HORAIRES HEC 2014 Jusqu'au vendredi 4 juillet 2014 inclus / Until Friday 4 July 2014 included Reprise du service lundi 1er septembre 2014 / Start again on Monday 1st September 2014 NAVETTES JOURNEE/ SHUTTLE Massy-Palaiseau => Jouy-en-Josas Gare de Massy RER C IGNY Résidence Val de Bièvres Campus H.E.C. du lundi au vendredi / from Monday to Friday 07:15 09:05 12:30 14:10 19:00* 07:20 09:15 12:40 14:20 19:10 07:40 09:30 12:50 14:30 19:25 * sauf le vendredi / except on Friday ou prendre le RER
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relationship between brand equity and firms’ performance in luxury hotels and chain restaurants$ Hong-bumm Kima,1, Woo Gon Kimb,* b a College of Hospitality & Tourism, Sejong University, Kwang-jin Gu, Gun-ja Dong 98, Seoul 143-747, Republic of Korea School of Hotel and Restaurant Administration, Oklahoma State University, 210 HESW, Stillwater, OK 74078-6173, USA Received 27 February 2004; accepted 4 March 2004 Abstract There is a growing emphasis on building and managing brand equity as the primary
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Messages & Strategies (Part I) FURTHER READING: Shimp (2013) – Chapters’ 10 & 11 (p. 297-307) 1 Advertising Creativity (1.) Determines what the advertising message will say or communicate Creative Strategy (2.) Defines the values and brand attributes that need to be communicated to the consumer in a distinctive and compelling way that takes advantage of the medium (i.e., TV, Billboards etc) 2 The Role of Creativity Creative Ads share TWO key characteristics:
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Customer Value Supply chains consist of a company, its suppliers, its distributors and its customers. Customer service entails delivering products to customers to their complete satisfaction and delight. Satisfied customers are the desired result of any supply chain management strategy. The core focus on the supply chain management in a company is the customer. Without the customer non of the supply chain would exist. What is quality – The degree of excellence of something. The quality has become
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mentain its quality of the prodect , how coca cola manage its inventry , what is the supply chain of the coca cola in india , how many supply chain used by coca cola in difrent countrys and if coca cola use different supplyy chain in different countrys then why , what is the main benifit to use particular supply chain and wha is the loss of that supply chainand if there is any lose of it then why coporter value chain of coca cola ( how coca cola get its row meterial what method use by its suppliers ,what
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SUPPLY CHAIN MANAGEMENT CASE SUBMISSION REPORT Transforming ASUSTeK: Breaking from the Past Submitted To PROF. JISHNU HAZRA INDIAN INSTITUTE OF MANAGEMENT, BANGALORE Submitted by: Group 6 1311147 Akhil Mittal 1311200 Shashank Shekhar 1311197 Supriya Shailesh Kumar Sehgal 1311195 Sameer Gupta 1311196 Saurabh Kumar Introduction ASUSTeK is a Taiwanese multinational computer hardware and electronics company. It started in 1989 as a motherboard manufacturer and ventured into diverse
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report begins with analyzing the strategic direction of the company which emanates from its vision & mission statements. It then looks at the decisions that the company has taken to achieve its vision by analyzing the environment it operates, the value chain and the core competencies that it has developed over the years and the key factors instrumental in its success. We end by commenting on its future prospects based on our analysis. We are grateful to you for providing us this opportunity to learn
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Cornell Hotel and Restaurant Administration Quarterly http://cqx.sagepub.com Measuring Customer-Based Restaurant Brand Equity Woo Gon Kim and Hong-Bumm Kim Cornell Hotel and Restaurant Administration Quarterly 2004; 45; 115 DOI: 10.1177/0010880404264507 The online version of this article can be found at: http://cqx.sagepub.com/cgi/content/abstract/45/2/115 Published by: http://www.sagepublications.com On behalf of: The Center for Hospitality Research of Cornell University Additional services and
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that companies must be customer-and-market driven. But there was little mention of what have now become funda- mental topics such as segmentation, targeting, and positioning. Concepts such as brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management. Marketing Management is the leading marketing text because its content and organization consistently reflect changes in marketing theory and practice. The very first edition of
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demand chain management David Walters University of Western Sydney, Parramatta, Australia Abstract Purpose – The paper aims to focus on and discuss the differences between the demand chain led organization and the supply chain led organization. Design/methodology/approach – The paper uses a desk-based approach to data collection and provides analysis and discussion of the issues. Findings – The paper finds that the differences between the demand chain led organization and the supply chain led organization
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