for the next three (or even five) years and their level of sophistication should reflect the sophistication of your business. However, the first 12 months' forecasts should have the most detail associated with them. Include the assumptions behind your projection with your figures, both in terms of costs and revenues so investors can clearly see the thinking behind the numbers. 2 What your forecasts should include Break even analysis Profit and loss
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Business Opportunity 3 2.1 Business Opportunity 3 2.2 Vision and Mission 3 2.3 Goals and Objectives 3 2.4 Nature of the Business 4 3.0 Market Analysis 5 3.1 Situational & SWOT Analysis 5 Table 1: SWOT analysis and strategy development 5 3.2 Industry Analysis 6 3.3 Competitor Analysis 6 Table 2: Analysis of competitors 7 Table 3: Analysis of competitors’ products and services 7 4.0 Elements of Success 8 4.1 Target Market 8 4.2 Competitive Advantage and Unique Selling Proposition
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------------------------------------------------- Student name: _____________ Contents The business proposal - a brief summary (P1) 4 My business idea (Minimum 100 words) 4 The location & reason: Add Map! 4 Aims and Objectives (P1) 5 Action Plan (P1) 6 Swot analysis (P1) 7 Business threats 7 Legal Considerations (P1) 8 Proprietor’s background (P3.1) 11 Personal Development Plan (P3.2) 13 Market research Plan (P2.1) 14 The target market (P2.2) 15 The customers (P2.3) 16 The competition (P2.4)
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Salem Telephone Company – Case Study Summary In 2001 Salem Telephone established a subsidiary, Salem Data Services, for the purpose of performing data processing services for the telephone company and to meet this need for other companies. By 2003 Salem Data Service had finally overcome the problems experienced during startup and was running smoothly but their reporting had yet to show a profitable month. Peter Flores, president of Salem Telephone Company was discouraged by the presented results
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Solar Energy Systems Table of contents 1.0 Situation / Market Analysis……………………………………………………………...........5 2.1 Company Background………………………………………………………….……..5 2.2 Mission, Vision, and Strategy……………………………………………………….. 5 2.3 Market Share………………………………………………………………………..6-7 2.4 Environment Analysis………………………………………………………………7-8 2.5 SWOT Analysis………………………………………………………………………9 2.6 Competition Analysis………………………………………………………………..10 2.7 Product Offered…………………………………………………………………
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King Abdul Aziz University Engineering Management Executive Program IEEM 680 Financial Analysis & Economics for Engineers Prof. Seraj Abed Team members: 1. Fahad Alsobhi 1401722 2. Meshal Alserehi 1401734 3. Anas Shata 1401749 Problem 3-17 Assume the following data for Cable Corporation and Multimedia | | | Cable Corporation | MM Inc | | Net income | $ 30,000 | $ 100,000 | | Sales | 300,000 | 2,000,000 | | Total assets
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a difficult time keeping up with consumer’s demands. Consumers are waiting in long lines and willing to pay double the cost to purchase the Frozen merchandise. Mattel has sold more than $100 million worth of Frozen toys (Age, 2014). Situational Analysis In Florida, Disney’s competitors are Universal Studios, Sea World and Six Flags. These competitors provide some of the same services to consumers. However, only Disney has the Frozen products that children are currently clamoring for. Disney’s
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Table of Contents Table of Contents 1 1 Research Methodology 2 2 Restaurant Industry Analysis 2 Market Segmentation 4 3 Need Gap Analysis 5 3.1 Changing Lifestyles and Preferences 5 3.2 Increasing number of working female population 6 3.3 Growing tourism industry 8 3.4 Health conscious consumer segment 8 3.5 Increasing Nuclear Families 8 4 Innovativeness 9 4.1 Uniqueness 9 5 Advantages over Competitors 9 6 Implementation Strategy 10 6.1 Marketing Strategy 10 6.1
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Company Ownership 3 2.2 Startup Summary 3 Table: Startup 3 Chart: Startup 4 3.0 Products 4 4.0 Market Analysis Summary 5 4.1 Market Segmentation 5 Table: Market Analysis 5 Chart: Market Analysis (Pie) 6 4.2 Target Market Segment Strategy 6 4.3 Industry Analysis 6 4.3.1 Competition and Buying Patterns 6 5.0 Strategy and Implementation Summary 7 5.1 SWOT Analysis 7 5.1.1 Strengths 7 5.1.2 Weaknesses 8 5.1.3 Opportunities 8 5.1.4 Threats 8 5.2 Competitive Edge 8
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Meals Delivery TABLE OF CONTENTS I SITUATIONAL ANALYSIS 1.0 2.0 3.0 4.0 5.0 COMPANY PROFILE ……………………………………………….. 4 PRODUCT INTRODUCTION ………………………………………. 6 MARKET ANALYSIS ………………………………………………. 11 SWOT ANALYSIS ……………………………………………………. 14 COMPETITION ANALYSIS …………………………………………17 II MARKETING STRATEGY 6.0 7.0 8.0 MARKETING OBJECTIVES ………………………………………. 18 FINANCIAL OBJECTIVES ………………………………………… 19 SEGMENTING, TARGETING & POSITIONING (STP) ANALYSIS …………………………………………………………… 20 9.0 MARKETING STRATEGY
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