1 Was “Englishnization” a good idea for Rakuten? What are the costs/benefits of such a policy? Rakuten’s decision for “englishnization” of the company is 100% in line with the trend that “English is now the global Language of Business” Englishnization of global corporations: Strategy is Needed by Sebastian Reiche blog.iese.edu It still doesn’t mean an easy transition. People naturally oppose any changes and that can lead to higher costs especially in the beginning stages. The way Mikitani
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provides advertising, public relations, event planning & management, market research and other communications services to broad range of clients. Clients include Honda, Cathay Land, National Bookstore, Seaoil, JVC, Heinz, Lea & Perrins, Bridgestone. Dean Owen has been changing his business cards to say “President” for years now, so we thought we might as well make it official. MGM attempted to establish a new life for itself from the mid-1990s as a "mini-major" studio, operating more
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* * How and why is it important for businesses to engage with the media during a crisis? What strategies are successful in external communications for business during such times? Compare & contrast two news stories which centre on a crisis for different businesses giving detailed analysis of each communications strategy. This Essay will begin by reviewing crisis definitions and message strategies. Next it will explore translation strategies used by organisations involved in a crisis
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Toyota has different supplier for different parts of the automobile. Some of the suppliers are: - KEIPER: a supplier of rear seat assembly locks - TAC Manufacturing: a supplier for shift lever knobs - Tenneco: a supplier of exhaust components - Bridgestone: a supplier of tires - Samsung Electronics: creating a car mode App The suppliers for Toyota play a vital role in production. But, there are moderate population of suppliers and high overall supply. The limited population of suppliers can affect
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USA 30 Harold Lazarus Frank G. Zarb School of Business, Hofstra University, Hempstead, New York, USA Ted McQuade PSC Metals, Cleveland, Ohio, USA Jaime Fitzgerald Fitzgerald Analytics, Inc., New York, New York, USA James Conner Bridgestone/America’s Tire Operations, Austin, Texas, USA Richard Miller Western Kentucky University, Bowling Green, Kentucky, USA, and William Murphree Bison Investments, Bowling Green, Kentucky, USA Abstract Purpose – During difficult economic times
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The game of golf contains an interesting juxtaposition of old tradition and new science, ideas, and technology; possibly more so than any other sport. While new age technology is certainly altering the game in a wide array of areas, it has arguably had the most obvious effect on the golf ball. This paper will briefly discuss the technological advancements of the golf ball, and analyse both its impact on the sport and whether measures should be taken to decrease the distance that the ball can be hit
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WHY WE CHOOSE * Army Navy Burger Inc. - is a quick-service restaurant specializing in a unique burger+burrito concept. They serve burger, tortilla soup and other sides, burritos, soft tacos and quesadillas, "fearless fried chicken" and other extras. * Army navy is one of the newer entrants to the growing demand of quality burgers here in the Philippines. Army Navy Burger + Burrito is another burger joint that would satisfy people that have burger cravings. It is fast becoming a famous established
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and Rubber Company is currently the #1 tire maker in the world[1]. The 101 year-old company has maintained that position through most of the company's history. However, in the early 1990's Goodyear slipped to #3 as France's Michelin and Japan's Bridgestone found better ways to get their products to consumers. To regain their #1 status, Goodyear was forced to re-think their century-old practice of marketing their product exclusively through its dealer network. Problem Definition Goodyear is facing
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Summary: In early 1992, Goodyear Tire and Rubber Company executives were reconsidering a proposal from Sears, Roebuck & Company that was originally made in 1989. The proposal from Sears was for Goodyear to sell its popular Eagle brand tires through 850 Sears Auto Centers in the U.S. This proposal was declined in 1989 because Goodyear management felt that selling their tires through a mass merchandiser such as Sears would undermine the tire sales of company owned Goodyear Auto Service Centers
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International franchising is often regarded as a low-risk foreign market entry strategy. Does this view fully reflect the attraction of international franchising as a market entry mode? International trade is booming and the world is shrinking rapidly due to faster communication, transportation, and financial flows. Today’s business environment is undergoing fundermental transformation as a result of globalization (Kotler & Armstrong, 2001). According to Hodgetts and Luthans (2003), “globalization
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