This is a Customer Relationship Management doc Customer Relationship Management (CRM) Making Business Decisions I: Virtual Customers Dianne Davis Professor Otto Strayer University March 12, 2012 Businesses today face several challenges, the greatest of which is how to present one’s company in a global marketplace and get noticed. In the past, the smallest entrepreneurial companies had to rely
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| The Broadway Cafe | CIS 500 | Jaya Nanditha, Roslyn Hall, Fardaoussi Mohamed, Francis K. Dunor, | | 2/4/2012 | The purpose of this paper is to discuss business decisions and business strategies to gain competitive advantage based on Michael Porter’s Five Force Model and Porter’s Three Generic Strategies. The Five Force Model is buyer power, supplier power, threat of new entrants, threats of substitutes of products and services and rivalry among existing competitors. Further discussion
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Broadway Café “Collaboration Tools” 1. Facebook Page Considering Facebook is the most visited websites of all time it would be imperative to have a page for the Broadway Café. The page will allow you to see what drink specials are going on and allow for customers to give you feedback on how they think your business is doing. Furthermore, for anyone that “Likes” the Broadway Café page I will allow them to receive a free small cup of coffee. This page will also allow people to see any events going
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Page 1 The Broadway Café One first things I would do in order to create a Competive Advantage for my café would be to have Lattes for the Lactose Intolerant. The Lattes would consist of Soy, 2 percent, or any Lactose based products. Furthermore, I would utilize the most focused differentiation business strategy in the hopes of tapping into potential forgotten or overlooked segment of society. Hopefully, this first-mover advantage would draw in so many new customers which impacted the
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Running head: THE BROADWAY CAFÉ The Broadway Cafe Information Systems for Decision Making CIS 500 by Penny Bailey Strayer University Professor Victor Williams November 4, 2011 Introduction: The Broadway Café is a family inherited business located in Greensboro, North Carolina, which has been in business for nearly 59 years. The coffee shop specializes in coffees, teas, homemade sandwiches, soups, salads, and equipped with a full size bakery. At one time the café was once a hot spot
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Traditional coffee shop, The Broadway Café was founded in 1952, and it was a local hotspot for many years. The Broadway Café still operates these days without technology. However, with the rapid growing technologic in business, the companies that do not adapt to the technology age possibly will find themselves with difficulties to survive the strong competition. In order to the Broadway Café survive the business competition, its needs an upgrade technologic on the entire system. The Café has as an advantage
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The Broadway Café February 14, 2010 Abstract…………………………………………………………………………..3 Competitive Advantage…………………………………………………………4 E-Business……………………………………………………………………….5 Networks, Telecommunications, and Wireless Computing………………....7 Customer Relationship Management………………………………………….9 Systems Development Life Cycle………………………………………………10 References………………………………………………………………………..12 Abstract My grandfather first opened The Broadway Cafe in 1952 and it was a local hotspot for many years. Unfortunately
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The Broadway Café Final Project Abstract I inherited my grandfather’s coffee shop “The Broadway Café “ which is a family business coffee shop located in Atlanta, Georgia. Our business specializes in coffees, teas, full service bakery, and homemade sandwiches, soups, and salads. It was once a hotspot for many years but for the past five years the business has been declining, due to using the old fashion method, and not using the most up to date technology to stay in today’s era with it’s other
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Analysis of the Broadway Cafe Michael P. Remington Strayer University Dr. Christopher Jones Abstract The Broadway Café (BC) will identify the benefits of mobile coupons (m-coupons) within the context of challenges and disadvantages. BC will also address the power in tracking and collecting data information for marketing strategies. Leveraging advanced technologies BC will reach out to target markets thus fostering customer relationships and brand loyalty. With the power of mobile
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groups to get feedback from the community. Starbucks Rumor Some of this may be relevant to other parts of the business but I posted it here for now since it relates to employees. - Address employee concerns o Identify examples where other cafes have survived despite the opening of a nearby Starbucks o Provide ongoing employee training to develop great people skills, teach employees about coffees and nutrition to make them experts. o Offer a free meal to employees for every shift of at
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