Republic of the Philippines CONGRESS OF THE PHILIPPINES Metro Manila Second Regular Session Begun and held in Metro Manila, on Monday, the twenty-fifth day of July, nineteen hundred and eighty-eight [ REPUBLIC ACT NO. 6675 ] AN ACT TO PROMOTE, REQUIRE AND ENSURE THE PRODUCTION OF AN ADEQUATE SUPPLY, DISTRIBUTION, USE AND ACCEPTANCE OF DRUGS AND MEDICINES IDENTIFIED BY THEIR GENERIC NAMES Be it enacted by the Senate and House Representatives of the Philippines in Congress assembled: SECTION 1. Title
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Packaging and purchase decisions ABSTRACT - The importance of packaging design as a vehicle for communication and branding is growing in competitive markets for packaged food products. This research utilized a focus group methodology to understand consumer behaviour toward such products and how packaging elements can affect buying decisions. Visual package elements play a major role, representing the product for many consumers, especially in low involvement, and when they are rushed. Most focus
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........................................................................3 Marketing Analysis .............................................................................................................................................3 The Target Brand ............................................................................................................................................3 "The Guest" .............................................................................................
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Brand Audit for Emirates By Team Pineapple Pilots Members: 1 Table of Content Table of Content ..................................................................................................................................... 2 Table of Figures ...................................................................................................................................... 2 1. Brand Inventory ...............................................................................
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Table of Contents 1.0 Marketing environment analysis-Micro trends……………………….2 1.1 Competitors……………………………………………………………………3 1.2 Customers………………………………………………………………………4 2.0 Marketing environment analysis-Macro trends………………………5 2.1 Demographic………………………………………………………………....5 2.2 Technological…………………….……………………………………………5 3.0 Marketing Mix-Evaluation and Critique……………………………………6 3.1 Overview of current marketing approach……………………….6 3.2 Evaluation of Effectiveness……………………………………………..6 4.0 Marketing Mix-Redesign…………………………………………………………7
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Case Study: Harley-Davidson -Analyse Harley-Davidson resources and capabilities, and identify its key strengths and weaknesses - Analyse the international competitive environment in which Harley-Davidson is operating to identify its main threats and opportunities. Recommend a forward strategy for Harley-Davidson, which addresses these issues. International Management Individual Assignment Table of Contents 1. Introduction 3 2. Harley Davidson Overview 4 2.1. Harley-Davidson Current
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Industry Profile For many centuries, soap was primarily used for laundering. However,laundry detergents have essentially replaced soap because they perform overa broad range of water hardness levels.Laundry Detergent and washing powders have become an important part of every consumer’s life. The market offers a variety of washing powders, eachbrand claiming to wash the cleanest at unbeatable prices to consumers. Laundry detergents, however, exert a hidden but taxing cost on theenvironment and
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Best Retail Brands Founded in 1974, Interbrand is one of the world’s largest branding consultancies. With nearly 40 offices in 26 countries, Interbrand’s combination of rigorous strategy, analytics and world-class design enables it to assist clients in creating and managing brand value effectively across all touchpoints in all market dynamics. Interbrand is widely recognized for its Best Global Brands report, the definitive guide to the world’s most valuable brands, as well as its Best Global
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projected Super Bond marketing plan for FY79. The target audiences for the plan are small to midsized companies that are non users and companies that are CA users that will benefit from using the BAM. The objectives of the plan will be to increase brand awareness, educate non-current users of the advantages of CA adhesives (Super Bond) as well as the advantages of dispensing equipment, and to increase awareness of the BAM among current users. The plan will utilize direct mail that will be reinforced
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Cunard Line, Ltd : Managing Integrated Marketing Communications I. 요약 (Executive Summary) 유럽과 북미를 기점으로 1840년 수상항로를 이용한 증기선박 여행업을 시작한 이래 꾸준한 성장을 해온 Cunard 사는 항공산업이 도래하는 시점에 더 이상 수상항로를 통한 단순 여행업이 성장하기 힘들다는 판단과 함께 발빠른 사업 변화를 통해 대규모의 Luxury Cruse 관광산업으로 비지니스를 변경하였다. 대규모 투자가 요구되는 럭셔러 크루즈 산업에서 초기 투자를 통한 대형 크루즈선을 확보하면서 현재 크루즈 여행 업계를 선도하는 위치를 유지하고 있다. 산업이 발달하면서 부를 축척한 은퇴자들 및 40세 이상의 고임금 근로자들이 늘어남에 따라 자연스럽게 1990년 초반까지 매년 10%씩 크루즈 여행업은 성장을 지속할 수 있었으나, 이라크전과 같은 외부적 요인과 후발 업체들의 저가 가격 정책 및 신규
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