Case Study JET BLUE 1) Jet Blue, with the motto of Happy Jetting not only fulfills the customers satisfaction rate, it sets the bar high. What do customers want when they fly abroad to another country or from one place to another? Cheap prices, comfortability, and a good service. With todays economy these are hard to offer in the market unless you are willing to pay the price. This is where Jet Blue plays the role. Jet Blues fuel efficient jets allow lower fuel costs which saves the customers pocket
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Consumer Behavior Consumer Behavior: Contrast Jet Blue vs. Southwest Airlines Trident University MKT501 CS1 Identify key external factors that affect the passenger airline industry and explain how that impact occurs There are several external factors that affect the passenger airline industry. Some of the factors that affect the industry are economic crisis, instability in aviation fuel price, and environmental factors. I will elaborate more in detail in
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Case 2 - Baggage Complaints: Descriptive Statistics and Time Series Plots Baggage Complaints: Descriptive Statistics and Time Series Plots Background Anyone who travels by air knows that occasional problems are inevitable. Flights can be delayed or cancelled due to weather conditions, mechanical problems, or labor strikes, and baggage can be lost, delayed, damaged, or pilfered. Given that many airlines are now charging for bags, issues with baggage are particularly annoying. Baggage problems
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airline Air Deccan and has option to buy further of 20% stake from the secondary market. Kingfisher is one of only 6 airlines in the world to have a 5 star rating from Skytrax, along with Asiana Airlines, Malaysia Airlines, Qatar Airways, Singapore Airlines and Cathay Pacific Airways. 3. Situational Analysis i. Steeple analysis Sociological Today’s air traveler is like any other consumer looking for value for money. Disposable incomes are on the rise and the consumer is willing to spend
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THE 7’S FRAMEWORK OF THE INDIGO AIRLINES. Strategy - three key tenets for success of indigo are affordable fares, on-time performance and hassel-free travel. These may seem like big words, but I personally experienced this while flying the airline. The fare was the second-lowest on the sector I flew, and I picked the flight because of its superior on-time performance as compared to others on the same route. In fact, even in-flight, there was emphasis on these three tenets, especially on-time performance
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Quality Management on Domestic and Global Competition Allen Mukamusoni MGT/449 Saturday, March 17, 2012 John Dewey Quality Management on Domestic and Global Competition Lufthansa is originally from Germany, and is one of the world's largest airlines and an aviation group with a network of more than 400 subsidiaries around the globe, operating in six business areas: passenger business, logistics, maintenance, repair and overhaul, catering, leisure travel and international technology services
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Tiger Airway Holdings Limited | Strategic Management Assignment | | Name | Student ID: | | | | | | Contents 1. Executive Summary 3 2. Current Situation 3 2.1. External Environment Analysis 3 2.2. Internal Environment Analysis 5 2.2.1. The Market 5 2.3. Industry Analysis 5 3. SWOT Analysis 9 3.1. Implication of Analysis 10 4. Competitor Analysis 10 4.1. Brand Competitors 10 4.2. Strategic Group Matrix 10 5. Objectives 10 5.1. Short-Term
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SOUTHWEST AIRLINES’ STRATEGY Southwest Airlines is considered one of the major airlines, despite its fit in the low-fare segment. Its business-level strategy is to be the cheapest and most efficient operator in specific domestic regional markets while continuing to provide high level of customer convenience and service from its employees. LOW COST STRATEGY 1. Southwest serves smaller, less crowded airports which tend to have lower gate costs and landing fees. It minimizes its turned around
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How Jet Blue Airways is striving for Success Jet Blue opens their 10-K/A with this sentence, “JetBlue Airways Corporation, or JetBlue, is a major low-cost passenger airline that provides high-quality customer service at low fares primarily on point-to-point routes.” http://www.sec.gov/Archives/edgar/data/1158463/000104746905005739/a2153142z10-ka.htm From the onset, they are expressing their overall goal of high-quality customer service and low costs. We will examine how Jet Blue achieves
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head: CRAFTING AND EXECUTING STRATEGY – Jet Blue Airways Jet Blue Airways LaKessica B. Carter Dr. Akpan BUS599 - Strategic Management April 17, 2011 With the constant changes with the airline industries and the chaotic state each have represented for a number of years constant strategic planning and trends are the focus today. A trend can shape a company or cause it to head back to the drawing board. An airline, such as Jet Blue Airways has to change strategically and adapt to the economic
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