employees, suppliers, customers, marketing intermediaries and competitors are all grouped under microenvironment. The organisation have some control over these forces. Britvic microenvironment- Name change in 1971 Merged with Canada Dry Rawlings in 1986 Buying the Tango brand and acquiring UK Pepsi and 7up franchises 1995 – 2004 Britvic went from strength to strength buying other competitors brands and rights to energy drink brands both here and in Ireland. Owning 7 manufacturing plants and employing
Words: 1910 - Pages: 8
Brief Background History of Britvic - Mid 19thC Chelmsford a chemist begins creating homemade soft drinks - 1986 Tango acquired - 1987 Pepsi - first 20 years bottling arrangement agreed in the UK - 1995 Robinsons acquired - 2000 Orchid Drinks acquired, inc. Amé/Purdeys - 2004 Ben Shaws acquired, inc. Pennine Water - 2006 drench launched and The Really Wild Drinks Company is established - 2007 Robinsons Smooth and Fruit Shoot 100% launched - 2008 PepsiCo awards Britvic a 15 year bottling agreement
Words: 589 - Pages: 3
8. Reference Lists Just-drinks 2008, ‘UK: Britvic extends distribution deal with Wincanton’, Just-drinks, 8 August, viewed 10 October 2014, GeneralOnefile. <http://go.galegroup.com/ps/i.do?id=GALE%7CA182471464&v=2.1&u=rmit&it=r&p=ITOF&sw=w&asid=4432255caa685e829a38451d9220afcc> Logistics Manager 2008, ‘Wincanton quenches thirst with Britvic deal’, Logistics Manager, 4 September, p.11, viewed 18 October 2014, AcademicOnefile. <http://go.galegroup.com.ezproxy
Words: 825 - Pages: 4
Market research and the information gathered are important to Britvic to establish the products that are most likely to be successful in the market place. The research can also be used to identify the need for new product development corresponding to the change of trend in demand for customers. In the case study we can see that Britvic created Tango clear, to launch this product Britvic would have carried out market research to establish the target consumer, the price to sell at, the packaging, where
Words: 438 - Pages: 2
producing a product and selling it. Question 2 BRITVICS MACRO ENVIRONMENT The macro environment factors that can affect Britvic (or a business) are Social, Political, Economic and Technological. The Company has no control over the macro environment. Social Factors had a big impact on sales as young people were drinking more cold drinks than hot drinks which, in turn, is boosting their sales. Diet and Health have became big factors as Britvic bring in a new range of drinks which included no added
Words: 540 - Pages: 3
important to an organisation like Britvic (150 words) 4. Explain how Britvic might collect and use market research information. Include one quantitative and one qualitative research technique in your response (150 words) 5. Explain the process of market segmentation and targeting and the benefits of segmentation and targeting to Britvic (150 words) 6. Explain marketing theory in relation to each of the 4 P’s. Explain the factors that would affect how Britvic might decide on their choice
Words: 2479 - Pages: 10
London School of Business & Management BTEC Levels 4 & 5 HND Business Centre No Unit No & Unit Title Course Title Lecturer’s Name Assignment Title Date Set Due Date 79829 Unit 19 Marketing Planning HND Business (BTEC Levels 4 & 5) Keeshon Holmes MP Assignment 18th January 2015 17th April 2015 Semester / Academic Year January 2015 Semester Unit Outcomes Covered: LO1. Be able to compile marketing audits LO2. Understand the main barriers to marketing planning LO3. Be able to formulate a marketing
Words: 1559 - Pages: 7
Assessment task 1 2) Explain Britvics micro and macro environment The micro environment is the internal factors of an organisation which the business has control over. “The forces close to the company that affect it’s customers – the company, the market channels firms, customer markets, competitors and publics” (Kotler, 2012) Customers – Britvic supply to over 50 countries world wide. They supply to the hospitality trade as well as in small local shops, supermarkets and vending machines in leisure
Words: 550 - Pages: 3
sugar’ has become a prominent feature of many squashes/cordials, with Britvic removing all full-sugar variants from its Robinsons range from early 2015. Meanwhile, Ribena was among companies affected by Tesco’s delisting of full-sugar soft drinks targeting kids, although nosugar variants continue to be sold by the retailer (see Market Drivers). Companies and brands Britvic’s Robinsons brand dominates the market Britvic continues to dominate retail sales of squashes and cordials via its
Words: 724 - Pages: 3
in 2012, as the value of sales reached £2.13M jumping to 36.6%. Innocent was an official sponsor of 2012 Olympics, this increased their sales figures to over 60%.” (http://www.marketingmagazine.co.uk/article/1176838/innocent-sales-rocket-35-says-britvic-soft-drinks-report) The sale figures allows innocent to set targets for the next year, so this would be a future target set this will mean
Words: 1141 - Pages: 5
