Case # 3 Jet Blue Airways Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy Overall the US airline industry is a cut-throat business which is extremely competitive. The cliché ‘it’s a dog eat dog world’ applies perfectly here. Over the past few years the situation grew even worse due to the recession, increased unemployment, the weakened dollar exchange, and difficulty predicting how OPEC will behave month to month. The fluctuation in the
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JetBlue Airways Corporation (NASDAQ: JBLU) is an American low-cost airline with its main base John F. Kennedy International Airport, also in Queens. In 2001, JetBlue began a focus city operation at Long Beach Airport in Long Beach, California, and another at Boston's Logan International Airport, in 2004. It also has focus city operations at Fort Lauderdale – Hollywood International Airport and Orlando International Airport. The airline mainly serves destinations in the United States, along with
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Jet Star What type of organisation is Jet Star? Jetstar is a value based carrier network providing all day every day low fares with an open approach to air travel serving in excess of 50 markets across the Asia and Asia Pacific region. We believe in fostering a culture that is focused on our customers - ensuring we deliver the lowest fares and provide a travel experience that is refreshing and enjoyable, alongside our commitment to all day every day low fares both to our passengers and our
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JET BLUE XBIX/219 Problems at JetBlue David Neeleman CEO was the founder and creator of JetBlue’s Airlines. His philosophy was to bring back humanity to the airline industry with a combination of innovation and technology. CEO Neeleman felt that customers were supposed to have the accessibility to high quality airline service at affordable prices. It has been said that his vision was Great in theory, but not very realistic. While for some time prices were able
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JET ETIHAD Deal Jet Airways and Etihad Airways on 24th Dec 2013 closed their partnership deal seven months after it was announced, bringing in much-needed cash for Jet and paving the way for both partners to implement large scale global network expansion plans. In a filing with the Bombay Stock Exchange, Jet said it has allotted 27.26 million preferential shares to the Mideast carrier for Rs 2,057.67 crore. The shares, equal to a 24% stake in the Indian carrier, were allotted at a premium of Rs
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created from several airlines, including the former ValuJet, a little over 10 years ago. It is known mostly as a low-cost, on-time carrier. The Company Culture page on AirTran’s Web site prior to the merger claimed that “loyal crew members keep AirTran airways customers soaring” who have a “timely and accommodating demeanor.” AirTran’s values included a total commitment to safety, technical excellence, continuous learning, fun and profit.21 Southwest, headquartered at Love Field in Dallas, uses the ticker
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passenger airlines, four are freight carriers, and three regional airlines. The mainline passenger airlines are Alaska Airlines, American Airlines, Delta Air Lines, Frontier Airlines, Hawaiian Airlines, JetBlue, Southwest Airlines, United Airlines, US Airways (subsidiary of American Airlines Group), and Virgin America. The four freight carriers are Atlas Air, FedEx Express, Kalitta Air, and UPS Airlines. The three regional airlines are Envoy Air (subsidiary of American Airlines Group), ExpressJet (subsidiary
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1. （1）Vision/Mission/Objectives: JetBlue’s “mission of bringing humanity back to air travel” (Jetblue Airways 2006 Annual Report, n.d.) is supported by their core values of safety, caring, integrity, fun, and passion. JetBlue’s vision is to establish itself as the leading U.S. low-fare carrier. Since their first official flight on February 11, 2000, their primary goal has been to grow enough to be successful, but to remain small enough to preserve their original strategic direction. JetBlue’s
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scenario for the aviation sector changed after the LPG policy by the Indian Government. Earlier, the aviation sector was under the control of Government. Later many airlines like East west airlines, ModiLuft, Damania Airways, Gujarat Airways and Span Air came into emergence, but only Jet airways and Sahara Airlines survived. Air Deccan in 2003, with the concept of low cost carrier came changing the aviation industry. Thus SpiceJet, a rebirth of ModiLuft, entered market with fares as low as Rs.99 with its
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Jet Airways Aviation sector: One of the growing sectors of the Indian economy is the aviation sector. It is the world's ninth largest civil aviation market and ranks fourth in domestic passenger volume. The civil aviation market in India is all set to become the world's third largest by 2020. In India's airports sector, total passenger traffic stood at a 169 million in FY14, registering an increase of 5.9 per cent. Domestic passenger traffic expanded at a compound annual growth rate (CAGR) of
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