BRL Hardy: Globalizing an Australian wine company 1. What are the specific factors that have contributed to the remarkable success of BRL Hardy following its merger? The post-merger newly created company has benefited from: _ Hardy’s award winning traditional quality company with marketing expertise and strong image. _ BRL’s fortified, bulk and value wines and its grape resources. The success can be also credited to CEO Steve Miller who emphasized on the decentralized management approach and
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• Intro o In January 1998, Christopher Carson, the head of BRL Hardy Europe, faced 2 difficult decisions: Should he launch Distinto, a new line of Italian wines his group had developed, despite concerns from Australian HQ?§ § In response to a UK market opportunity, which entry-level wine should be introduced in Europe: Kelly’s Revenge, a wine developed by his European team, or Banrock Station, a wine developed by Australian HQ? o Steve Millar, Carson’s boss at HQ in Australia, believed strongly
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BRL Hardy: Globalizing an Australian Wine Company What are the organizational and management challenges surrounding BRL’s international expansion? What would you propose to overcome these? The main challenge surrounding BRL’s international expansion was its merger with Hardy. Both companies were struggling financially and needed the skills of each other’s company to be successful internationally. Organization challenges dealt with how both companies were running their respected business
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INTERNATIONAL BUSINESS INTERNATIONAL BUSINESS BRL HARDY: GLOBALIZING AN AUSTRALIAN WINE COMPANY Group no.: 2 Ankita KUMARI PGP/17/133 DEBOPAM CHAKRABORTY PGP/17/264 Vinit KUMAR PGP/17/303 Ananya Mukherjee PGP/17/308 pRAKHAR GARG PGP/17/333 kavita YAJNIK PGP/17/356 Q1. Should Mr. Millar approve Carson’s proposal to launch D’istinto? Defend your response with strong evidence and arguments
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Chapter 1 expanding abroad: motivations, means, and mentalities Case 1-1 Cameron Auto Parts * Alex Cameron got the family biz when graduated in 2001, when the American economy fell into a recession * History * Auto Pact, big three ship car parts between Canada & US, with tariff free * Cameron focus on small engine parts and auto accessories * Car Sales dropped in 2000, because declining North America and entry of Japanese * High pressure for modernization
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