|Starbucks Coffee Company | |Consumer Analysis Project | | | |
Words: 1445 - Pages: 6
A Feasibility study on “Coffee Ko” Coffee Shop In Partial Fulfillment of requirements for the subject Principles of Management For the degree of Bachelor of Science in Hotel and Restaurant Management At STI – College Quezon Avenue By: Eric B. Buquis Jake Christian Z. Escobar Carl Justin Oliquino Michaela D. Santo October 2013 TABLE OF CONTENTPROJECT BACKGROUND * Company Vision & Mission ……………………………………………………… * Name of the Business……………………………………………………………… * Logo/Rationale……………………………………………………………………
Words: 5123 - Pages: 21
roaster and retailer of specialty coffee in the world. Starbucks purchases and roasts high-quality whole bean coffees and sells them, along with fresh, rich-brewed coffees, Italian-style espresso beverages, cold blended beverages, a variety of complementary food items, a selection of premium teas, and beverage-related accessories and equipment. The international coffeehouse has built one of the most powerful and recognizable brands in the world upon high-quality coffee and the unique "Starbucks Experience
Words: 8688 - Pages: 35
common for people to meet over a cup of coffee in a cafe. This essay will firstly touch on the history of the growing of coffee and its consumption. The essay will then explore the rituals and relationships that occur through café culture and link this to Symbolic Interactionism as well as discuss coffee in relation to Globalisation Theory, and in particular to Ritzer’s McDonaldisation theory. It will conclude with the argument that the consumption of coffee is not only limited to people’s enjoyment
Words: 1806 - Pages: 8
Geography, Product, service, market) Dunkin' Brands Group is a leading franchiser of quick service restaurants (QSRs), possessing two well-established brands: Dunkin' Donuts and Baskin-Robbins. Dunkin' Donuts is the U.S. leader in serving hot and cold coffee and baked goods. As of December 28, 2013, there were 10,858 Dunkin' Donuts points of distribution[1], of which 7,677 were in the U.S. and 3,181 were international. Baskin-Robbins is the market leader in the U.S. for ice cream. It develops and sells
Words: 2407 - Pages: 10
The Odyssey Coffee Café Project Contents Introduction p. 1 Odyssey Coffee Café (I) Name of café p. 3 (II) Sort of Café p. 3 (III) Theme of Café p. 3 (IV) Locations p. 4 (V) SWOT Analysis p. 6 Conclusion p.7 Bibliography p. 8 Introduction It is wildly believed that coffee café seem to become a familiar feature of people’s life, especially in the United Kingdom. Most people seem to spend their tea time
Words: 1615 - Pages: 7
Coffee Academy Coffee Academy will be the newest coffee place in town. This is originally from the Philippines. I want other culture to recognize the talent of Filipino people when it comes to coffee. Coffee Academy does not only serves coffees and frappes but the restaurant also serves a full menu of moderately priced "comfort" food influenced by Filipino, American and French cooking traditions, but based upon time honored recipes from around the world. The cafe section of Coffee Academy features
Words: 2298 - Pages: 10
he opened a place called the Open Kettle, a coffee and doughnut restaurant in Quincy, Massachusetts. In 1950, Rosenberg changed the name of his place to Dunkin’ Donuts. It took him only four years to open four additional locations in the greater Boston area, and the growing popularity of franchising convinced him that this was a terrific way to expand further and faster. His philosophy was a simple one: “Make and serve the freshest, most delicious coffee and donuts quickly and courteously in modern
Words: 1455 - Pages: 6
La Kaffa La Kaffa, a multi- branded and multi-unit beverage service company, was founded in 2003. The headquarters is located in Hsinchu, Taiwan. Today, we have owned three major brands, Chatime, ZenQ, and La Kaffa coffee which are located over 510 locations in 15 countries. La Kaffa provides variety choices of teas & coffees, juice, and toppings to satisfied different consumers’ needs. We insist on providing high quality and various oriental teas to worldwide customers. La Kaffa creates fashion
Words: 1005 - Pages: 5
Our concept 4 Sweets is an exclusive dessert café offering high quality products with fresh, new choices on a ongoing basis. We offer the relaxing atmosphere of dining in or take out. Whatever the consumers chooses, we aim to please the method of service best suited to their preference. With an exclusive Varity of cakes, pies, cupcakes, and pastries that are baked with perfection and our specialty coffees, latte and espressos we want 4 Sweets to be your last stop of a late night indulgence with
Words: 1960 - Pages: 8
