Marketing 1 Marketing – an organizational function and a set of processes for creating, capturing, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders • Creating value o Production-Oriented Era – manufacturers were more concerned with product innovation, not with satisfying the needs of individual consumers and retail stores were considered places to hold the merchandise until a consumer wanted it
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literature review of a discussion that critically review the different academic opinions related to the issue of franchising. covering as follow; 1. history of franchising 2. definition of franchising 3. concept of franchising 4. PEST of franchising 5. advantages and disadvantages of franchising 6. franchising in the hospitality industry A Very Brief History of Franchising Most of the historians consider that the concept of franchising started in the middle ages, at the time when
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以前的情况和遇到的问题： In early 1990s, DeBeers ruled the diamond industry (while at one time, it produced 45% of the world’s rough diamond and sold 80% of total supply). Its market dominance enabled its Central Selling Orgainzation to choose whom to sell to, how much to sell, and at what price.(掌控钻石产业，掌握供应链，决定买家，销售量已经价格。) First hit: Collapse of the Soviet Union（苏联解体，重要合同终止）. Second hit: Australian mine terminated contract with DeBeers（合同终止）. Finally: Emergence of Canada as a producer(加拿大大量的矿区都不受DEBEERS控制)
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http://www.scribd.com/doc/34994170/Sunsilk-Its-Branding-Strategies Executive summary The summery describes the history, mission, vision, purpose, and Sunsilk’s total brand and how company strategy manages these brands for segmentation, targeting, and positioning. This reporttells us that how company selects their segmentation, targeting and positioning strategy for aspecific product Sunsilk shampoo. This report tells that what are the pricing, promotion, and packaging strategy of Sunsilk shampoo
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PROJECT REPORT ON CADBURY INTERGENERATIONAL BRANDING BY BRAND SUBMITTED TO: Prof. Jone Mathews SUBMITTED TO: Prof. Jone Mathews SUBMITTED BY: APURV SINGH (PGFA1108) NIKITA KHANNA (PGFA1130) PAARIJAT (PGFA1131) PAYAL GUPTA (PGFA1132) SANCHI MALHOTRA (PGFA1140) SHOBHIT MITTAL (PGFA1144) SUBMITTED BY: APURV SINGH (PGFA1108) NIKITA KHANNA (PGFA1130) PAARIJAT (PGFA1131) PAYAL GUPTA (PGFA1132) SANCHI MALHOTRA (PGFA1140) SHOBHIT MITTAL (PGFA1144) Executive Summary The
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automation Distinctly digital consumer elements 1. Transparency of information (product, price, promotion) 2. Personalization and customization 3. Loss of control over the brand interaction * Customers become more demanding and less forgiving * Consumers play a significant role in how and where brand interactions occur * Firms cannot control all touchpoint engagement * Trialogue: communication between the firm and the consumer-to-consumer engagement * Consumer interconnectedness:
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explain the meaning of business environment; ? identify the features of business environment; ? describe the importance and types of business environment; ? describe the recent developments in Indian Economy that have greatly influenced the working of business units in India; ? explain the concept of social responsibility of business; ? state the social responsibility of business towards different interest groups; and ? explain the concept of business ethics. 3.1 MEANING OF BUSINESS ENVIRONMENT
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Introduction. In recent times the sports sectors have began to see the importance of strategic marketing and planning. Researchers have said that if strategic marketing activities are not improved sports would not be able to endure the competition from the entertainment industry. This purpose of research is to: (A) Evaluate the conditions of the Marketing environment of Nike INC as a sports equipment company (B) Evaluate the recourse capability of Nike INC using appropriate analytical tools
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------------------------------------------------- CHAPITRE 1: INTRODUCTION AU MARKETING Science très récente: 19ème siècle aux Etats-Unis, après la deuxième guerre mondial en France. « Marketing is the task of creating, promoting and delivering goods and services, to customers and businesses”. _Philip Kotler “Marketing is to satisfy needs at profit”. _Philip Kotler “Marketing contributes to achieving objectives of organizations whilst creating, reveling and promoting value for customers”
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premium brand the 'Luxury Collection', the group is strengthening its international marketing stance. ITC Hotels was also instrumental in bringing the 'Sheraton' brand to India, with which it enjoyed a three-decade exclusive partnership. ITC Hotel's properties are classified under four distinct brands:- LUXURY COLLECTIONIn 2007, ITC Hotels entered a new phase in its collaboration with Starwood Hotels & Resorts. ITC Hotels now has an exclusive tie-up with Starwood in bringing its premium brand, the
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