P1 Marketing is perhaps the most important activity in a business because it has a direct effect on profitability and sales. Larger businesses will dedicate specific staff and departments for the purpose of marketing. It is important to realise that marketing cannot be carried out in isolation from the rest of the business. For example, the marketing section of a business needs to work closely with operations, research and development, finance and human resources to check their plans are possible
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Fall 2012 BBA 3 Assignment 1 Q1. Choose three different products/services (do not choose all products or all services) and based on company website, TVCs, print, outdoor, and digital advertising identify the following: a) The Value Proposition of the market offering (product/service/experience) b) The Target market for the market offering (product/service/experience) c) How is the company building customer relationship with the current customers and consumers of the market offering
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Drug Brand Name: Synthroid Drug Generic Name: Levothroxine Classification: Thyroid hormone Action: Controls protein synthesis; increases metabolic rate, cardiac output, renal blood flow, O2 consumption, body temp, blood volume, froth, development at cellular level via action on thyroid hormone receptors. Adult Dose: PO 1.7 mcg/kg/day Side Effect: Life Threatening: Thyroid storm, cardiac arrest. Common: Anxiety, insomnia, tremors, headache, excitability, tachycardia
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(Name) (Course name) (Instructor’s name) (Date of submission) Branding A Brand is the basically a term, name, symbol or design, symbol that identifies a company’s product or service as distinct from those of competitors. Brand Awareness on the other hand is the extent to which the established brand is recognized by potential customers, and is positively associated with the company’s particular product. It is usually expressed as a percentage of target market; and is the primary
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BRANDS AND BRANDING: RESEARCH FINDINGS AND FUTURE PRIORITIES Kevin Lane Keller Tuck School of Business Dartmouth College Hanover, NH 03755 (603) 646-0393 (o) (603) 646-1308 (f) kevin.keller@dartmouth.edu Donald R. Lehmann Graduate School of Business Columbia University 507 Uris Hall 3022 Broadway New York, NY 10027 (212) 854-3465 (o) (212) 854-8762 (f) drl2@columbia.edu August 2004 Revised February 2005 Second Revision May 2005 Thanks to Kathleen Chattin from Intel Corporation
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Introduction Strong brand equity had become a very important factor that influences consumer’s perceptions of a brand. Success in brand management arises from understanding and managing brand equity correctly to produce strong attributes that will influence consumers when making their choices. The research focused on the importance of these dimensions (brand awareness, brand loyalty, brand image and perceived quality) of customer-based brand equity on consumer’s perceptions of a brand. This was based
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California Intercontinental University Abstract Apprehending brand components and how to apply the brand elements are very critical for contemporary organizations. It can not only support significantly on publicizing, but also can support categorize product, evaluating and distribution tactics. This paper will discuss the Geico Gecko advertising icon; the paper will also present the GEICO’s brand elements and their abilities to contribute to brand equity according to the criterion. Considering the Insurance
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Name : Dhaval Patil Enrolment No : 13BSP1669 IBS Campus : Mumbai Mobile No : 86525575275 Email–Id : dhpatil13@gmail.com SUMMER INTERNSHIP PROGRAM Project Proposal I. Project Proposed Name of the Organization : IDBI Federal Life Insurance Co Ltd Title of the project : Brand equity and its effects on sales of IDBI Federal Area of the project
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of Image Building and I have tried to cover the few areas as follows: a) What is Brand? b) What is Branding? c) How to create an image for a Brand? d) Importance of innovation in terms of sustaining a Brand for a long term. TABLE OF CONTENT INTRODUCTION 5 HISTORY OF BRANDING 6 WHAT IS BRAND 7 WHAT IS BRANDING
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International Journal on Social Science Economics & Art Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4 1,2,3 Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: mmchow@mmu.edu.my; lchen.hong@gmail.com; jayeow@mmu.edu.my 4 Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: pwwong@mmu
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