Ann Taylor sells women’s apparel and accessories and targets affluent career-minded women. One of the company’s strengths is brand equity. Every aspect of the Ann Taylor brand supports corporate social responsibility. Any association with a supplier or manufacturer that doesn’t support CSR and environmental sustainability will tarnish the Ann Taylor brand and risk losing brand loyal customers. With dependency on over 150 suppliers around the globe, communication and culture awareness is required
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| | |UNIVERSITY OF TECHNOLOGY, SYDNEY | | | |Strategic Management 21705
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BRAND EQUITY OF FOOD RESTAURANTS IN KARACHI SYED MEHDI RAZA & TARIQ JALEES Abstract The objective of this study was to measure consumers’ perception on the brand equity of the fast food chains operating in Karachi. The selected fast food chains for the purpose of this research were KFC, McDonalds, Subway and Mr. Burger. A closed ended questionnaire based on a liker rating scale was developed. The questionnaire was based on literature survey, and the theoretical framework. The field
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About ITC * The Company was founded in year 1790 by Henry Overton Wills. It’s current headquarter is in Kolkata. * It is the largest producer of Cigarettes in India with maximum brands of all range. * In the list of world most reputable companies ITC position at 95. * ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 9 billion and a turnover of US $ 3 billion. * Rated among the World's Leading Companies by Forbes magazine, ITC
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McDonald’s Keanu Gordon-Williams Lujack McReynolds 11/29/2012 Table of Contents Executive Summary LM………………………………………………………………………… 3 Introduction KGW ……………………………………………………………………………….5 External Analysis KGW .…………………………………………………………………………5 General Environment KGW……………………………………………………………... 5 Technological Factors KGW ....…………………………………………………..5 Economic Factors KGW ………………………………………………………… 6 Demographic Factors KGW..……………………………………………………..7 Global Factors KGW …………………………………………………………….
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Case Introduction: ConAgra Foods is a giant in the food industry with a multitude of well-known brands under its corporate umbrella. ConAgra began its formation back in 1919 as Nebraska Consolidated Mills, providing grain for use in the food industry. Through the years, acquisition and regional expansion played a major role in the growth of CAF. (ConAgra Foods). Understanding the need, for diversification of its portfolio of companies, CAF embarked on strategic acquisition binge of food products
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Increase in market share: Samsung Electronics has a diverse business portfolio consisting of Consumer Electronics, which encompasses the business units that manufacture and sell digital TVs, monitors, printers, air conditioners and refrigerators. The IT and mobile sector includes businesses that specialize in mobile phones like smartphones and multimedia phones, ICT systems and cameras. The semiconductor sector is the bread and butter of Samsung, which includes memories and system LSI. The display
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Case #5 Starbucks – Raw material to end user value chain analysis Construct a raw material to end user diagram showing Starbucks participation at various stages of the value chain as you analyze their business. Farmer collector to the miller to the exporter to the importer specialty coffee seller Beans Roasting – managing temperature , roast coffee along different roast curves built into proprietary computer software * Air-cooling coffee
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nor negative brand perceptions. • To build the brand, L’Oreal will need to start from scratch although they already have the distribution channels - sales people, retailers, logistics, and back office operations in place to give the new brand a head start. • The brand is highly successful in neighbouring French and German markets however Dutch consumers are seen as having their own unique requirements and preferences for cosmetics and toiletries. • Possible dilution of its own brand or a cannibalisation
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advantage. Modern, organized retail was like the supermarket, hypermarket and department stores. There were two kinds of modern retailing in India: value and lifestyle retailing. Value retail format was like hypermarket, food supermarket, discount stores which focused on offering low prices. Lifestyle retail format consisted of department stores and single brand outlets. Although the proportion of modern retail was low right now, it was growing rapidly. An analyst predicted the share of the model retail
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