Positioning and the creation of a brand personality are becoming more and more important to companies as they try and reach out to customers. As competition becomes harder for nearly all companies and organizations it is becoming more and more important to have that "little extra," that something that makes you different from your competitors. Based on this, the purpose of this thesis is to provide a better understanding on an organization's brand identity. In order to reach this purpose, two
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responding to the Questionnaire. CONTENTS i. Summary ii. Introduction iii. Snapshot of Tooth paste Brands iv. Review of Literature v. Research Work vi. Conclusions vii. Suggestions viii. Bibliography Chapter I SUMMARY This project titled ‘ Image Profile Analysis of Leading Brands of Tooth paste amongst consumers ‘ is a study which seek to define the image of 2 tooth paste brands in which HLL have two products – Close Up & Pepsodent and Colgate–Palmolive have Colgate in terms of 6 attributes
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are sold under Drypers brand name in the United States and under other brand names internationally. The corporation also manufactures and retails lower-priced disposable diapers under other brand name such as Comfees in the U.S and internationally as well. World’s sixth largest producer of disposable baby diapers is Drypers Corporation and moreover, the third largest marketer of brand name disposable diapers in US. Drypers brand achieved the fourth largest selling diaper brand in US in 1997, and the
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may explain, in part, it is middle class image.”(Rothenberg, #186) The connection between fashion and social class is not only focused on adults but is also a big issue for kids. The issue with today’s children’s fashion affects their thinking of values, branding and social class. For children, the meaning of branding might be just one word, “cool”. How do children (from age 5-14) determine and chose their style of clothing? Is it from material, price or their parents? Their parents judge their
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Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value by P. Chandon 2003/19/MKT Working Paper Series Note on Measuring Brand Awareness, Brand Image, Brand Equity and Brand Value Pierre Chandon* INSEAD March 2003 * Pierre Chandon is Assistant Professor of Marketing at INSEAD, Boulevard de Constance, 77300 Fontainebleau, France. Tel: +33 (0)1 60 72 49 87, e-mail: pierre.chandon@insead.edu. Note on Measuring Brand Awareness, Brand Image, Brand Equity and
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– HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Student’s name: VU NHU QUYNH (BABAIU11308) Advisor: HO THI BICH VAN, PhD Ho Chi Minh City, Vietnam May, 2015 AN IMPACT OF BRAND ELEMENTS ON BRAND AWARENESS THE CASE OF OPPO SMARTPHONES IN HCM CITY APPROVED BY: Advisor
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new products that have eased/enriched people’s lives * Good marketers seek new ways to satisfy their customers and beat their competition => if they don’t carefully monitor their customers and competitors and don’t continuously improve their value offerings and marketing strategies, don’t satisfy their employees, stockholders, suppliers and channel partners in the process, the firm is at risk to fail * What is marketing? => identifying and meeting human/social needs meeting needs profitably
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of Personality, Brand Personality, Values and Cultural Differences on Consumer Behavior and Service Management Example: McDonald’s Author: David Burtscher Date: 23th of June, 2014 I Abstract This paper presents the constructs of personality and brand personality as well as the construct of values from consumer behavioral view. Furthermore the paper gives a short insight into value related cultural differences. The paper can be arranged into three parts: personality, values and culture. At
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Assignment 1: Individual case analysis report Mahmud Safari (21295746) 1 Individual Case Analysis Report LEGO (A): The Crisis Mahmud Safari
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successful, just because of the established brand name. Another reason for this proposal, would include the fact that the takeaway market has increased from £2.003m in 2011, to £2.104m in 2013, meaning that there is a great chance to expand for businesses such as "Sultan Food" and increase their levels of profitability. However, there are also points against this proposal, which include the fact that even though the market value of takeaways has increased, the value of Indian takeaway has decreased, however
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