bottled water, juice, sparkling and still drinks, syrups, nectars, ready-to-drink and regular teas and coffees, dairy drinks, energy drinks, sports drinks, fruit powders, and alcoholic drinks such as beer, wine, cider and spirits. The industry experienced a CAGR of 2.3% for the period spanning 2007-2016. Industry consumption volumes increased with a CAGR of 2.4% between 2006 and 2010, to reach a total of 717,040.5 million litres in 2011. The soft drinks industry will continue to straddle two different
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function of management within an organization, and Coca-Cola is no exception. More than a billion times every day, thirsty people around the world reach for Coca-Cola products for refreshment. Coca-Cola is the most popular and biggest-selling soft drink in history, as well as the best-known product in the world. The Coca-Cola franchise covers a population of approximately 398 million people. Coca-Cola Enterprises employs approximately 72,000 people who operate 463 facilities, 54,000 vehicles
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MAPOPA KENNETH KAPIRA EXPLOIT UNIVERSITY FACULTY OF COMMERCE BACHELORS DEGREE COMPLETION PROGRAM THIRD YEAR 2ND SEMESTER STRATEGIC MANAGEMENT SUBMITTED TO MR M.MUKIWA . Question 2 Globalization is a process of interaction and integration among the people, companies and governments of different nations, a process driven by international trade and investment and aided by information technology .This process has effects on economic development and prosperity, on culture, on
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Crush- 1) INDUSRTY ANALYSIS: STRUCTURE INDUSTRY ECONOMICS BRAND CATEGORY BUYER (CONSUMER) BEHAVIOR- I. structure 3 TYPES OF PRODUCTION/ participants- concentrate producers, bottlers and retail outlets 40 concentrate producers who make the flavors of the syrup. Responsible for national consumer advertisement, national promotions , & marketing research. 100 bottlers who sell to retailers- in store displays, campaigning. Merchandising and sales. Key success factor, without them
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What is Sales? Sales is what you do and say during the one moment your product or service is being purchased. It's confirming the payment options. Sales is a one time process (means just selling the product to the customer). It's converting an inquiry or lead into a contract or shipment. Sales is not market research, business development or advertising. Pre-sales, Sales and Post-sales Pre-sales is a process or a set of activities normally carried out before a customer is acquired, though sometimes
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Rawlings in 1986 Buying the Tango brand and acquiring UK Pepsi and 7up franchises 1995 – 2004 Britvic went from strength to strength buying other competitors brands and rights to energy drink brands both here and in Ireland. Owning 7 manufacturing plants and employing around 2700 staff Distributing to approximately 200,000 outlets across the UK Lead suppliers of still drinks and soft drinks suppliers to licensed premises in the UK Licensed to produce PepsiCo brands Sponsorship and association with
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when Pepsi offers such convenience services, it has created a loyal base of young customer who are the largest consumer market for soft drinks. On the other hand, Coca-Cola has its own strategies to defend this strong rival. Coca-Cola has always been active in international marketing thus being way ahead of Pepsi in many countries outside US in establishing the brand. By geographical segmentation, Coca-Cola targeted countries such as Brazil and China where there is a growing teen population and
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Christi P epsiCo was the world’s largest snack and beverage company, with 2013 net revenues of approximately $66.4 billion. The company’s portfolio of businesses in 2014 included Frito-Lay salty snacks, Quaker Chewy granola bars, Pepsi soft-drink products, Tropicana orange juice, Lipton Brisk tea, Gatorade, Propel, SoBe, Quaker Oatmeal, Cap’n Crunch, Aquafina, Rice-A-Roni, Aunt Jemima pancake mix, and many other regularly consumed products. The company viewed the lineup as highly complementary
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Cadbury India Background Cadbury Schweppes is the No.1 confectionery and third largest soft drinks company in the world. The origin of the group goes back to over two centuries. Some of the popular international brands of the company are Cadbury Dairy Milk, Dr Pepper, Flake, Trebor Basset, Snapple and Motts. The company also has Halls, Clorets, Trident, Dentyne and Bubbas bubble gum range in its portfolio with acquisition of Adams in December 2002. Since 1969, Cadbury Schweppes’ has focused on
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The primary purpose of this report is to identify and analyze the two dominant companies in the soft drink industry and determine the strongest performer as an investment opportunity. Coca-Cola and PepsiCo have been competing in the soft drink sector for over a century and both companies enjoy a high degree of brand consciousness globally. Coca-Cola has, until recently, outpaced its number two rival considerably, both in the U.S. and overseas. I will compare the two companies using the following
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