Introduction The Burberry business model: creating an international luxury fashion brand Christopher M. Moore and Grete Birtwistle The authors Christopher M. Moore is the Director for the Glasgow Centre for Retailing and Grete Birtwistle is Head of the Division of Marketing, Glasgow Caledonian University, Glasgow, UK. Keywords Premier brands, Brand management, Fashion Abstract The performance of the British fashion brand Burberry has been determined largely by the adoption
Words: 6710 - Pages: 27
Market Report Plus 2013 27th Edition June 2013 Edited by Leah Tutt ISBN 978-1-78304-020-9 Hotels Hotels Foreword In today’s competitive business environment, knowledge and understanding of your marketplace is essential. With over 30 years’ experience producing highly respected off-the-shelf publications, Key Note has built a reputation as the number one source of UK market information. Below are just a few of the comments our business partners and clients have made on Key Note’s range
Words: 28392 - Pages: 114
Strategia aziendale - Formulazione ed esecuzione Arthur A. Thompson, A. J. Strickland III, John E. Gamble Copyright © 2009 - The McGraw-Hill Companies srl Case 1 Costco Wholesale Corporation: Mission, Business Model, and Strategy he was prone to display irritation when he disagreed sharply with what people were saying to him. In touring a Costco store with the local store manager, Sinegal was very much the person-in-charge. He functioned as producer, director, and knowledgeable critic
Words: 11396 - Pages: 46
weStJet mini case a great guest experience As the filled-to-capacity Boeing 737 taxis to the ramp at Maui’s Kahului Airport, 200 weary travellers are brought back to life by the a capella stylings of the lead flight attendant’s playful rendition of “Over the Rainbow.” Customers, or “guests” as WestJet prefers to call them, quickly realize that they are now part of another unique WestJet moment. They chuckle as the WestJetter cleverly integrates local time, temperature, and gate information into
Words: 6853 - Pages: 28
Unclassified Organisation de Coopération et de Développement Économiques Organisation for Economic Co-operation and Development DAF/COMP(2014)14 06-Jun-2014 ___________________________________________________________________________________________ English - Or. English DIRECTORATE FOR FINANCIAL AND ENTERPRISE AFFAIRS COMPETITION COMMITTEE DAF/COMP(2014)14 Unclassified AIRLINE COMPETITION -- Background Paper by the Secretariat -18-19 June 2014 This document was prepared by the OECD
Words: 29874 - Pages: 120
GLOBALIZATION Globalization is the increasing integration of different national economies into one global market economy. It alters competitiveness conditions with the arrival of new players on the global scene and causes traditional roles to be redefined. GLOBALIZATION AS A GLOBAL TREND What seems to be a novelty is, in fact, a series of changes related primarily to the gradual removal of trade barriers, financial market deregulation, the communication technology revolution, and the impact of
Words: 10016 - Pages: 41
Strategia aziendale - Formulazione ed esecuzione Arthur A. Thompson, A. J. Strickland III, John E. Gamble Copyright © 2009 - The McGraw-Hill Companies srl Case 1 Costco Wholesale Corporation: Mission, Business Model, and Strategy he was prone to display irritation when he disagreed sharply with what people were saying to him. In touring a Costco store with the local store manager, Sinegal was very much the person-in-charge. He functioned as producer, director, and knowledgeable critic
Words: 11396 - Pages: 46
MBA 034 : CONSUMER BEHAVIOR & MARKETING COMMUNICATION Max. Hours : 40 UNIT I (8 Sessions) Introduction: Defining consumer Behaviour, Reasons for Studying Consumer Behaviour, Understanding Consumer and Market Segments, Environmental Influences on Consumer Behaviour: Culture, Subcultures, Social Class, Reference Group and Family Influences, Personal Influences and Diffusions of Innovations. UNIT II (8 Sessions) Individual determinants of Consumer Behaviour, Motivation, Personality and
Words: 10573 - Pages: 43
S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II S T R A T E G Y – II www.ibscdc.org 1 Transformation Corporate Transformation Korean Air: Chairman/CEO Yang-Ho Cho’s Radical Transformation A series of fatal accidents, coupled with operational inefficiencies snowballed Korean Air into troubled times. Then, at the beginning of the 21st century, its CEO/ Chairman, Yang-Ho Cho undertook various transformation initiatives - for instance, improving service
Words: 71150 - Pages: 285
oday's technology is already producing a marked shift in the way we think and behave, particularly among the young. I mustn't, however, be too censorious, because what I'm talking about is pleasure. For some, pleasure means wine, women and song; for others, more recently, sex, drugs and rock 'n' roll; and for millions today, endless hours at the computer console. But whatever your particular variety of pleasure (and energetic sport needs to be added to the list), it's long been accepted that
Words: 10008 - Pages: 41
