FACTORS AFFECTING BRAND LOYALTY AMONG SMALL SCALE SAVERS (A Case Study Bank) ABSTRACT The purpose of the study was to find out the factors affecting brand loyalty among small scale savers. This was a descriptive sample survey which targeted 100 customers of Equity bank Nairobi. The specific objectives of this study were to establish who loyal customers to Equity are, to determine the factors that make the customer satisfied, to examine how awareness work to help brand loyalty and to determine
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Strategy Waitrose Location Map: Waitrose Stores in the UK PEST Analysis, Grocery Industry Waitrose Ansoff Matrix Waitrose SWOT Analysis Importance of Store Location Site Evaluation Market Segmentation Introduction to Own Brands Own brands pricing and economies Popular Own Brand Categories Central Control Local Variation UK Online Market Online Target Market Benefits of Online Shopping Technical Issues Success Evaluation of the Online Activity Conclusion Bibliography & References Appendix 3 3 3
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To Know And Study The Trends Of Consumer Buying Behavior Toward The Cosmetic Products Of HUL, P&G And Nirma Company’s Brands. 2013 PRITHVI NATH THAKUR St. KABIR INSTITUTE OF PROFESSIONAL STUDIED 12/31/2013 EXECUTIVE SUMMERY The Project and research works are integral part of academic curriculum. During the process I get an opportunity to study the market scenario and set the practical aspect of theory which makes the concept clear. This
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------------------------------------------------- Loughborough University Business School ------------------------------------------------- Strategic Management Consultancy Report Aleksandr Karev (A816441) Abstract The purpose of this report is to analyse the strategic position of Amazon and determine any competitive advantages held by the company. Beginning with a discussion of Amazon’s industry and review on the political, economic, social, and technological environments in which the company
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Upon realizing the strength of its brand and the image its blue box portrays, Tiffany also plans to continue launching new product lines, taking advantage of the growing popularity of branding among jewellery consumers today. However, with all of Tiffany’s current success, some analysts worry that the company may be devaluing their luxury image with the introduction of lower cost products, as this contradicts their “exclusiveness”, which is part of their brand. In order for Tiffany to not dilute
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Marketing Plan Executive summary This marketing plan examines the case of TOPSHOP as a UK’s fast-fashion retailer. The following marketing plan is structured according the SOSTAC framework. Topshop is operating under the parental Arcadia Group. Over the latest years, Topshop has been one of the most popular UK’s fast-fashion retailers. The company is a multinational Omni-channel fashion retailer. Topshop is well-known for its high-quality products in medium low prices. The company’s portfolio
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Würth Case Study * Viktoria Könyves 11B * Chaima Al-Ajab 11B * Zita Nagy 11B * Gergely Csaba Mikulai 11B * Marius Alijosius 11B * Maxime Garnier 11B Title page * Title: Würth Case Study * Group members: * Gergely Csaba Mikulai, 11B ___________________________ * Viktoria Könyves 11B ___________________________ * Chaima Al-Ajab 11B ___________________________ * Zita Nagy 11B ___________________________ * Marius Alijosius
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Thesis in Marketing STRONG BRANDS How Brand Strategy and Brand Communication Contribute to Build Brand Equity THE CASE OF NAVIGATOR Student: Daniela Yasenova Baeva Supervisor: Professor Doctor Arnaldo Fernandes Matos Coelho May, 2011 Master Thesis in Marketing STRONG BRANDS – How Brand Strategy and Brand Communication Contribute to Build Brand Equity: THE CASE OF NAVIGATOR 1 ABSTRACT In a world of global competition that we are living nowadays, brands are each time more used by
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positioning, target market, branding, packaging and distribution strategy, pricing, and promotional strategy. Vincor was already a well-established player in the wine industry, holding 16% of the refreshment market in 2004 with their VEX and Growers Cider brands. Creating a successful new cooler could help Vincor gain an even larger share of the $230 million refreshment industry; however, reaching success in such a highly competitive market was a significant hurdle to
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Under Armour Case Study Source: Hogan, 2013 Table of contents Detailed Timeline 3 Business and Corporate Level Planning 4 Brief Summary of the Company Situation in their Competitive Environment, Issues they Face and Clear Problem Statement to Analyze 6 Key Leadership 8 Types of innovation and Evidence of Entrepreneurship 10 Global Presence and Effects 11 Ethics - Examples of Social Consciousness/Corporate Social Responsibility 12 Responsible Wealth Creation 14 Engagement and Plan
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