Brand awareness of various brands in the jewelery market. 4) To have an idea about the parameters the consumers consider while buying jewelery SIGNIFICANCE OF THE STUDY The gems and jewellery industry occupies an important position in the Indian economy and is one of the fastest growing industries in the country. Hence the research conducted would help us to: 1) Understand the consumers preference while purchasing jewellery. 2) How much impact does a brand/ retailer
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personal brand or a marketing product. A personal brand centers on identifying an individual’s value, and how he or she benefits a potential employer (Aspire.com, 2014). Perspective employers use technical hiring methods and pre-employment studies aimed at locating potential employees with a positive image. The corporate goal includes locating and investing in an influential business leader (Marrs, 2012). The 360˚Reach-Personal Brand Assessment identifies brand attributes, personal brand skills
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Embracing DNA, Expanding Horizons: The Panda Turns Fifty Sherine Jayawickrama December 2011 Produced for discussion at the Role of Brand in the Nonprofit Sector conference on December 8, 2011, with support from the Rockefeller Foundation. Embracing DNA, Expanding Horizons: The Panda Turns Fifty The World Wildlife Fund (WWF) was established fifty years ago to save endangered species from extinction. The first WWF office was established in Switzerland in April 1961 and the second was established
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Competing in a high-growth market brings various opportunities as well as complications along, some of which will be discussed below. Secondly, the fact that HTC has recently switched from solely providing via operators to selling phones under its own brand name has brought about a variety of challenges which will be discussed below. Customization versus Scalability In the past, HTC has differentiated itself by providing customized products, i.e. by tailoring products to the needs of
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FINAL DISSERTATION Emotional Branding: Investigating the Role of Emotions in Advertising and Branding SUBMITTED BY Usama Shahzad BITE ID : 35163 Submitted in partial fulfillment of the requirement for the MBA Innovative Management in collaboration with Coventry University and British Institute of Technology & E-commerce August 2007 -1- The intuitive mind is a scared gift and the rational mind is a faithful servant. We have created a society that honors the servant and forgotten
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(frozen savoury, desert and fruit products) * Australian based company with headquarters and production facilities are in Bairnsdale. * 1% sales from exports (US), looking to expand (Market & Products) to Asia with halal products INDUSTRY VALUE CHAIN * PFL does not sell directly to consumers, sells to retailers and foodservice outlets. * Distribution: In-Home (retailers where products are bought for home consumption) * Out-of-Home (foodservice outlets where products are
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BCO 321 Strategic Management School of Business Vincent Chee, 110144 Ricky Liew, 100517 Walter Chin, 100936 Table of Content Case Abstraction 3 Vision Statement (Actual) 4 Mission Statement (Actual) 4 Mission Statement (Proposed) 4 Vision Statement (Proposed) 5 Slogan (Proposed) 5 The CPM Matrix of P&G Company 6 External Factor Evaluation (EFE) Matrix for Procter and Gamble (P&G) 9 The I/E matrix for Procter and Gamble (P&G) 14 Internal Factor Evaluation (IFE)
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Brand Image in Cola Drinks CASE:Future Cola of Wahaha Group Co.Ltd,China Sun, Jianfei 2010 Laurea Leppävaara Laurea University of Applied Sciences Laurea Leppävaara Brand Image in Cola Drinks CASE: Future Cola of Wahaha Group Co.Ltd,China Jianfei Sun Degree Programme in Business Management Thesis April, 2010 Laurea University of Applied Sciences Laurea Leppävaara Degree Programme in Business Management International Business-to-Business Marketing Abstract Jianfei Sun Brand
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Summary In general, product or brand hierarchy is defined as the process where the products and brands are categorized into elements that are used by the companies for promoting their products and services. Brand and product hierarchy is used by the companies for the purpose of increasing the branding and product relationships with their customers. Depending on the availability of brand elements, the companies categorize their products for representing their brands in the market. Within this study
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Source : http://www.theglobaleconomy.com/Singapore/wb_political_stability/ Singapore Political stability index (-2.5 weak; 2.5 strong): For that indicator, The World Bank (govindicators.org) provides data for Singapore from 1996 to 2014. The average value for Singapore during that period was 1.14 points with a minumum of 0.83 points in 1998 and a maximum of 1.34 points in 2012. Demerit good ( merit bads ) Generally regarded as demerit good, thus high excise taxes imposed in Singapore. For social
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