Differentiated Undifferentiated (Mass Marketing) Positioning- (in few sentences) Is established brand name in consumer mind Helps build the brand image Creates cogent reason why target market should buy a product. Product Choice, specification and reason why? (Product is: SPORT CAR) Not for every one Need for STP ( not mass marketing product) High importance for brand building SEGMANTATION OF THE MARKET FOR SPORT CAR Geographical Segmentation • Helps located area
Words: 697 - Pages: 3
SZABIST – Interactive Global & Regional Marketing 1 Brand Assessment – Review & Grade Brand Name: Group Members: Meat One Nabeel Yousaf Faiza Zafar Hirah Rehman Khan Kanza Faiz Mariam Siddiqui Muhammad Waqas Rehman Grade (out of 10) 7 Overall Impressions As A Client As a client, I think that you put a good effort into the preparation of this brand assessment. You covered a majority of the areas that were expected and showed that had a good grasp of the market position and vision of the
Words: 475 - Pages: 2
With differentiated products, consumers may not be aware of the quality and features of the products they buy. They are often unable to make a quality comparison among various brands. Moreover, they often gather little information even when the financial commitment involved is substantial. A popular belief is: ‘You get what you pay for.’ Therefore, consumers tend to believe that high price is an indicator of better quality. Although many studies conducted on price-quality relationship have supported
Words: 483 - Pages: 2
000 units in sales per month. 3. Engage new consumers every day, educate them and create a loyal consumer base. 4. Increase Market Share Strategy of 2% per year. 5. Establish brand as community oriented and neighborhood friendly. These marketing objectives will help Wholesome Goodness Foods to establish their brand as a premier organic pasta sauce with its roots in local communities and
Words: 1283 - Pages: 6
Market Strategy For Products Discuss the product branding strategy. Our sales force will accomplish three goals –One, give Web Solutions a local presence in major cities with local sales people and local offices: two, increase brand awareness through word of mouth advertising and three; increase profitability through direct sales. Marketing Strategy For Products Discuss how the product fits within a product line and the depth and breadth of the line. Unlike
Words: 357 - Pages: 2
Parent Brand: Tata Main Product Brand: Tanishq Sub Product Brand: Mia Product Target Segment: The growing, affluent and lifestyle conscious segment of women who use branded jewelry in their daily life. Why this segment?? * Women are increasingly the decision makers for their purchases of gold jewelry * Jewelry collection for everyday use, if high on design quotient, light in weight and affordably priced can attract the working women Driving Reason for new product: * Purchase
Words: 449 - Pages: 2
categories, with Home & Hardlines accounting for 60% of the sales while apparel & accessories represent 40% of the sales. Sears has been in the retail industry in Canada for over 60 years, and has built a significant brand name for itself, although many consider it an outdated brand name now in terms of apparel. As such, in light of drastic changes recently in the apparel industry given the influx of American and international apparel companies and the constant improvement of existing rivals, the
Words: 2118 - Pages: 9
should have to choose between food that is healthier for them and food they can afford,” said Bill Simon, president and CEO of Wal-Mart U.S. Wal-Mart will reformulate key product categories of its Great Value private brand and collaborate with suppliers to reformulate national brands within the same categories by 2015. The reformulation initiative includes three components: • Reduce sodium by 25 percent • Reduce added sugars by 10 percent • Remove all remaining industrially produced trans fats
Words: 415 - Pages: 2
The Maggi Brand in India Brand Extension and Repositioning Case Background Nestle India Limited is the market leader in Indian Noodle Market with it’s Maggi Brand of Noodles which was pioneer brand launched in 1983 in the packaged food market of India. It took the challenge and established Maggi in Indian market considered to be conservative and typical about food consumption. It appropriate realization of target segment, effective positioning and effective promotion and sales made Maggi to
Words: 1297 - Pages: 6
marketing methods such as the free sampling in popular spots offered by logoed cars. They have selective venues for a good, exclusive focus. The student brand manager concept familiarizes entire campuses with the brand, the brand managers recruitment system itself being selective (and requires the applicants to be very familiar with the red bull brand). Disadvantages: First of all, some markets are overflown due to the rather selective targeting of red bull. More importantly, the targeting of colleges
Words: 475 - Pages: 2
