The current issue and full text archive of this journal is available at http://www.emerald-library.com/ft McDonald's: ``think global, act local'' ± the marketing mix Principal Lecturer, Manchester Metropolitan University, Manchester, UK Keywords Globalization, Marketing mix, Marketing management, Fast-food industry, Marketing, Franchising Abstract Focuses on the marketing mix of McDonald's. Highlights how the company combines internationalisation and globalisation elements according to various
Words: 5986 - Pages: 24
ASSESSMENT FRONT SHEET LONDON SCHOOL OF COMMMERCE AND IT Programme: BTEC Higher National Diploma in Business Unit Title: Business Environment Unit Code-: Y/601/0546 Credit Value: 15 QCF Level: 4 Module Tutor: Dr. M K Newaz Email: mknewaz@yahoo.com SCOPE OF THE COURSEWORK Learning outcomes and criteria covered by this assignment: • All pass criteria (P1-P12) • All merit descriptors (M1-M3) • All distinction descriptors (D1-D3) Key dates
Words: 4678 - Pages: 19
Qualification | Unit number and title | Pearson BTEC Level 5 HND Diploma in Business(QCF) | UNIT 16:Managing Communications, Knowledge, and Information | Student name and ID number | Assessors name | Kamiesha Lewis H1409030 | Abraham Pius | Date issued | Completion date | Submitted on | 25thJanuary 2016 | 08th May 2016 by 5.00pm | 03 May 2016 | Internal Verifier | Dr George Panagiotou | Assignment title | Google Inc | Instructions | * An electronic copy of
Words: 8206 - Pages: 33
ASSESSMENT FRONT SHEET Programme: BTEC Higher National Diploma (HND) in Business Unit Number: Unit 4 Unit Title: Marketing Principles Unit code: F/601/0556 QCF Level: 4 Tutor Name: Siham Aboujanah Email: s.aboujanah@londonchurchillcollege.co.uk Learner’s name and statement of authenticity Learner’s Name: …………….. Learner’s ID: Date handed-in: I certify that the work submitted for this assignment is my own. Where the work of others has been
Words: 5414 - Pages: 22
1.1g Google’s organisational culture 1.1h Comparing the organisational culture 14 1.2a Relationship between organisational structure and culture 14 1.2b Impact on the performance of a business 1.3 Factors that influence behaviour at work 15 2.1a Effectiveness of different leadership styles 15 to 16 2.1b Ford’s leadership style 2.1c Google’s
Words: 6744 - Pages: 27
Table of Contents 1. INTRODUCTION 3 2. E-MARKETING, E-BUSINESS AND E-COMMERCE 4 3. E-MARKETING STRATEGY AND PLANNING 5 3.1 Situation Analysis 6 3.2 Demand Analysis 6 3.3 Competitor Analysis 6 4. CONTRIBUTION OF ELECTRONIC MARKETING 7 5. CHALLENGES OF E-MARKETING 8 5.1 Managing feedback 8 5.2 Security of site information and payment systems 9 5.3 Low customer confidence in payment security 9 5.4 Problems of network/channel conflict 9 5.5 Challenge of delivering to the higher
Words: 5055 - Pages: 21
| 2013 | | | Assignment Cover Sheet Qualification | Unit Number and Title | Pearson BTEC Level 5 HND Diploma Business (Accounting) | Unit 5: Aspects of Contract and Negligence for BusinessUnit Code: Y/601/0563Credit Value: 15 Credits | Student Name | Assessor Name | Mukaram Khan Swati | Salman Haider | Date Issued | Completion Date | Submitted On | Validity | 7th October,2013 | 4th November,2013 | | 1st Oct, 2013-31st Jan,2013 | Assignment Title | Contract and Negligence |
Words: 5420 - Pages: 22
number and title | BTEC Enterprise and Entrepreneurship Level 3 Sub Diploma | Unit 2 Business Planning at pitching | Learner name | Assessor name | Mahfuzur Chowdhury | Denise Pointer | Date issued | Hand in deadline | Submitted on | 16/09/15 | 28/09/15 | 28/09/15 | | | Assignment title | | Criteria reference | To achieve the criteria the evidence must show that the learner is able to: | | Task / Assessment no.Achieved? | P1 P2 P3 M1M2 | create a business vision and proposal
Words: 7688 - Pages: 31
Software package promotion Prepared for: Mr. John Andre (Lecturer) Unit 14: Working with and leading people ITP-Banking Academy, Hanoi BTEC HND in Business (Finance) Word number: Prepared by Tiamo group Pham Duy- Shady- F03-041 Le Thi Minh Hang- Miley- F03-050 Hoang Tra Ly- Selena- F03- Do Bao Ngoc- Tracy-F03-118 Hoang Hong Nhung- Ken – F03- 124 Ha Noi, 25/6/2012 TABLE OF CONTENTS INTRODUCTION Safety Chat is new instant messaging application in the world. It brings to the
Words: 7883 - Pages: 32
Financial Reporting 2nd Assignment Transmitted to: Vinamilk Corporation Prepared for: Ms. Kim Oanh Vu (Lecturer) Unit 6: Financial Reporting Banking Academy, Hanoi BTEC HND in Business (Finance) Prepared by: Hoang Thai Duong, Sunshine, F04-039 Submission Date: January 10th, Table of Contents Table of Contents Executive summary 6 Introduction 7 1.1. Describe the different users of financial statements and their needs 8 1.2. Explain the legal and regulatory influences
Words: 6475 - Pages: 26
