Brand : Alpenliebe Company: Perfetti Vanmelle Agency: McCann Erickson In the 1200 crore sugar confectionery market, Alpenliebe is the single lar[pic]gest brand in India estimated to be worth around 160 crore. The brand is positioned as a family candy and has been one of the most successful brand in a highly competitive market. The brand came to India with the entry of the global giant Perfetti in India in 1994. Van Melle came to India in 2001. In 2001 the Italian and Dutch companies merged
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and Challenges (ICEE-2012) Do brand personalities make a difference to consumers? Sheena , G. Naresh School of Management, Pondicherry University, Puducherry, India Abstract Branding means much more than just giving a brand name and signalling to the outside world that such a product or service has been stamped with the mark and imprint of an organization. Brands are a direct result of the strategy of market segmentation and product differentiation. A brand not only merely acts on the market
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competencies to create value. (related diversification strategy) Haier uses both related and unrelated diversification strategies. Haier catapulted in the last two decades producing consumer products that are sold in similar fashion. They all shared distribution channels, outbound logistics, and sales forces. Haier was able to develop core competencies through effective activity sharing of primary activities resulting in a superb competitive advantage, ultimately creating value. CEO Zhang Ruimin realized
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Comparative Test Brand Rank Weight Price (in gm.) (in `) potato Chips Bingo Parle Lays Haldirams Pringles Uncle Chips 1 2 3 4 5 6 7 8 9 1 3 4 66 84 63 66 182 72 200 60 18 130 110 120 150 20 20 20 15 122 20 42 10 5 20 15 20 20 Branded Chips & Snacks Stay within Munching limits! Bikano Balaji Diamond Snack Food Kurkure Bikano Chatex Parle Fulltoss Haldiram’sTakatak 2 Branded chips and snacks have become part of the daily diet for rural and urban kids in india. Working parents prefer
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DECISION FORM FIRM ___________________ PERIOD ________ SONITES - BRAND MANAGEMENT Sonite Brands Base R&D project Production planning KU Inventory sold to trading co. KU Recommended retail price $ Advertising budget K$ Advertising research budget K$ Buffs Targeted Singles segments Professionals in % High earners Others TOTAL Perceptual objectives: Dimension 1 Semantic scales Value 1 (value: 1 to 7) Dimension 2 MDS (value: -20 to +20) Value 2 S___ PS___ S___ PS___ S___ PS___ S___ PS___ S___ PS___ %
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Impact of Visual Communication in Rural Markets Submitted By: Name: Sujit Mishra Course: PGDM- Marketing Roll No: 056 Under the guidance of: Dr. Ramkishen. Y Faculty in Marketing K J SIMSR K J Somaiya Institute of Management Studies & Research IV Trimester, 2012 Abstract: Rural marketing involves addressing around 700 million potential consumers, over 40 per cent of the Indian middle-class, and about half the country's disposable
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Introduction Nirma Company is one of the biggest company in the India. Today Nirma enjoy positioning itself as one of the India’s “top 10” brand in the country. It is public limited company. Mostly is such a vast industry that is requires worker qualified in the branches. For E.g. M.B.A., C.A., B.C.A. & you will be astonished to know that such a large company was started only by one person in 1969 & he is great Karashanbhai patel who proved the slogan “Rag to Riches”. The qualification
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Once the product has secured a desired market share, its producers can then review business conditions and decide whether to gradually increase the price. Determine and discuss pricing tactics (Product line pricing, Value pricing, Differential pricing, or Competing against private brands) to be used for your product. The pricing tactics for my product are as follows: (a) Product line pricing is pricing different products within the same product range at different price points. An example would be
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retailer itself and sold under the retailers’ own name, logo or trade mark throughout their own outlets. Most often private label brands were manufactured by retailer itself by putting any name or private log on that products. Retail products mostly reduce the cost of production because manufacturer or producers usually do not need to spend heavily amount on that products even private label brands were less advertised. Private or own-label brands enable the manufacturers to achieve the economies
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Enric Gili Fort Design Planning track ID520 Communication Planning Fall 2005 Institute of Design, IIT Chicago, IL 2 Table of contents 1. Era Analysis 4 • Era analysis • Competitive Analysis 2. Brand portfolio architecture 10 3. Brand identity beyond names and marks 12 4. Communication approaches and assets 16 •Identifying communication assets •Marketing Approach 5. Communication considerations and modes 22 •Framing of terms of comparison and key
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