MKTA - 011 Amul –Evolution of Marketing Strategy “If Amul has become a successful brand – if, in the trade lingo, it enjoys brand equity – then it is because we have honored our contract with consumers for close to fifty years. If we had failed to do so, then Amul would have been consigned to the dustbin of history, along with thousands of other brands. For close to fifty years now, Amul has honored its contract with the consumer. The contract that is symbolized by the Amul brand means quality
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the favorites (soda based) were Campa Cola, Gold Spot, Limca and Thums Up Pepsi entered in the Indian Market as Pepsi Foods Ltd. and was known as Lehar Pepsi Coke tried to reenter* in 1990 by merging with Godrej but was denied; merged with Britannia Industries India Ltd. July 1993 Parle sold its brands and plants to Coke *Coke was present in India from 1970’s, but was banned in 1977 under FERA Overview of Indian Market- Present • • • • Today the Indian Market for Carbonated Drinks
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Taller Sharper and Stronger “Horlicks Marketing Strategy” Horlicks, a GlaxoSmithkilne Consumer Healthcare India Limited, owned drink, which caters to the nutritional needs of the Indian diet has been a popular brand in the Indian market since 1930s leading with a market share of over 50% in the Food Drink segment. Horlicks marketing strategy has been health oriented. This leading health food drink in India underwent a revamp in the year 2003 offers a ‘pleasurable nourishment’ with delicious variety
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FINANCIAL ANALYSIS OF FMCG INDUSTRY IN INDIA IIM – LUCKNOW, IPMX (2015-16) MANAC PROJECT (TERM I) – GROUP 11 FOR SUBMISSION TO PROF. PRAKASH SINGH Compiled By: 1. Prateek Dashora (IPMX08035) 2. Shreyas Bakshi (IPMX08047) 3. Siddhartha Chatterjee (IPMX08049) 4. Supriyo Chakraborty (IPMX08051) 5. Susmit Majumdar (IPMX08054) TABLE OF CONTENTS Table of Contents Choice of Industry: FMCG.....................................................................................................
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Group 3: Himanshu Kamat (22) Hitesh Mahansaria (24) Sahil Gupta (88) Prachi Bansal (84) Kuntal Panja (106) Overview of HUL Distribution Network Sales Force Management Incentives Financial Analysis Maintaining Favorable trade relations Providing innovative incentives to retailers Organizing demand generation activities Logistic Support Evolution of Sales Force Salesman Registered Wholesaler A stock point for company’s products in that market Products
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Patriotic Salute • arr. Timothy J. Isham This collection of 4 short grade 1 arrangements of patriotic tunes will allow your sting orchestra to proudly inspire audiences at school patriotic or ceremonial occasions. Titles include America, The Beautiful; My Country 'Tis Of Thee (America); You're A Grand Old Flag; and The Star Spangled Banner. Each set includes three copies of the 3rd Violin/Viola T.C. and piano parts. Total duration 6:30. Kendor Playground String Orchestra #8499, $45.00 Stony
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Course Title Rural Marketing. Assignment Topic BRANDING OF AGRI COMMODITIES (Branding Of Milk , Amul ) Submitted to : - Dr.S.John Mano Raj IIPMB.
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`A Report ON Foreign Investment In The FMCG Sector "There was a time, not long ago FMCG was on the go, Other sectors were mere midgets, Growth was in the double digits. Alas, all of that's in the past! The growth today is not so fast. There are reasons, that's for sure. Nowadays sales tax is more And durables are selling better, The weather surely could be wetter. My job is just to set the stage Describe the current sorry age. Adi, of course, will paint the scene And tell us why
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5 6. Emami Ltd. 5 7. Marico Limited 6 8. Nestle India Limited 7 9. Dabur India Limited 8 10. Britannia Industries Limited 9 11. GlaxoSmithKline Pharmaceuticals Ltd 9 12. Summary 10 Introduction The aim of this project is to study the policies followed by each company
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Mayank Kumar – 1302-084 Prashant Gupta – 1302-105 Ravi Kumar – 1302 - 120 Kirti Shankar – 1302-074 Komuravelly Sainath – 1302-075 Rajeev Tibarewal – 1302-116 Rahul Gupta – 1302-113 Mayank Kumar – 1302-084 Prashant Gupta – 1302-105 Ravi Kumar – 1302 - 120 Kirti Shankar – 1302-074 Komuravelly Sainath – 1302-075 Rajeev Tibarewal – 1302-116 Rahul Gupta – 1302-113 2013 IMT Ghaziabad (DCP Batch – 2013-15) 2013 IMT Ghaziabad (DCP Batch – 2013-15)
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