling for oil. The big question is: should we or should we not drill off shore? Literature Review One reason we should not drill for oil in the United
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simplification.” (Niels Bohr). On April 20, 2010 an explosion on the Deepwater Horizon oil rig caused 11 people to lose their lives and the sinking of the oil rig. An underwater camera discovered an oil leak within days of the explosion. Unfortunately, it took 87 days before the oil leak was contained. An estimated 3.19 million barrels (134 million gallons) of oil were leaked during the spill. 2010 was a year with several significant natural disasters Haiti –
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Pull into a BP station this holiday weekend and you may notice a green and yellow starburst over the pump, an image intended to remind you, as you�re emptying your wallet of $20 bills, that at least you�re supporting a green company. BP, after all, was the first oil giant to publicly acknowledge the risks of global warming, back in 1997. The firm has cut its own carbon emissions 10% below 1990 levels and last year established an alternative energies division. It�s investing big money — $8 billion
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