1. Introduction 1.1. Origin Our esteem faculty Md. Farhan Faruqui assigned us a product which is “NAVY” cigarette and completes a study that covers all-important factors of consumer behavior relating to this product. After a brain storming session with in the group we have been studied the behavioral pattern of “NAVY” cigarette. It is due on July 31, 2007. 1.2. Objectives Followings were the objectives of the study: Broad objective: To develop profile of “NAVY” cigarette. Specific objectives:
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BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES Kevin Lane Keller Tuck School of Business Dartmouth College Hanover, NH 03755 (603) 646-0393 (o) (603) 646-1308 (f) kevin.keller@dartmouth.edu Donald R. Lehmann Graduate School of Business Columbia University 507 Uris Hall 3022 Broadway New York, NY 10027 (212) 854-3465 (o) (212) 854-8762 (f) drl2@columbia.edu August 2004 Revised February 2005 Second Revision May 2005 Thanks to Kathleen Chattin from Intel Corporation
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redesigns help or hurt your brand? The role of brand commitment Michael F. Walsh West Virginia University, Morgantown, West Virginia, USA Karen Page Winterich Texas A&M University, College Station, Texas, USA, and Vikas Mittal Rice University, Houston, Texas, USA Abstract Purpose – Logos are a critical component of brand aesthetics. Frequently companies redesign their logos, and many redesigns result in more rounded logos. How do such redesigns affect consumers’ brand attitudes? The purpose
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rose. The company invested in a world class production facility. Alyoum is the premium poultry brand. In the same year, we presented the combined ventures of Dairy and Juices through PepsiCo,. As of 2011, Based on official website of Almarai (2011) the market capitalization exceeded SAR 23 Billion with an estimated 70,000 shareholders. Brand Management The brand makes the company be known. Without a brand, the company makes no sense. On how the costumer evaluates the quality of the product the reputation
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DISSERTATION Titel der Dissertation „Brand Positioning Through the Consumers’ Lens“ Verfasserin / Verfasser Mag. rer. soc. oec. Christoph Fuchs Angestrebter akademischer Grad Ph. D. (Doctor of Philosophy) Wien, im April 2008 Studienkennzahl lt. Studienblatt: Dissertationsgebiet lt. Studienblatt: Betreuer / Betreuerin: A 094 146 Management Univ.-Prof. Dr. Adamantios Diamantopoulos ii ACKNOWLEDGMENTS I would like to thank Univ. Prof. Adamantios Diamantopoulos, Ph.
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different alternatives (e.g., brands, products); • The psychology of how the consumer is influenced by his or her environment (e.g., culture, family, signs, media); • The behavior of consumers while shopping or making other marketing decisions; • Limitations in consumer knowledge or information processing abilities influence decisions and marketing outcome; • How consumers’ motivation and decision strategies differ between products, that differ in their level of importance or interest that they entail
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the most important fashion retailers in the UK market, and operated stores in more than 20 countries within 30 years. Its aim is to offer the customer the luxury product with affordable price, which makes it become another competitive fast fashion brand so far. According to Mintel (August 2003), UK consumers keep on spending on clothes, even when they are cutting back in other areas, with total consumer expenditure on clothing in the UK reaching £ 34,825 million in 2002 - a 25.3% increase compared
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buyers search their memories for info about products that might solve their problem. External search- information search in which buyers seek info from sources other than their own memories Evaluation of Alternatives- Consideration set- a group of brands within a product category that a buyer views as alternatives for possible purchase Evaluative criteria- objective and subjective product characteristics that are important to a buyer Framing the alternatives- describing the
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Acknowledgement……………………………….Page No 1 2) Meaning & Concept of Promotion………………Page No 3 3) Importance of Promotion………………………...Page No 6 4) Components of Promotion……………………….Page No 8 5) Objectives and Limitation of Promotion………...Page No 9 6) Build Case on Chaudhary Group……….………..Page No 11 7) Impact of promotion on consumer buying behavior. Page no 18 8) Conclusion ……………………………………….. page no 20 MEANING & CONCEPT OF PROMOTION Promotion
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chemists and department stores because this is where the potential customer search for products of the same genre, Moreover the availability of Chic Soap in groceries and supermarkets would harm the product and brand image. On top of physical outlets Chic Soap would design a website named after the brand to give information about skincare, beauty, mainly for feminine website, which have a portal where customers can buy products directly to their door step with cash on delivery option, or gift packing.
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