PORSCHE CASE “Porsche-a brand with heritage” A brand is a product but adds other dimensions that differentiate it in some way from other products designed to satisfy the same need. For the last 50 years Porsche is on the list for prestigious, premium, luxury brands with high percentage of awareness and loyal customer and behind strong brand stands successful branding strategy, strategy that Porsche have implemented through the years and strategy that brings amazing results among this large
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Vibrant Orange • Blazing Red • Sporty White Features • F1 engine with Fuel injection • Digital display • Maintenance free battery • Real time Mileage Indicator • Tube less tyres Brand Name The brand name comes from Karizma R as the bike is the line extension of the same. Warranties It comes with a 5yrs or 70,000 km warranty (whichever happens first, from the date of purchase). After Sale Service The company has 5800+ sale and service points all across India to
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Global marketing is the coordination of marketing activities across various countries that satisfy customers needs. To go global : selling products on a worldwide basis. A) Why do firms go global ? Brand image : a set of mental representations that customers have about the brand. Survival and growth - limited growth in domestic markets eg (équivalent de exemple : exempli gracia en latin) : Nestlé - High growth potential in emerging markets emerging markets : have a fast growth
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world. Aspirational Brand The brands that we purchase become extensions of our identity, consumers are willing to pay for the must-have gadgets and Apple is an example of level 5 as aspirational brand. (on-linendesigntaxi) Apple goes beyond fulfilling customer’s needs of what they want and desire, they give the feeling that no expense was spared. The Apple logo and name is one of the most recognizable in the world, simple and classic, which applies into a strong brand identity and a worldwide
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ABSTRACT Ingredient Branding, a subset of Co-Branding, wherein two or more brand names are used on a single product to increase product differentiation and further market share is becoming increasingly visible in the marketplace today. This strategy is generally used to enhance Brand Potential and works on the rationale that, “If a consumer understands the functions, attributes and benefits of the ingredient, he or she will pay more attention to this offering and if it is unique compared to others
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5. Political Factors………………………………………………………………………………………...20 8. Significant Drivers……………………………………………………………………….20 9. Key Success Factors……………………………………………………………………..22 9.1. Distribution……………………………………………………………………………………………..22 9.2. Brand Name and Brand Loyalty………………………………………………………………………..22 9.3. Manufacturing and Packaging………………………………………………………………………….23 9.4. Excellent Customer Service…………………………………………………………………………….24 10. Conclusion……………………………………………………………………………….24 11. Appendix………………………………………………………………………………
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------------------------------------------------- building a leading technology brand-sap Submitted by- Richard Doley (PGP /19/221) 1. What should SAP stand for? What is its brand promise? SAP has consistent product quality and innovation for which it has to stand but at the same time it should devise a consolidated strategy for all its target markets with one common logo and consistent tag lines so as to avoid unnecessary ambiguity in the customer’s perception. It must have a brand promise of enabling the target companies across
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has built their brand around quality and image. Their products are depicted to be rugged, durable, and to survive the wear and tear of “battle”, both on the playing field and during training. Most of the advertising and brand messaging features athletes preparing and practicing for a sport, instilling the feeling among consumers that if I wear this and prepare like that, then I can be an athlete and a “warrior” in my own way. I believe that Under Armour is emerging as an iconic brand. Interestingly
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other areas * Public Relations- Research and deal within the proper guidelines to get your business plan together and promote the right way to generate great business * Brand Management * Branding Strategies-Make apparel or other things to give away with WBC as the insignia to promote the company brand * Large companies such as Coke and Pepsi have tee shirts and buttons for free if you visit their website * Emotional Branding – make an impression that will never go
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63 Abstract Brand image is an important consideration for any of the firm or company operating inhyper competitive business environment. In this study, brands chosen for comparison areNike, Adidas and Puma with respect to the actions and strategies adopted by them inorder to enhance and strengthen their brand image. These are the top 3 sporting brands of the world. Nike is at 26 th position; Adidas is at 62 nd while Puma has just entered at 97 th position in top 100 brands ranking list published
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