Reading books is called QEP. IDG News Service - Apple has emerged as the most valuable brand in the world, passing Coca-Cola which held the top position for 13 years, according to a report released by brand consultancy Interbrand. The maker of high-profile products like the iPad and iPhone, which was ranked second last year, saw its brand value grow 28% this year to $98.3 billion. Other tech companies that figured in the top five rankings for 2013 were Google at number two and IBM and Microsoft
Words: 525 - Pages: 3
with over 300 café outlets to date. Secret Recipe Cakes & Café's concept can be found in prime urban locations and shopping malls in major cities in the region including Singapore, Kuala Lumpur, Jakarta, Bangkok, Manila, Brunei, Shanghai. BRAND VALUE AND CULTURE Secret Recipe promises a value lifestyle proposition of great variety and quality food at affordable prices. The uncompromising quality of food and desserts using quality ingredients, coupled with moderate pricing, has created a
Words: 2149 - Pages: 9
479 479 International Journal of Advertising, 30(3), pp. 479–507 © 2011 Advertising Association Published by Warc, www.warc.com DOI: 10.2501/IJA-30-3-479-507 Young adults’ responses to product placement in movies and television shows A comparative study of the United States and South Korea Taejun (David) lee Bradley University Yongjun Sung and Sejung Marina Choi University of Texas at Austin This research examines young adults’ attitudes towards product placement in films and television shows
Words: 10824 - Pages: 44
New Zealand schoolgirls challenged the advertising claims of Ribena blackcurrant drink – owned by global giant GlaxoSmithKline – they triggered a sequence of events which led to prosecution, public opprobrium and international damage to an iconic brand. The purpose of this paper is to explore the case and identify lessons for future management practice. Design/methodology/approach – Some of the fundamental principles of issue management, post-crisis discourse and corporate apologia are to recognize
Words: 6368 - Pages: 26
little impact from advertising for Sonite products . -Rounds 1 and 2 . -Reduced advertising on LOCK since it was not the best brand for us and increased on the LOOP product. Those decisions were based off the advertising experiments we bought through market research. -Aimed marketing of brands towards specific brands that had highest intention to buy • Had to modify Vodite product because more teams were
Words: 259 - Pages: 2
overview Born in 1995, Crest was the first fluoride toothpaste brand introduced by Procter & Gamble (P&G) in Germany and United States and sold globally. In many European countries, such as Germany, Bulgaria, Serbia, Crest is sold under the name Blend-A-Med, the name of established German toothpaste acquired by P&G in 1987. In France, Sweden, Belgium, the UK and many other countries, P&G markets similar formulation under Oral-B brand. Within two years of its ADA acceptance 1960, Crest’s sales
Words: 1685 - Pages: 7
This case study deals with the opportunities and challenges of Louis Vuitton, the leading European luxury sector multinational firm, in Japan, taking into account the unique features of brand management, and integrating culture and consumer behaviour in Japan. In the last decade, Japan has been Louis Vuitton's most profitable market, but it seems that the global economic crisis has resulted in a decline in sales. Facing a weak economy and a shift in consumer preferences, Louis Vuitton has been adapting
Words: 276 - Pages: 2
Group 5: Nguyễn Kiên Giang Vũ Linh Giang Nguyễn Thị Quỳnh Lê Thu Trang Nguyễn Thị Hường Nguyễn Văn Hà – The leader DOVE’S MARKETING STRATEGY ON “REAL BEAUTY” CAMPAIGN I. Theoretical background of marketing. 1. Definition of marketing. There are many definitions of marketing which help us understand clearly about it. In general, marketing is all activities of company, which tend to meet the customer’s
Words: 3724 - Pages: 15
these were allocated for direct marketing, internet paid search and social media. Like almost every large company, Nike stumbled early in digital world. In 2006, Nike partnered to Google and iPods which lead more to the digital world. It allows the brand to interact even more closely with its consumers and they hired new engineers to make technology for online communities. Nike stock has returned 120% over the past five years. That’s not to say everything has been a slam dunk because the Joga Network
Words: 519 - Pages: 3
Promotional and Advertising Strategies BUS 508 - Contemporary Business Dr. James J. Kolacek, III March 6, 2014 1. Compare and contrast the promotional strategies used by two (2) different companies for a similar product within the category that you selected. The two promotional strategies that will be compared are from IKEA and Pottery Barn. IKEA is a swedish company that sells a wide range of ready-to-assemble furniture, appliances, and home accessories. IKEA’s home furnishings are
Words: 1826 - Pages: 8
