Kleenex: The Saga of a Super Brand - Case Study Problem: The problem in this case is how Kimberly’s struggle to balance product quality and environmental impact along with Kleenex’s overly strong brand identity, has affected Kleenex’s brand loyalty. Situation Analysis: Over the years, Kimberly-Clark Company had managed to turn Kleenex into a “super brand.” The brand identity was so strong that Kleenex became a generic term for tissue paper. With the sales for the category shrinking since
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TITAN’S BRAND BUILDING AND BRAND REORGANISATION STRATEGY Marketing Management In our view the disassociation of the Sonata brand from the parent Titan and its further association with TATA was a well long term planned strategy, as the association of Sonata built in quite strong with Titan and Titan in Indian context is synonymous with Watches thus a strong association of Sonata with the watches segment developed. But as we have seen that the sonata has been cannibalizing the Titan sub-brands, whether
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through internet sales, catalog sales, and retail stores both nationwide and internationally. Under Armour is the leading “compression”sports apparel brand. Under Armour is currently trying to increase their competitive advantage through innovation and introducing new products that will keep faithful customers coming back to their brand and attract new ones as well. Newproduct lines include “Charged Cotton” (Barrie,2011) and “Cold Black” (Walter, 2011) Complication: Currently, the
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Score | Strengths | Providing training and education for employees | 0.10 | 4 | 0.40 | Strong focus on the employees’ benefits and rewards | 0.10 | 4 | 0.40 | Providing a variety of promotions for customers | 0.05 | 3 | 0.15 | Well-built brand image that reaps loyalty from customers | 0.12 | 4 | 0.48 | Extensive market share | 0.04 | 4 | 0.16 | Various franchise locations | 0.04 | 4 | 0.16 | Expanding range of menu choices | 0.05 | 4 | 0.20 | Affordable cost of food | 0.07 | 3 |
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following strategies should be adopted by Lilly: 1. Taking advantage of its positive brand image can present advantages in obtaining opportunities that exist in their market. This will help Lilly broadening its portfolio. 2. Their long presence in the market and being one of the oldest companies in the pharmaceutical industry will be very positive for the company to obtain alliances for faster growth, better brand recognition, and to meet market’s competitive forces. 6.0 Alternative Actions:
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Situation Analysis: KCPL was started in 1945 by Mohan Kumar Gupta, in Jaipur, Rajasthan, under the brand MKG. Between 1946 and 1950 thirty units were set up in unorganised sector in Rajasthan to sell variety of candies. As a result KCPL could not compete on costs and faced financial crisis. He decided to shift the production to another state and reduce costs, in 1954 he bought one and a half acres plot in Kanpur, Uttar Pradesh and set up a new unit, he advertised MKG in the leading newspapers and
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| Transcript: Attracting Talent with Brands | < Back | Let's now step back and just take a little bit deeper look at each of the different employment brands from the examples we've talked about. The first we mentioned was SAS, and SAS, if you know them, they are a small software company, and they are consistently trying to compete with the likes of Cisco, Microsoft, Sun Microsystems, and other large software companies for the best engineering talent and software-development talent around
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BRAND WELCOME TO GROUP MEMBERS ANJU NIXON PAUL LAYANA ANTONY RAMEEZ BELJOHN SEBASTIAN THOMAS HISTORY OF WATCHES 1485-Leonardo-da-vinci sketches a fuse for a clock. 1500’s-Germeny-Peter Henlein creates the first pocket watch. Early 1600’s-Forms watches became popular. 1735-watch makers began using enamel on the dials. 1820-Thomas prest registers a patent for self winding watch. 1914-Eterna introduces the first wrist watch with an alarm. 1929-First anti magnetic
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commitment to high quality and fast response service since large server market demands faster troubleshooting service. The higher end server market is more complicated, and need more careful and knowledgeable service. III. DELL should try to establish its brand name in large server market, focusing on customer service. • Others I. As the industry has high correlation with technology, DELL should balance the cost in R&D compared to other technology leaders in the market. PROBLEM 2 DELL should outsource
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Home Depot. Option 1: harvest Professional-Tradesmen Channels Option 2: Sub-branding Option 3: Drop the B&D name from the professional-Tradesmen Segment * Develop a new brand name free of any negative association, similar to Toyota’s creation of Lexus * Use some other name already in B&D stable of brands, for example, DeWalt which had achieved as “Is one of the best” agreement percent of 63% from tradesmen as compared to B&D’s 44% Company <general> 5) 3 business
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