OB713: Individual Case Analysis - JetBlue “Bring Humanity back to air travel” was the founding concept for the creation of JetBlue by CEO David Neeleman back in 1999. JetBlue commenced service in February of 2000 and was a success ever since. The company was run by an experienced management team with industry veterans who were able to translate their vision of the company into a reality customers experienced. High quality service, low cost carrier coupled with an efficient organization that operated
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of the organization you chose to research. I chose to research Southwest because living in Atlanta, Georgia I’ve personally waited for the discount airline to land on our doorstep and they did just that with the merger and acquisition of Airtran Airways. Southwest by way of the merger is now in Atlanta which is the nation’s busiest airport (McCartney, 2013). Southwest bought AirTran way back in 2011 for $1.4 billion with the intention of combining fleets and operating the newly merged airline under
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Strategic Report for Southwest Airlines Tycen Bundgaard John Bejjani Edmund Helmer April 12, 2006 Table of Contents EXECUTIVE SUMMARY............................................................................................... 3 COMPANY BACKGROUND ....................................................................................... 6 PORTER’S FIVE FORCES............................................................................................ 10 MARKET DEFINITION ...........
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being created. Edinburgh’s long-haul traffic increased by 90 per cent last year thanks to new and expanded routes such as the capital’s first Middle East link, by Qatar Airways to Doha. United Airlines started operating to Chicago, and US Airways to Philadelphia, which will be switched to New York this summer. Etihad Airways launches flights to Abu Dhabi in June. Airport chief executive Gordon Dewar said: “The work we’ll be carrying out over the next four years will transform our airside facilities
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JetBlue Questions for Discussion 1. Give examples of needs, wants, and demands that JetBlue customers demonstrate, differentiating these three concepts. What are the implications of each for JetBlue’s practices? * First of all people who go to an airline are because they have the need to travel, which the main feature is. Inducing the consumer or person, as their main need. * JetBlue customers to contract your travel company this time JetBlue, wanted a good service during
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throughout the aviation world. With a successful hard work accomplished staff of JetBlue Airways believe that success was within the hard effort of every employee that choose to work for the organization. Rhodes the Executive Vice President for the people had a goal that has a staff of only 10 people that grew 1000. JetBlue Airways wanted to increase the staff to 5000 within 4 years. With successful staff within JetBlue Airways, this company had the opportunity to become an excellent organization for years
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Nicole Ferriss BA 301 Final Term Paper Section Number: 1/3/2015 Southwest Airlines Table of Contents Executive Summary………………………………………………………………….....pg. 1-2 Situation Analysis………………………………………………………………………pg. 3-8 Problem Analysis & Description……………………………………………………….pg. 8-12 Solutions, Evaluation & Recommendation……………………………………………..pg. 12-16 Implementation Plan……………………………………………………………………pg. 16-18 Success Metrics…………………………………………………………………………pg. 18-19 Bibliography……………………………………………………………………………pg
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The yellow bird One of the most groundbreaking corporate design solutions of the twentieth century By Helen Gerritzen Birds are fascinating creatures, small yet powerful. They display a range of colors and expressions. Moreover ,certain birds characterize particular qualities. Everyone identifies with similes such as “ as wise as an owl”, “as proud as a peacock” and “as graceful as a swan”. All three parallels can be used in a logo to represent various aspects of a company. A yellow crane
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The Airline Industry: A Strategic Overview of Southwest Airlines Terra Thompson Ohio Dominican University Running head: SOUTHWEST AIRLINES 1 The Airline Industry: A Strategic Overview of Southwest Airlines Terra Thompson Ohio Dominican University SOUTHWEST AIRLINES The Airline Industry: A Strategic Overview of Southwest Airlines Table of Contents 2 The History of Southwest Airlines ..................................................................................
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2003, JetBlue Airways no – frills American airlines, posted a profit of $ 17.6 million for the first quarter of 2003. In the same period, the American airline industry announced losses of around $2 billion. JetBlue was one of the few bright spots in an industry which has been reeling under the woes of over – capacity and losses for over two years. The Company managed to succeed in a period when big names in the American airline industry like American Airlines, United Airlines, US Airways and others
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