Objective Field study for “Channel Management in Unorganized and Modern Trade” Purpose A complete study to understand channel management principles/dynamics in FMCG or Durables in traditional channel and Modern Trade in Orissa region w.r.t. to Bhubaneswar and peripheral markets Which company to study? Study the brands sold in the given region(s)/ market for any of the chosen companies in Appendix 1 What to study at retailer level? Which of the brands sold by the company? Sales
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Tragic Hero Kurt Cobain A tragic hero is a person who is an inspiration or a hero, but they too have their flaws. Kurt Cobain was a tragic hero because his music spoke to those who were going through a tough time. However, his drug use was his mistake and his depression was his flaw. In the end, he made an impact on society when he was alive and after his death. Kurt Cobain’s life was his art and music, he put his pain into his lyrics, his drug use and death caused his downfall, and the impact his
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FAST MOVING CONSUMER GOODS www.ibef.org FAST MOVING CONSUMER GOODS WHY INDIA INDIA COMPETITIVENESS AND COMPARISON WITH THE WORLD MARKETS POLICY TRENDS AND PLAYERS MARKET OPPORTUNITIES FOR INVESTMENT ANNEX: APEX CONTACTS AGENCIES 3 7 9 12 32 38 A report by PricewaterhouseCoopers for IBEF Executive summary The Indian FMCG sector is the fourth largest sector in the economy with a total market size in excess of US$ 13.1 billion. It has a strong MNC presence and is characterised by
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Parle-G, the price warrior It's a brand that has held its price line at Rs 4 for 25 years now -- the price was last raised in 1994 by 25 paise. So, it's not for nothing that Parle-G is the world's largest-selling biscuit by volumes. [pic] Not that the company didn't try to raise prices to offset the overall hike in costs. Three years ago it did so, but quickly rolled it back after volumes fell sharply and consumers wrote to lodge their protest. "We want to cater to the masses and have consciously
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BUSINESS ENVIRONMENT SWOT ANALYASIS REPORT ON BISLERI INTERNATIONAL PVT LTD. INDEX |S.R. NO. |TOPIC |PAGE NO. |REMARK | |1. |INTRODUCTION | | | |2. |STRENGTH OF BISLERI COMPANY
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Anand G Mahindra | Mahindra & Mahindra | 9 | 13 | Vijay Mallya | UB Group | 10 | 6 | S Gopalakrishnan | Infosys Technologies | 11 | 12 | OP Bhatt | State Bank of India | 12 | 17 | Chanda Kochhar | ICICI bank | 13 | 14 | Vinita Bali | Britannia | 14 | NA | Venu Srinivasan | TVS Motors | 15 | 26 | Shiv Nadar | HCL Technologies | 16 | 25 | Uday Kotak | Kotak Mahindra | 17 | 35 | Harsh Goenka | RPG | 18 | 42 | A B Godrej | Godrej Group | 19 | 27 | Shashikant N Ruia | Essar Group
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Parle- G | September 19 2011 | This is a case study of Parle-G which is a classic salty and sweet flavored biscuit introduced by Parle Company in the Indian market. | Product and Marketing mix &Core Marketing | Introduction to PARLE-G Company In 1939,parle product began manufacturing biscuits, Parle glucose and parle Monaco were the first brands of biscuits to be introduced, which later went on to become leading name for great taste and quality. Parle-G or Parle
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Top 10 NGO’s 1. Ushahidi- 2. Danish Refugee Council- 3. Médecins sans Frontières- 4. CARE International- 5. PATH- 6. Oxfam- FMCG companies in India 1. Hindustan Unilever Ltd. 2. ITC Limited 3. Britannia Industries Ltd. 4. Nestlé India- 5. Godrej Group 6. Tata Global Beverages 7. Parle Agro 8. Nirma 9. Cavin Kare 10. GCMMF (AMUL) 11. Cadbury India 12. Procter & Gamble Hygiene and Health Care- 13. Colgate-Palmolive (India) Ltd 14. Gillette India Ltd. 15. Johnson & Johnson 16
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death. Constantine’s father was a career military officer named Constantius. Constantine was married at least twice and had four sons Crispus, Constantine II, Constantius, Constans. Constantius, his father, was in charge of the Roman Province of Britannia. When Constantius died Constantine, was immediately proclaimed emperor by the army. However, it took many years of political struggle and actual civil war before he could consolidate his power. Constantine finally became the ruler of the Roman Empire
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are promoted under the name of “Lehar Pepsi”. As for Coca-Cola, this company had once entered India’s market but had failed to maintain in the market. But in May 1990, Coca-Cola has decided to reenter India’s market through a joint venture with Britannia and was called “Britco Foods” that introduced Kinley and fruit drinks to India’s market. It is important that foreign beverage companies such as PepsiCo and Coca-Cola are active in promotional activities in order to increase the numbers of purchase
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