$171bn in 2013. A shift in consumer preference towards premium chocolate and increasing consumption of healthy confectionery in matured markets, primarily the US and Europe, will drive industry value through 2013. Chocolate represents the largest confectionery category in value terms, accounting for almost half of the global market in 2008. The dominance of the chocolate category in the confectionery industry has been driven by the growth in demand for dark chocolate due to its inherent health benefits
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The snack food industry sector consists of establishment primarily engaged in the manufacturing of salted snacks such as potato chips, corn chips, tortilla chips, popped popcorn, pretzels and similar snacks as salted and roasted nuts and seeds. The snack food industry sector also includes consumer ready packaged chocolates and non-chocolatecandies, cookies and crackers, un-popped popcorn and meat snacks. The world snack food market has continued to grow reaching an estimated $66 billion in 2003
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an active programme of both acquisitions and disposals the company has created a strong portfolio of brands which are sold in almost every country in the world. Cadbury Schweppes has nearly 54,000 employees and produces Fast Moving Consumer Goods (FMCG). Its products fall into two main categories: * Confectionery * beverages.In its portfolio of brands include leading regional and local brands such as Schweppes, Dr Pepper, Orangina, Halls, Trebor, Hollywood, Bournvita, and of course, the Cadbury
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handmade chocolates based in Australia. Established by George Swift in 1902, the company’s head office and manufacturing facilities are located in Tasmania. In 2015 Cocoa Sublime recorded sales revenue of AUD 45 million, making it one of the largest family-owned chocolate-makers in Australia. The company’s chocolates are sold mainly through Cocoa Sublime boutique stores that provide old-fashioned, personal service. Its reputation is built on a perception of high quality chocolate, excellent
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entered the Indian wine industry in 1975 by acquiring the Mastana Wine Company of Shimla and two other smaller wine companies at Kalka for Rs. 50 lakh. Despite hostility expressed by other wine makers and predictions that Rupbani would very soon fail as other outsiders such as Parminder Wine Company had, the entry succeeded. Rupbani Limited performed the unheard of feat of establishing a volume of 30 lakh cases within two years and taking the market share away from premium brands such as the National
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Cadbury’s Dairy Milk Cadbury and Worms In October 2003, just a month before Diwali, customers in Mumbai complained about finding worms in Cadbury Dairy Milk chocolates. Quick to respond, the Maharashtra Food and Drug Administration seized the chocolate stocks manufactured at Cadbury's Pune plant. In defense, Cadbury issued a statement that the infestation was not possible at the manufacturing stage and poor storage at the retailers was the most likely cause of the reported case of worms.
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Ghirardelhi Chocolates Ms Sudha Chandran Vijay Kumar Ashutosh Ms Anuradha For: Dr. S Vasudevan Executive Summary Ghirardelhi Chocolate Factory is a confectionery manufacturer franchisor with 30 stores in 4 states viz Mumbai Tamil Nadu, Bangalore and Chennai. It is in the business of premium chocolates and other confectionery products. The business believes that it should seek opportunities to continue to their growth by providing good quality
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Competitive Forces That Shape Strategy) WU You 52639794 Threat of entry New companies enter an industry bring new capacity and a desire to gain market share, which leverages existing capabilities and cash flows to shake up competition. It depends on height of entry barriers and on the reaction entrants can expect from incumbents. The Nestle has a dominate position in nutrition and health product industry, which defect new entries strongly. Because the barriers to enter are really high: need advanced
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BRAND DEVELOPMENT Presentation Paper By: WULAN YUNITA ISTIANILA DEWI (10311085) DEPARTMENT OF MANAGEMENT INTERNATIONAL PROGRAM UNIVERSITAS ISLAM INDONESIA 2012 Why it is important to create powerful brands WHAT IS BRANDING? Branding is a name, term, sign, symbol or design, or a combination of them, intended to identify the goods or services of one seller and to differentiate them from those of competitors. Brand often becomes a reason for people to choose the product as the
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