Faculty Board of Economic Sciences, Communication and IT Business Administration Starbucks with Corporate Social Responsibility (CSR) “How Starbucks succeeds in a business world with CSR” 15 Credits Master Thesis (FEAD 01) Thesis Advisor: Bo Enquist Co-reviewer Lars Haglund The Authors: Sornchai Harnrungchalotorn Yaowalak Phayonlerd Karlstads universitet 651 88 Karlstad Tfn 054-700 10 00 Fax 054-700 14 60 Information@kau.se www.kau.se ACKNOWLEDGEMENT Acknowledgements Our
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Our customers voted us the #1 Best Coffee in the annual Zagat ® survey. 1 4 2 We found a small way to make our Starbucks Cards even more convenient. 3 We made sure our customers will never be without great coffee. AUTHOR STARBUCKS CORPORATION TITLE ANNUAL REPORT YEAR FISCAL 2010 FISCAL 2010 FINANCIAL HIGHLIGHTS Net Revenues (in Billions) Comparable Store Sales Growth (Company-Operated Stores Open 13 Months or Longer) $10.4 $9.4 $10.7 $9.8 7%
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BACKGROUND About Starbucks: Starbucks is one of the finest coffee stores, popular among its customers for its aura with a very comfortable atmosphere to relax and the first rate music it plays. As in the 1990s, it is a store which has been almost everywhere throughout the United States and Canada. Starbucks was founded in Seattle by Gerald Baldwin, Gordon Bowker, and ZievSiegl in 1971. It started its operations as a gourmet coffee bean roaster and distributor. Howard Schultz joined the company
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Keurig Incorporated was founded in 1992 by a group of coffee lovers who believed that coffee should always be served fresh, despite it being at the home or place of work. The company is a worldwide industry leader in single-cup coffee brewing technology. In fact, Keurig can easily be indentified as a company in the coffee industry that is technologically superior. Keurig’s revolutionary single-cup brewing system lets coffee lovers prepare perfect coffee one cup at a time. The process takes under less than
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Europe to Denmark. 1955: Bodum launches its first coffee maker design, Mocca, based on vacuum-type makers invented by Robert Napier in 1840. 1958: Bodum and architect Kaas Klaeson develop an improved vacuum coffee maker, the Santos, which becomes the company's first strong-selling product. 1960s:Bodum launches variations on the Santos. 1974: Son Jorgen Bodum takes over company and with designer Carsten Jorgensen introduces the French-press coffee maker Bistro. 1979: Bodum moves headquarters and
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Coffee from Ampalaya Seeds Coffee is a brewed beverage with a dark, slightly acidic flavor prepared from the roasted seeds of the coffee plant, called coffee beans. Green (unroasted) coffee is one of the most traded agricultural commodities in the world. Coffee can have a stimulating effect on humans due to its caffeine content. It is one of the most-consumed beverages in the world. Ampalaya (Momordica charantia Linn.), also known as Bitter Melon, is a crawling vine that grows well in tropical
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Huoming Su/MBA 671/CW#1 Starbuck Strategy Industry/Competitive Environment Industry Environment Coffee industry is a highly competitive industry. Almost every restaurant and all supermarkets provide coffee at any time. And also a more convenient and cheaper way to get a cup of coffee is brew it at home. But Starbucks is difference by offering higher quality coffee, which also charges higher than its competitors. Although its price is much higher, Starbucks also has a strong brand loyalty;
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Booth Mr. Coffee Smart Optimal Brew WeMo Enabled Marketing Plan Executive Summary A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses
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Executive Summary Starbucks Corporation has arguably been the most successful coffee chain in the past few decades, using their aggressive expansion strategies to push out much of its competition. Through its expansion, Starbucks has focused on creating a dense network of stores all around America, while also opening up new locations all around the world. By leading the retail coffee market, Starbucks is able to sell its coffee for a premium price and increase their profitability. Its success can be seen
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I’m going to use coffee as an example to show how important economic analysis is. Write a Statement of the Problem - Discuss the issues identified and the ramification. Coffee is a brewed beverage with a distinct aroma and flavor, prepared from the roasted seeds of the coffee plant (Mark Pendergrast, 2009). There are more than 54% of Americans who are 18 years and older drinks coffee every day. Coffee has always been a very popular marketable product. However, in 2000, coffee beans are overproduced
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